Social Media Roadmap - International Hearing Society€¦ ·  · 2014-07-25Social Media Roadmap...

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40 In the not-so-distant past, the hearing healthcare professional could be quite successful with a marketing mix that focused on print advertising and direct mail… and maybe even the occasional press release to the local newspaper. Then the web came into the picture, and practitioners could make do with a basic website and perhaps an email blast or two. However, those days have since passed into the annals of marketing history, like a museum exhibit that people peer at nostalgically with memories of the “good ole’ days.” Those antiquated methods of yesteryear no longer work for how today’s consumer finds information, communicates with businesses and brands, and makes buying decisions. If the days when you could rely on printed media alone, supplemented with a sparse website and haphazard email marketing campaign are long gone, then what are you doing differently to keep yourself ahead of the curve? Are you stuck in a marketing rut? Keep reading to learn how to get on the road to integrated marketing success using social media and digital marketing to boost your business. Social Media, What Is It Good For? When most people think of social media, they immediately think Facebook, Twitter, or Google+. While those are good starts, they are not the whole picture. Social media is a subset of digital marketing, and can be thought of simply as the web- based applications and sites that connect users together into a community where user-generated content and sharing is key. Unlike the marketing of old, social media is Social Media Roadmap Integrang Your Digital and Tradional Markeng for Maximum Impact professional development Unlike the markeng of old, social media is a two-way channel between a business and its customers. By Fran Vincent-Muscat Take the quiz on page 50!

Transcript of Social Media Roadmap - International Hearing Society€¦ ·  · 2014-07-25Social Media Roadmap...

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In the not-so-distant past, the hearing healthcare professional could be quite successful with a marketing mix that focused on print advertising and direct mail… and maybe even the occasional press release to the local newspaper. Then the web came into the picture, and practitioners could make do with a basic website and perhaps an email blast or two. However, those days have since passed into the annals of marketing history, like a museum exhibit that people peer at nostalgically with memories of the “good ole’ days.” Those antiquated methods of yesteryear no longer work for how today’s consumer finds information, communicates with businesses and brands, and makes buying decisions.

If the days when you could rely on printed media alone, supplemented with a sparse

website and haphazard email marketing campaign are long gone, then what are you doing differently to keep yourself ahead of the curve? Are you stuck in a marketing rut? Keep reading to learn how to get on the road to integrated marketing success using social media and digital marketing to boost your business.

Social Media, What Is It Good For?When most people think of social media, they immediately think Facebook, Twitter, or Google+. While those are good starts, they are not the whole picture. Social media is a subset of digital marketing, and can be thought of simply as the web-based applications and sites that connect users together into a community where user-generated content and sharing is key. Unlike the marketing of old, social media is

Social Media RoadmapIntegrating Your Digital and Traditional Marketing for Maximum Impact

professional development

Unlike the marketing of old, social media is a two-way channel between a business and its customers.

By Fran Vincent-Muscat

Take the quiz on page 50!

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a two-way channel between a business and its customers. A business cannot just push out information on its terms anymore. Now, it must interact online with customers and contend with the feedback of the public, all in a very visible and transparent manner.

The definition of social media is ever-changing as technology and society’s communication preferences evolve. Today, social media encompasses many experiences including social networking, social reviews and sharing, private and public communities, blogs, podcasts, public relations, and more.

While an increasing number of people are using online tools to research their health concerns and medical providers, you may think that your target patient, most likely a senior, wouldn’t be using a computer much less email or social media. It’s true that just over 50 percent of American adults age 65 and older use the Internet or email, according to a 2012 Pew Research Center study. However, their caregivers and younger family members are powerhouses in the online world, often looking for answers and providers on their loved ones’ behalf. In fact, Pew reports that 89 percent of people ages 30-49 use the Internet. That number jumps to 94 percent for adults 18-29.

Not convinced you need to use social media and digital marketing tools to reach and interact with your customers and their families? Consider this…

According to recent survey results from the Pew Research Center:

• 81 percent of all US adults use the Internet.

• 72 percent of Internet users say they looked online for health information within the past year.

• Half of online health information research is on behalf of someone else.

Whether it’s to locate a local provider, research professional credentials and reviews, or find answers to health questions, your target market is online, and looking for you.

Let’s Start at the Very BeginningAn active social media presence that is also seamlessly tied to your website and email promotions is critical for success in today’s market. It’s not about abandoning traditional print and direct mail marketing, if it still works for you. The key is integrating your digital marketing with your traditional marketing for a seamless brand experience for your customers and their caregivers. Let’s start with the two basic properties in any digital marketing presence: your website and email marketing.

1. Honestly Assess Your Current SiteA robust website is a key part of the marketing mix. Internet users today expect much more from a web presence

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Essential ElementsYour website should have all of the following:

❒  A branded look consistent with the look and feel of your printed and other digital materials

❒  Who you are and what you do❒  Staff bios❒  Basic info on hearing and anatomy❒  Basic info about hearing aids❒  Frequently asked questions (FAQ)❒  Blog, frequently updated, with

info on hearing news, research, and your business. Include photos, graphics, and video.

❒  Videos, such as an introduction to your practice

❒  Testimonials from happy customers❒  Links to social media pages, such

as Facebook, Twitter, LinkedIn❒  An easy way for visitors to “like”

or “share” your pages, videos, or blogs on their social networks

❒  Email newsletter sign-up❒  Deals and specials❒  Events❒  Contact Info and directions/map❒  Embedded analytics, such

as Google Analytics❒  A mobile-friendly

version of your site

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than they did in years past. When your customer lands on your page, they should feel “I have arrived at THE place for hearing healthcare in my community!” Your site should inspire trust and reflect credibility. Start by making an honest critique of your current site. Is it doing what it should be doing?

2. Implement or Tweak Your Email MarketingAn email marketing program helps to support your communication efforts with customers. And seniors love their email. Forrester reported in 2012 that 91 percent of Internet users age 65 and older use email. And according to Pew Research Center, nearly half of online seniors access their email on a typical day.

Email should drive customers directly to your practice, website or social media properties. Your website and social media should encourage people to sign up for your emails. And patients who come through your doors should be asked to opt into your email marketing list as well.

Consistently use social media links in your email communications, as part of your email template. Further leverage your email into a social media catalyst by inviting subscribers to connect with you at your social media pages and to leave reviews on sites like Google and Yelp.

Tips for Success:• Only use house lists. Rented or

purchased lists are unreliable and have a higher rate of spam reports.

• Never sell or rent your list.• Educate yourself on the spam laws

in your country (and those you mail to) and be sure to follow them.

• You are obligated to unsubscribe anyone who requests to be removed from your list. In the US, you have 10 days to make that happen.

• Don’t over-email. Yet, don’t email so infrequently that people forget how they got on your list in the first place. Start with once a month. If you do more than that, closely monitor the rate of email opens, clicks, and unsubscribes to see if you are wearing out your welcome.

• Plan your content in advance, such as articles on hearing healthcare, customer testimonials, deals and specials, events, product announcements and care tips, birthday wishes and holiday hours.

Your office or contact management software system may have a built in email marketing module. There are lots

Essential ElementsAll of your email marketing campaigns should be set up for success!

❒  A branded look consistent with the look and feel of your printed and other digital materials

❒  Links to social media pages, such as Facebook, Twitter, LinkedIn

❒  An easy way for visitors to “like” or “share” your email on their social networks

❒  Call to action❒  Readable font size and color❒  Careful of large graphics and

photos – keep to a minimum to ensure quicker load times

❒  A total email width of 600 pixels or less

❒  A way for users to easily forward the email to a friend

❒  An unsubscribe link so people can leave your list if they no longer wish to receive marketing

emails from you (it’s the law!)❒  Mobile-friendly design❒  A link so users who receive a

forwarded email can sign up for your list on their own

❒  Your business address and phone number

❒  Trackable analytics (many email marketing programs provide this)

❒  No dead links❒  No spam traps (like the

words “free”)

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of excellent web-based email marketing programs available as well, usually for very little cost. Some to check out include MailChimp.com, Aweber.com and VerticalResponse.com.

Stop, Collaborate, and ListenWith your website and email marketing efforts straightened up, it’s time to dip a toe into the social media scene. Unlike a website or an email that’s just pushed out there into the cybersphere, social media is a bit like a giant get-together. At this online soiree, customers are talking to you and about you–sometimes praising you, sometimes complaining a bit, and sometimes carrying on and creating a very public and ugly scene. It is your responsibility to monitor that chatter, interact and address issues, all in a professional manner. Above all, this is your chance to listen and learn. When someone is talking behind your back about what you did wrong, you may never get the chance to better your customer service practices. At least when they put it out there publicly, you can benefit from the free and honest assessment… and do damage control.

The myriad options for social media sites and apps can seem overwhelming, so we’ve provided a basic roadmap to get you on the right path.

3. First Stop, Review TownWhen you hear about a local restaurant you want to check out, do you ever go to the web and search for that restaurant’s name to see what customers think of it?

If you find lots of mostly good reviews you can feel fairly confident patronizing that restaurant. If you find nothing on the joint, other than maybe their official website, you might wonder why no one is talking about the place. Maybe so few people go there that no one bothers to even write a review? Should you find lots of bad reviews, especially those that are not addressed by the business itself, then you are likely to be scared away. Many of your potential patients are doing the same thing with your business. You want them to find something. It’s your job to convince them that your practice is worth patronizing.

Your first task is to search for your business on the three top search engines: Google.com, Bing.com and Yahoo.com. Type in your business

name plus the city and state/province abbreviation. What comes up?

You naturally want your website to appear up top in the search results, along with any social media profiles you have, but you also want review sites to pop up early as well. These would include local business pages for Google, Bing, and Yahoo!.

Click on the review pages that come up for your establishment. Is anybody talking about you? Are there a few good testimonials you can use in your marketing? Any complaints you have not addressed? Or, is it just crickets out there… with no one saying anything? Time to roll up your sleeves.

As you have probably seen by now in this exercise, many sites offer users the chance to review and rate local businesses. You likely already have a page on many of these sites, but might not have yet “claimed” your page.

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Task number 2 is to claim or create your review pages so you can take advantage of digital word of mouth.

First, search each site to see if you already have a page on that site. If you do, look for directions on how to claim that page. Should your business not already appear on the site, look for directions to create a page.

The more review sites you appear on, with actual customer reviews and ratings about you, the higher your company web search engine rankings will likely be for search terms like “hearing aids + your city and state.” It will take time to build up reviews across web sites.

Tips for Success:• Encourage satisfied customers to post

reviews and testimonials. Not only does this beef up your online presence, but you can use them on your website

and other marketing materials.• Monitor review sites regularly

so that you can respond to any negative reviews or complaints. A thoughtful, professional response is best, as opposed to silence or an angry response.

• To create a Google page for your business, you must first have a Google+ account. Type in Google.com and in the upper right-hand corner is a sign-in button. Click it and create an account for yourself. Now you can go to the Google Places for Business link and create your page. You’ll also need this account if you see there is a Google Places page for your business that you have not yet claimed.

• Yelp! is a great site for reviews. Most people think restaurant reviews when they think Yelp!, but this site offers free pages for any business. Many hearing healthcare practices do not claim their business page, let alone promote it to customers. However, a claimed page with reviews will show up high in search results when customers look for you.

• AngiesList.com is a private site. Consumers pay yearly to access the directory and read reviews from other Angie’s List members. Businesses cannot pay to be on the site. This makes this site very valuable to both consumers and businesses, especially since Angie’s List staff makes sure that no fake reviews make it on the site, and all businesses are notified when a customer posts a review. They are also actively building up their medical and healthcare review sections. Servicemagic.com is competitor to AngiesList.com and offers similar services.

• If you have any complaints with the Better Business Bureau, be sure to resolve them to the best of your ability. These ratings do often appear in search engine results.

• If you think you are being unfairly targeted with bad reviews, you can try contacting the website that hosts the reviews to complain. It is difficult to get fake or unfair reviews removed from a site. Ask satisfied customers to leave you reviews on those specific sites, which may help push negative reviews down the list and bring up your overall average rating.

Essential ElementsHere are some top sites for customer reviews. Claim them!

❒  Google.com/placesforbusiness❒  Local.Yahoo.com❒  Bing.com/local❒  Yelp.com❒  Citysearch.com❒  Manta.com❒  iBegin.com❒  Local.com ❒  Yellowpages.com❒  Superpages.com

❒  Yellowbook.com❒  Switchboard.com❒  Angieslist.com❒  Servicemagic.com

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4. Head Over to FacebookAs we move toward community sites, Facebook is the ideal place to start. It’s the dominant social networking site in the US, with two-thirds of all adults online accessing the site on a regular basis (Pew). Facebook is also accessed by more than 9 million Canadians every day, according to Facebook Canada.

Widely adopted by Internet users of all ages, nearly 50 percent of online seniors (65+) have Facebook accounts. What’s driving this trend? It’s the desire to see family and friend updates and photos, particularly when it comes to grand kids.

And while your customers and their families are on Facebook checking out birthday party snapshots, they are also paying attention to the brands and business their friends “like” and “share.” They are reading recommendations by those they know and trust, encountering sponsored posts paid for by businesses vying for their attention, and sharing their favorite posts with friends through their news feed.

So what does all this mean for you as a professional? As of the writing of this article, Facebook is yet again preparing for big changes to offerings for businesses. Some have already taken place, like the ability to assign roles to your staff members in the management of a Facebook business page and the offering of promoted posts. Others on

the horizon include Graph Search, post scheduling, and video advertising.

Graph Search promises to change the way Facebook users experience local business, by giving preferential treatment in search results to businesses with more “likes” and interaction from locals and friends. Sign up for the Graph Search waitlist at https://www.facebook.com/about/graphsearch.

Let’s first start at square one—getting a Facebook page set up. It is fairly quick and easy to accomplish. Go to Facebook.com and scroll to the bottom of the page. Look for a link to “Create a page for celebrity, band or business.” Click and get started building your page!

Your purpose is now to build community around your page. Craft a short plan for launching your Facebook. Invite people you already know and current Facebook friends to like your page. Then get to promoting your new Facebook page

A colorful and effective Facebook page for Willoughby Hearing, a successful Portland, Oregon practice.

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Essential ElementsImplement the following on your Facebook page:

❒  Size your company logo correctly so it will fit snugly as your page’s thumbnail. Aim for no more than 200 pixels wide.

❒  Upload a cover photo to span the width of your page.

❒  Make sure your imagery is consistent with your brand colors.

❒  Populate your page with keywords in the About section.

❒  Remember to add your full address so users can easily get directions.

❒  Put community rules guidelines in your About section. This puts everyone on notice as to what is appropriate and tolerated. See the IHS Facebook page for an example at facebook.com/ihsinfo.

❒  Like pages of local businesses and manufacturers that share your values.

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to customers, your email list, in your newsletter, on your website, and on your business cards and other marketing materials. Aim for 30 posts in 30 days to start. Decide who in your organization will have access to the page and how, then set this up in your page’s admin settings.

Also critical, is making sure someone is checking the Facebook page daily, so customer concerns and complaints can be responded to quickly. Nielsen’s 2012 Social Media Survey contends that one in three social media users say they prefer to use social media rather than the phone for customer service issues, so while HIPAA privacy issues are a concern, don’t be surprised if patients pose questions on your page. You can always respond to them privately.

Tips for Success• Pair up with local businesses

with similar target markets to offer a contest or giveaway for people who like your page.

• There are concerns that the new Facebook GraphSearch could unearth old photos from profiles associated with your business, including your personal profile and those of staff members. Be sure that your personal profile has been “sanitized” of risqué or questionable photos or content. Encourage your staff and others representing your business to do the same.

• Many marketers believe that only 10 percent of your Facebook fans or friends will see something you post, so you may have to post some things more than once. For example, if you have an event coming up

post about it daily or several times a week, depending on how much time you have before your event.

• From custom tabs to landing pages, there are many ways to customize your Facebook page that go beyond the scope of this article. Do a quick web search for “customize facebook page” and look at the most recent articles for ideas and tutorials.

• For ideas on what kinds of content to post on Facebook (or just about any social media page), review the Twitter section that follows. Unlike Twitter, your Facebook posts can be more indepth and immediately visual.

5. Next Stopover, TwitterTwitter is all about the conversation. In fact that’s what Twitter is—an ongoing conversation between 140 million people, with more than 340 million tweets a day. While less senior citizens use Twitter than use Facebook, a Twitter account may still make sense for your business. Hubspot reports that 42 percent of companies have acquired a customer via Twitter. Plus it can be an excellent tool for networking with younger members of your patient’s families, building referrals, and connecting with industry professionals. And like

Facebook, it is often used as a customer care portal. InboxQ recently found that 64 percent of Twitter users are more likely to make purchases from businesses that answer their questions directly on Twitter.

What to Tweet?Similar to what you would post on Facebook, Twitter lends itself well to communicating all kinds of content, but in a short-and-sweet, conversational format.

Use Twitter to promote your brand, interact with other professionals and influencers as well as customers and prospects, monitor what people are saying about you, tout your special offers, events and new products, promote blogs entries on your website, and develop direct relationships with

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industry leaders as well as local bloggers and journalists. Discuss industry trends, medical and health developments. And since it’s not all about you, use Twitter to congratulate and acknowledge your followers on their successes and repost valuable content from others.

Twitter is also great for video, particularly really really short ones. Vine, a smartphone app owned by Twitter, has a 6-second time limit for videos. Visible Measures says that 20 percent of viewers abandon videos after just 10 seconds, so you have to make short clips count! Some ideas include: behind the scenes looks at your practice and the people behind the business, sneak peeks of upcoming events, quick product demos, highlights of philanthropic and community activities.

Tips for Success:• Design your background with these

parameters in mind—The width should be 2,048 pixels. Height: 1,900 pixels. Resolution: 72 pixels/inch. Keep any active design, like logos and text, to a left-hand column that is no more than 300 pixels wide, which should allow your background to show properly on most screens.

• Each “tweet” or message that one sends out from Twitter can be up to 140 characters long, including spaces. Aim to keep tweets no more than 120-130 characters so that followers who want to retweet your comments can do so easily.

• Putting a @ and a follower’s handle (@ihsinfo) in the beginning of a tweet means you are replying to that person. Putting the same info at the end of the tweet means you are simply

mentioning that person. Using a hashtag (#) before a keyword allows you to track all conversations using that same hashtag, such as #hearingloss.

• Use a URL shortener like Bitly.com or Goo.gl when posting links. Not only does this help keep you under 140 characters, but shorteners have built-in analytics so you can see how many people have clicked through.

• You don’t need to reply to every tweet or musing from a follower, but make it a priority to always reply to questions and negative comments.

• Schedule tweets for future, automated posting using services like Twuffer.com, LaterBro.com or Gremln.com.

• Social media gurus say that sweet spot is 15-25 tweets a day to help you really build connections and engagement. That can seem like a lot for the beginner. Try starting with 1-2 a day and working your way up.

• Measuring ROI is key for determining whether or not your efforts are being well received. Twitter doesn’t offer any built-in analytics or statistics, so instead create ways to track success. For example, use URL shorteners as mentioned above; set up landing pages for special promotions, contests and deals and then track the clicks on that page; drive people to your email list sign up and ask them how they heard about you; look at how many Twitter followers you are getting and the level of interaction and retweets. If after a few months your ROI is low, either retool your Twitter efforts or consider just maintaining your Twitter account and updating it every week, instead of actively working it daily.

Essential ElementsMake Twitter your own!

❒  Set up a Twitter brand page❒  Customize with cover

photo, backgrounds, logo, and your brand colors

❒  Populate your Twitter profile with appropriate keywords for your area and position

❒  Enable your account to allow direct messages from followers

❒  Become a follower of your favorite brands and companies, as well as area influencers, professionals and media

❒  Become a video poster, using a phone app like Vine to post short clips

❒  Create a Twitter guidelines document and plan for your company, so everyone knows what is expected and appropriate

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6. Gather with the Pros at LinkedInEvery social media site has its purpose, and LinkedIn.com is the place for professionals to gather and network. All practitioners in your business should be on LinkedIn with profiles filled out, including training/education. LinkedIn is an excellent place to network with local professionals, particularly doctors, managers of high-noise workplaces, potential apprentices, and media. It is also a great way to connect with others in the profession globally, share insights and answer questions on one of the many LinkedIn hearing healthcare groups. Plus, you want your potential customers to find your profile

in a web search. Ask other professionals you currently or previously worked with for a LinkedIn recommendation! LinkedIn also offers pages for companies as well as individuals, which is a great way to showcase your business, products, and services to the professional world.

A Picture Paints a Thousand Words

You may be wondering about photo-driven sites like Pinterest, Flickr and Instagram. These sites are focused on the visual, so they make the most sense for businesses that are very visual and whose customers are using these services. Hearing-related entities on these sites tend to be focused on health and philanthropic organizations and manufacturers. Consider the most recent stats from Pew:

Among adults who use Pinterest•  4 percent are age

65 and older•   12 percent are ages 50-64•  They are predominantly

women

Among adults who use Instagram•   2 percent are age

65 and older•   3 percent are between

50 and 64•   Women have a slight edge

Only you can determine which social media services, visual or otherwise, your potential customers are tuned into, and if it makes sense for you to use them to connect.

Essential ElementsWork your LinkedIn profile!

❒  Create a company LinkedIn page

❒  Have every professional at your workplace create an individual profile

❒  Populate each profile and title with appropriate keywords for your area and position

❒  Connect with professionals you already know and add them to your profile (use the contact import feature or search for people one by one)

❒  Add a photo to your profile

❒  Reach out to all contacts to welcome and acknowledge them

❒  Ask professionals and clients on LinkedIn, who know you well, for a recommendation

❒  Join local LinkedIn business groups❒  Join LinkedIn hearing

healthcare groups❒  Link your blog to your

LinkedIn profile❒  Ask your connections for

referrals on vendors and service providers in your area

❒  Add a presentation or video to your profile

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Get by with a Little Help from Your FriendsSocial media is largely free, but it can certainly be a time suck. Set aside set times to work on social media every week, and assign staff members to different social media tasks, such as checking the Facebook page and responding to questions, or researching content for blog posts. Consider a marketing intern from a local college to assist you.

Work your Facebook, Twitter and any other social media sites for 6-12 weeks and determine where your biggest payoff is. If you find that you get the best results from Site A, but Site B barely yields any conversation, community or attention, then Site B may not be the best fit for you. There is no sense in spending half of your time on a tool that only yields 10 percent of your results.

People want to share their opinions with one another, make recommendations, and research the businesses and professionals to whom they give their money. It’s old-fashioned social networking on steroids—word of mouth feedback in the digital age. While we can’t cover every aspect of digital marketing in a single article, we certainly hope we’ve given you some logical places to start and build.

Get Marketing and Social Media Bonuses

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Mobile and Smart

Why bother making your website and emails mobile friendly? Pew Research Center reports that seniors are increasingly embracing cell phones. In fact, almost 70 percent of adults ages 65 and older report that they have a mobile phone. That number drops to about 50 percent for seniors age 76 and older. But it’s the smartphone that makes all the magic happen. According to recent Nielsen studies: 30 percent of baby boomers and soon-to-be seniors who are already mobile-equipped own smartphones, giving them access to the Internet, email, and social networking applications. More than 60 percent of adults in the middle-age range use smartphones. Overall, adults most often use their smartphones for web browsing (82 percent), email (75 percent), and social networking (63 percent).

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1. Selling and renting your practice’s email list is an excellent way to succeed in social media.

a. true b. false

2. Your email marketing campaign should a. have a unique look, different from

your other advertising campaigns b. contain a ‘call to action’ c. be sent to both rented and

purchased email lists d. all of the above

3. Top search engines include a. Facebook.com b. Bing.com c. Twitter.com d. All of the above

4. After searching for your company name on search engines, you’ll need to

a. click on the review pages that appear in the search

b. claim or create your review pages c. encourage satisfied customers to

post reviews on review sites d. all of the above

5. This social media site was created to connect professionals with one another

a. facebook b. LinkedIn c. Twitter d. Instagram

6. ‘Tweets’ or messages posted on Twitter a. must always contain hashtags

(#) and @ signs b. should be no shorter than

140 characters long c. should be posted at a rate of 15-25

per day for optimum engagement d. all of the above

7. After setting up your Twitter account, a. it’s important to respond to

every follower’s tweet b. it’s important to congratulate

followers on their successes c. it’s not important to follow your

favorite brands and companies d. none of the above

8. Regarding Twitter a. 42% of users are more likely to make

purchases from businesses that answer their questions directly on Twitter

b. there are 140 million users c. 64% of companies have acquired

a customer via Twitter d. all of the above

9. Facebook is utilized by a. 2/3 of all online adults

on a regular basis b. 9 million Canadians everyday c. nearly ½ of all online seniors,

65 years and older d. all of the above

10. Your company’s Facebook page should a. be monitored on a weekly basis

for concerns and complaints b. contain your phone number but omit

your address for security issues c. contain imagery consistent

with your brand colors d. a and c

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SOCIAL MEDIA ROADMAP✁

IHS Continuing Education Test

For continuing education credit, complete this test and send the answer section at the bottom of the page to:International Hearing Society • 16880 Middlebelt Rd., Ste. 4 • Livonia, MI 48154•  After your test has been graded, you will receive a certificate of completion.•  All questions regarding the examination must be in writing and directed to IHS.•  Credit: IHS designates this professional development activity for one (1) continuing

education credit.•  Fees: $29.00 IHS member, $59.00 non-member. (Payment in U.S. funds only.)

Answer Section(Circle the correct response from the test questions above.)

1. a b

2. a b c d

3. a b c d

4. a b c d

5. a b c d

6. a b c d

7. a b c d

8. a b c d

9. a b c d

10. a b c d

(PHOTOCOPY THIS FORM AS NEEDED.)