2-Day Practical Workshop on:

Safeguard your Corporate Reputation: Effective Strategies to Manage Social Media Risks

For groups of 3, choice of 10% group discount

OR 4th comes for free!

Save$300If you pay by 8 Oct 2015Social Media Risk &

Reputation Management

Will your brand be the next victim on

social media?

18 - 19 Nov 2015Millennium Plaza Hotel Dubai

Dubai

30 Nov - 1 Dec 2015The Royal Garden

Hong Kong

3 - 4 Dec 2015M Hotel

Singapore

Researched & Developed by:

www.conferences.com.sg

Researched & Developed by:

www.conferences.com.sg

A non-affiliated conference organiser presenting impartial, unbiased views on issues facing businesses in Asia.

In-depth | Practical | Case Studies Driven | Intimate Sharing

Unique Features

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

Workshop Overview

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

Programme Highlights

To Register: (65) 6592 7367 (65) 6338 6702 chelsia@conferences.com.sg

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

Home | Privacy Statement

Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 1/2

About Us       Upcoming Events

WORKSHOP OVERVIEW

Social media risks. No brand is spared.@ShellisPrepared—Activist group Greenpeace impersonating as Shell’s social media team. 1

#QantasLuxury—Twitter competition backfires into a platform for protests. 2

#hmvXFactorFiring—Disgruntled employee hijacks corporate account and live tweets about layoffs. 3

#bendgate—Online rumours spread that the iPhone could bend. 4

Will your brand be the next victim on social media?It doesn’t matter whether your brand is on social media. As long as your stakeholders are on social, your corporate reputation will alwaysbe at stake. Can you attack social media threats before it attacks you?

Join us at this 2­day workshop to acquire effective strategies to mitigate social media risks and safeguard your corporate reputation.Through case studies and practical exercises, learn how to identify, assess and manage reputation threats on social media. Discover howto contain external and internal online incidents including negative comments, backfiring campaigns and rogue employees. Pick uptechniques to respond and recover from a social media crisis.

Unique FeaturesLed by an online reputation management expert with over 20 years’ experienceCase studies from consumer goods & services, energy & natural resources, financial services, government, technology, transportationindustriesInteractive hands­on exercises for practical learningImplementable strategies, advanced tools & techniques, critical skills

Programme HighlightsNew Reputation Landscape Impact of social media on corporate reputation

Identifying Social Media Risks Likelihood and impact

Assessing Social Media Threats Problems vs. issues vs. incidents vs. crises

Mitigating Social Media Risks Policies, protocols, systems

Containing External Online Incidents Customer and campaign group attacks

Managing Internal Online Incidents Rogue employees and backfiring campaigns

Social Media Crisis Crisis messaging and tone

Recovering from a Crisis Rebuilding trust on social media

Workshop Leader

Charlie Pownall, Founder & Managing Director, CPC & Associates Former Managing Director, Burson­Marsteller Asia­Pacific

Charlie Pownall has more than 20 years’ experience in corporate communication, social media communication and online

Workshop Leader

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

Home | Privacy Statement

Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

Benefits of Attending

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

Home | Privacy Statement

Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

Who Should Attend

To Register: (65) 6592 7367 (65) 6338 6702 chelsia@conferences.com.sg

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

Home | Privacy Statement

Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

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What Past Delegates Have Said

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13.htm 2/2

reputation management. He is Founder and Managing Director of reputation management and defense consultancy CPC & Associates.He started his career with the European Commission as a speechwriter and press officer before moving into journalism, politicaladvocacy, public relations, digital marketing and social media.

Prior to his current role he was Regional Managing Director at public relations consultancy Burson­Marsteller, responsible for theagency’s digital and social media capabilities across Asia­Pacific, and Global Communications Manager at advertising and marketingnetwork WPP. Organisations he has advised include American Express, Barclays, BP, CIMB Group, CLP Power, Dubai Electricity &Water Authority, EADS, J.P. Morgan, General Motors, Huawei, Hongkong Land, LG Electronics, London Business School, Monsanto,MTR Corporation, Ooredoo, Singapore Tourism Board, The Peninsula Hotels, V&A Museum and Vodafone.

Charlie speaks regularly on communications, social media and reputation management. He also writes for ClickZ, PR Week, Public AffairsAsia, Social Media Today and other publications. He co­chairs the Communications and Marketing Committee at the American Chamberof Commerce in Hong Kong.

Benefits of AttendingGain insights into the top drivers of corporate reputation and the role of social mediaDiscover how to identify and assess the different types of reputation threats in social mediaConduct a social media vulnerability audit to prioritise social media risks for your businessLearn how to track and evaluate emerging external and internal threatsUnderstand the must­have social media tools, resources and skills to protect your reputationDetermine when to escalate online issues and when not to respond to online rumoursAssess the pros and cons of leadership communications to defend reputation in social mediaFind out how to interact with influencers online in hostile situationsExamine how to use digital video and other storytelling techniques during crisesAnalyse when and how best to use social media to make an apologyPick up tips on how to use social media to rebuild trust and recover from a crisisHear the dos and don’ts of using crowdsourcing and search engines for crisis recovery

Who Should AttendSenior Level Executives responsible for Corporate Communications, Corporate Affairs, Public Affairs, Marketing Communications, SocialMedia, Customer Service & Professionals seeking to safeguard their corporate reputation

What Past Delegates Have Said“This workshop has elevated my knowledge in facing and managing social media risks. The speaker’s knowledge is remarkable andexplains really well. I would highly recommend social media practitioners to attend this workshop.”

“This workshop is helpful and very beneficial for our learning and would be nice for others to attend workshops like this.”

“The whole event was exceptional. I learnt a lot.”

To register, click here

1 Hill, K. (2012, July 19). Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared. Retrieved fromhttp://www.forbes.com/sites/kashmirhill/2012/07/18/shell­oils­social­media­nightmare­continues­thanks­to­skilled­pranksters/2 Taylor, R. (2011, November 22). Epic fail for Qantas Twitter competition. Retrieved from http://www.reuters.com/article/2011/11/22/us­qantas­idUSTRE7AL0HB201111223 Adams, S. (2013, February 2). Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account. Retrieved fromhttp://www.forbes.com/sites/susanadams/2013/02/01/dont­fire­an­employee­and­leave­them­in­charge­of­the­corporate­twitter­account/4 Chamary, JV. (2014, September 30). iPhone 6 Bendgate Isn't Over. It's Missing A Scientific Test. Retrieved from http://www.forbes.com/sites/jvchamary/2014/09/30/iphone­6­bendgate­science/

Home | Privacy Statement

Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

08/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13_agenda.htm 1/2

About Us       Upcoming Events

WORKSHOP AGENDA

MINIMISING SOCIAL MEDIA RISKS

Session 1: Understanding the New Reputation LandscapeHow the internet and social media are changing the nature of corporate reputation.

• Discover the top drivers of corporate reputation• Understand the role of social media in shaping corporate and brand reputation• Appreciate the risks, challenges and opportunities of the social web

Session 2: Identifying Social Media RisksHow to identify social media risks to your business and reputation.

• Understand the full range of risks raised by social media• Learn how to conduct a Social Media Vulnerability Audit• Discover how to categorise and identify social media risks

Exercise: Identify social media risks

Session 3: Assessing Social Media RisksHow to assess and prioritise social media risks.

• Qualitative and quantitative approaches to evaluating social media risks• Understand the differences between problems, issues, incidents and crises in an online context• Discover how to prioritise online reputation risks

Exercise: Assess social media risks

Session 4: Mitigating Social Media RisksHow to safeguard reputation by minimising social media risks.

• Policies, protocols and systems to minimise social media risks and prepare for issues and crises• How to track and evaluate emerging external and internal threats• Must­have social media tools, resources and skills to protect your business and reputation

Discussion: Pros and cons of leadership communications to protect and defend corporate reputation in social media

HANDLING ONLINE INCIDENTS & CRISES

Session 5: Containing External Online IncidentsUnderstand how to manage serious, externally­driven incidents using social media.

• Learn the trainer’s proprietary Online Incident Response Framework• Appreciate how to handle legal issues such as IP and privacy infringements, defamation and harassment• Explore common externally­driven incidents, including customer and campaign group attacks

Discussion: Manage common external incidents online

Session 6: Containing Internal Online IncidentsUnderstand how to manage serious, internally­driven incidents before they escalate into full­scale crises.

Workshop Agenda Registration: 8.15am • Workshop: 9.00am - 5.00pmMorning, afternoon refreshments & lunch will be served at appropriate intervals.

07/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13_agenda.htm 2/2

• Understand who should respond to negative online incidents• Explore common internally­driven online incidents, including rogue employees and backfiring campaigns• Learn how to handle negative reviews on employer review sites such as Glassdoor

Discussion: Manage common internal incidents online

Session 7: Responding to a CrisisDevelop a full, integrated response to a crisis.

• Strategies for communicating during a crisis• Understand how social media fits into the broader crisis response toolkit• Crisis messaging: Establish the appropriate tone for online audiences

Exercise: Respond and develop a crisis plan for a breaking scenario

Session 8: Recovering from a CrisisHow to use the social web to rebuild trust and help restore your business to normal.

• Strategies for rebuilding trust using social technologies• Discover the pros and cons of making an apology online• Dos and don’ts of using crowdsourcing and search engines for crisis recovery

Exercise: Develop a crisis recovery plan

*Topics will be covered with hands­on practical exercises & case study examples.

To register, click here

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To Register: (65) 6592 7367 (65) 6338 6702 chelsia@conferences.com.sg

07/09/2015 Social Media Risk & Reputation Management Workshop, 18­19 Nov 2015, Dubai / 30 Nov­1 Dec 2015, Hong Kong / 3­4 Dec 2015, Singapore

http://www.conferences.com.sg/ws­Crisis13_agenda.htm 2/2

• Understand who should respond to negative online incidents• Explore common internally­driven online incidents, including rogue employees and backfiring campaigns• Learn how to handle negative reviews on employer review sites such as Glassdoor

Discussion: Manage common internal incidents online

Session 7: Responding to a CrisisDevelop a full, integrated response to a crisis.

• Strategies for communicating during a crisis• Understand how social media fits into the broader crisis response toolkit• Crisis messaging: Establish the appropriate tone for online audiences

Exercise: Respond and develop a crisis plan for a breaking scenario

Session 8: Recovering from a CrisisHow to use the social web to rebuild trust and help restore your business to normal.

• Strategies for rebuilding trust using social technologies• Discover the pros and cons of making an apology online• Dos and don’ts of using crowdsourcing and search engines for crisis recovery

Exercise: Develop a crisis recovery plan

*Topics will be covered with hands­on practical exercises & case study examples.

To register, click here

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Copyright © 2015 Pacific Conferences Pte Ltd. All Rights Reserved.

5 Ways to Register or Enquire1 Tel : (65) 6592 73672 Fax : (65) 6338 67023 Email : chelsia@conferences.com.sg 4 Web : www.conferences.com.sg5 Post : Pacific Conferences Pte Ltd, 111 North Bridge Road, #15-04, Peninsula Plaza, Singapore 179098

Contact Ms. Chelsia Chua via:

(Please photocopy for more delegates)FOR OFFICIAL USE

Code: D6205/H2393/S1503S

18 - 19 Nov ‘15, Millennium Plaza Hotel Dubai, Dubai • 30 Nov - 1 Dec ‘15, The Royal Garden, Hong Kong • 3 - 4 Dec ‘15, M Hotel, Singapore

Social Media Risk & Reputation Management Workshop

Please register the following delegate(s) for the event 2-Day Workshop: 18 - 19 Nov 2015, Millennium Plaza Hotel Dubai, Dubai 30 Nov - 1 Dec 2015, The Royal Garden, Hong Kong

3 - 4 Dec 2015, M Hotel, Singapore I am unable to attend but please put me in your mailing list. I am interested in partnership & display opportunities.

Delegate 1

Name (Dr / Mr / Mrs / Ms)

Job Title & Department

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Mobile (for event administration only)

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Delegate 2 Delegate 3

Approving Manager

Registration Contact

Billing Information

Job Title & Department :

Address : Nature of Business :

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Name :

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Singapore registered companies may claim 60% cash payout or 400% tax deduction for training under the Productivity & Innovation Credit (PIC) scheme. Please refer to www.iras.gov.sg

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be made for cancellation received in writing by 23 Oct 2015. A 50% refund and a set of workshop documentation will be given for cancellation received by 6 Nov 2015. Regrettably, no refund can be made for cancellation received after 6 Nov 2015 or for “no show” participant. You will however receive a set of documentation.

Cancellations & Replacements

Upcoming Events Visit us @ www.conferences.com.sg

Please send me the brochures for the following conferences and workshops as ticked below. (Please fill in contact details above and return via fax).September 2015

Effective PAs & Executive Assistants Workshop, S’poreOctober 2015

Advanced Communication & Project Management for Senior EAs / PAs Workshop, S’pore Impactful Presentations & Public Speaking Workshop, Dubai, S’pore & Hong Kong Fraud Analytics Workshop, Hong Kong & S’pore Internal Branding & Employee Communications Conference, S’pore & Hong Kong Modern Business Writing Workshop, S’pore & Hong Kong

November 2015 Modern Business Writing Workshop, Dubai

Storytelling & Media Pitching in the Digital Age Workshop, S’pore & Hong Kong Digital Branding Conference & Workshop: Overcoming Transition Woes, S’pore & Hong Kong Risk Analytics Workshop, S’pore

December 2015 Risk Analytics Workshop, Hong Kong

January 2016 Cashless Payment Strategy & Security Workshop, S’pore & Hong Kong Consumer Engagement Conference: Online & Offline Integration, S’pore & Hong Kong Best Practices in Internal Audit 2016 Conference, S’pore & Hong Kong

Important Notes

1. Only corporate registrations will be accepted.2. Group Discount: Groups of 3 or more from the same company (booking at the same

time and of the same billing source) can enjoy a 10% off the total delegate fees or have the 4th delegate come for free.

3. Super Early Bird & Early Bird Promotion: Fees will only be valid if payment is received by the stipulated date, after which Regular Fee will apply.

4. Full payment is mandatory upon registration for admission to the event.5. Walk-in delegates will only be admitted on the basis of space availability at the event

and with immediate full payment. 6. Fee includes lunch, refreshments and documentation.7. The organiser reserves the right to make any amendments that it deems to be in the

interests of the event without any notice.

Workshop Venue & Hotel Reservation

Any information provided by you will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://conferences.com.sg/statement.htm

Privacy Statement

Payment MethodsAll payments to be made payable to Pacific Conferences Pte Ltd and are nett of bank charges. Bank charges are to be borne by registrants.Please tick and fill in the following:

Cheque / Bank Draft Please mail payment in $ with registration form to 111 North Bridge Road #15-04, Peninsula Plaza, Singapore 179098

Telegraphic Transfer Pacific Conferences Pte Ltd A/C: 374-900-100-1 (US$) United Overseas Bank, Anson Rd Branch, 10 Anson Rd #01-01 International Plaza, Singapore 079903 (Swift code: UOV B SGSG)

Please send the TT payment receipt to us quoting your company’s name, delegate’s name and invoice number.

Credit Card Please advise the details below: Cardholder’s Name : Cardholder’s Email : An invoice will be sent to the cardholder’s email for online payment.

Pacific Conferences Pte Ltd A/C: 201-328-051-9 (S$) United Overseas Bank, Anson Rd Branch, 10 Anson Rd #01-01 International Plaza, Singapore 079903 (Swift code: UOV B SGSG)

Hotel room reservation and hotel billing are to be made by delegate directly with the Hotel. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate”. Hotel reservation and travel arrangements are the responsibility of the registrant.

Millennium Plaza Hotel DubaiP.O.Box 191055, Sheikh Zayed RoadDubai, United Arab EmiratesTel : (971) 4 387 7149Fax : (971) 4 387 7778Email : Sales.Mphd@millenniumhotels.comAttn : Mr. Asim Ali Nawaz - Events & Groups Coordinator

The Royal Garden69 Mody Road, Tsimshatsui East, Kowloon, Hong KongTel : (852) 2733 2010Fax : (852) 2724 2757Email : evelynau@rghk.com.hkAttn : Ms. Evelyn Au - Banquet Sales Manager

M Hotel, Singapore81 Anson Road, Singapore 0799098Tel : (65) 6500 6217Fax : (65) 6226 3781Email : Irene.Wang@millenniumhotels.comAttn : Ms. Irene Wang - Catering Sales Manager

*For Singapore location, Singapore registered companies need to pay fee with additional 7% GST.

2-Day Workshop

Fee

Regular Fee (Register & Pay

after 22 Oct ‘15)

US$1,795

Early Bird Fee (Register & Pay

before 22 Oct ‘15)

US$1,595

Super Early Bird Fee (Register & Pay

before 8 Oct ‘15)

US$1,495

S$1,995*S$1,795*S$1,695*

Dubai

Singapore / Hong Kong