Spreading the Word Socially

Phase I Phase II Phase III Phase IV Phase V Phase VI

Social Media Marketing Road Map

2 weeks 3 weeks 3 weeks 2 weeks Continued Process

Target : Facebook – 300 followers, Linkedin – 250 + followers , Twitter – 200 followers

Phase I – Establish Presence

• Competitive Analysis • Finding out keywords and phrases list to fit

into the content• Information gathering and content creation• Initial Profile Building• Profile building for LinkedIn, Facebook, Twitter

and Google + (excluding Youtube and Pinterest)

Phase II – Be Found

• Set up a well built social media profile • Update contents regularly• Buzz Creation• Monitoring the followers graph• Phase II is mainly focused on increasing the

number of audience

• Start responding to the engaged audience• Ask to like, follow or retweet• Start groups, add members and strike

conversations• Follow key influencers

Phase III – Build Relationship

• Expand the network by inviting new audience• Share links, videos, photos, documents• Use tags and #tags• Add media sharing applications• Run contests and Promotional campaigns• Maintain the quality of the content• Implement Strategic Outreach

Phase IV – Expand Network

• Engage your key customer through social media

• Involve them into the group you are joining• Make a technical team involved in the

discussions so that every query is answered• Engaging other audience with appropriate

content

Phase V – Client Relation

• Active Sales Campaign to generate leadsNote: Generating leads through facebook and

twitter take an ample amount of time.Initially, facebook and twitter can be used for

increasing the online presence and Leads can be generated though LinkedIn

Phase V – Lead Generation