Social Media Roundtable: #Hashtags February 5, 2013.
Transcript of Social Media Roundtable: #Hashtags February 5, 2013.
Social Media Roundtable: #Hashtags
February 5, 2013
What the heck are hashtags? Adding the “#” symbol before any word or
phrase without spaces Organizes posts by topic Creates a link that leads to a stream of every
post that uses the same hashtag. An important part of your social media strategy if
you are using:< Twitter < Instagram< Pinterest< Facebook
Tips for using hashtags
Capitalize the first letter of each word. For example: #HigherEd
Don’t overuse hashtags. 1-2 per post is plenty. Choose hashtags that are widely used To find out if a hashtag is being used, do a
search for it.
How to search Twitter
Directly from twitter profile Hootsuite, TweetDeck, or other 3rd party software search.twitter.com hashtags.org
How do I use a hashtag to promote an event or organization?
Search the hashtag to make sure it’s not already being used by someone else.
Find collaborators who will agree to use your hashtag.
Promote your hashtag. Use your hashtag frequently.
Minnesota State Mankato hashtags that are already being used:
#MNSU (the institution in general) #MavFam (athletics) #MavNation (coined by a past IBE cohort) #ClimbMNSU (Rock Climbing) #SBDC (Small Business Development Center) Others?