Social Media Review AAHPM HPNA 2011
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Hospice and Palliative MedicineSocial Media
2010 Year in Review
Annual AssemblyVancouver, Canada
February 2011
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LOTS
of things areclickable in thisslidedeck.
Just click it!
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What is Social Media?Internet-based tools for
creating, sharing and discussing information
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Social Networking
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What Social MediaHas Taught Me
Diane Meier, MD
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2010 Review of
Health Care in Social Media
Alex Smith
Assistant Professor of Medicine
Division of Geriatrics
UCSF and San Francisco VAMC
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16
Health 2.0
• My definitions:– Web 1.0 = information gathering– Web 2.0 = user generated content/interaction– Health 2.0 = health outside of patient-doctor
interaction
• Health 2.0: explosive growth 2010:– Innovative startups– Patient and caregiver communities– Health care organizations
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Innovative Startups
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Mobilizing Health
• Cal Berkeley and Stanford Grads• Non-profit. Uses texts to allow village
health directors in India to message doctors and receive immediate advice about what next steps to take
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• Goal: weight loss• How: TWYE, enter calories if known• Anyone can see your food diary• Uses crowd-sourcing to tell you how many
calories in the food you eat– Example, “oatmeal cookie”– TWYE averages 200 calories, based on
others who entered calories for “oatmeal cookie”
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• Goal: improve ease of access and use of prognostic indices (calculators) for older adults
• Method: systematic review located indices, programmer put them online
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Challenges
• How to use social media effectively? How much effort, for what reward?
• Tension between giving generic health advice and patient specific advice
• Tension between public and private lives of health workers (e.g. drunk med student)
• Tension between top down regulation (e.g. FDA) and immediate, organic, shifting nature of social media
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#HPMSocial Media
2010In Review
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StoriesEarly Palliative Care in Lung CAThe Death of Dr. Pardi (NYT)Atul Gawande – Letting GoThe Death of E. EdwardsAdv Dir v. Death PanelPalliative Care in Haiti
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BlogsLost some prominent bloggersWell established networkSeeing more org blogsNeeding more voicesPC Grand Rounds
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TwitterInitiated #HPM TweetchatLeading medical specialtyIncreased growth of coreRapid disseminationRising influence
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Type your Tweet hereRT = Re-tweet
#hpm automatically added
Your own tweet
Someone replying to you
Lots o’ links!
Reply
Re-Tweet
Quick Use Buttons
Feature/Block
Favorite Tweet
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Visual Example of a Tweetchat
Tweetchat
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Tweetchat
Group of people begin to have a conversation around a single hashtag
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Tweetchat
Using Tweetchat they can all see the same thread
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Tweetchat
All the people following the individuals see only a few tweets with #hpm
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Tweetchat
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Tweetchat
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Tweetchat
Passed on to 2,838 followers
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Tweetchat Impact
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TwitterAAHPM/HPNA AssemblyTweets (#HPM)
2009 - 2242010 - 8342011 (to date) -
Contributors2009 - 302010 - 922011 (to date) -
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YouTubeBoring videos
- of news interviews- of people holding hands- of talking heads
With a few exceptions…
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Online Advocacy
1 Tweet per dayand/or
1 per dayand/or
1 Comment per weekand/or
1 Post per 2 months
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Goal: Steer the discussion Objective: 1 Tweet or 2 retweets (RT) / day Impact increased by following (& followed
by): Our #HPM Community Local Reporters National Reporters Thought Leaders
Mobile/Smartphones
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Likes
Goal: Show support/Push content Objective: 1 / day Impact by ‘Likes’ on Facebook Fan
Pages/YouTube: Drives content to other people’s walls Drives content to your wall Your like makes other people like A shows that page is alive with
activity
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Comments Goal: Reframe the discussion Objective: 1 Comment / week Impact by commenting on:
Blogs (HPM and National) Online newspaper articles Facebook Fan Pages (AAHPM/HPNA/Blogs) YouTube Calls for comments by government
agencies Regulations.gov
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Posts Goal: Start the discussion Objective: 1 Post / 2 months Impact increased by:
Joining/starting a blog community Developing novel content
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Web 2.0A Tool for Efficiency
Holly Yang, MD
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Web 2.0
Collaborative
Interactive
Dynamic
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Really Simple Syndication(RSS)
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Crowdsourcing/Microvolunteering
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Collaborative Wikis
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Web 2.0: Collaborative online learningSuzana Makowski, MD MMM FACP
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Why Personal Learning Network? Diverse
schedules Learners with
diverse needs: Disciplines Experience Goals
Diverse locations
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Virtual Learning Network
StaticDidactic
Authority-based
Personal Learning Network
DynamicDialogue
Constructed
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PLN’s are deliberately formed networks of people and resources capable of guiding our independent learning goals and our professional development needs.
“
”Corrine Weisberger (via slideshare)
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LGLCbased on ning platform
Core curriculum Referenced articles (delicious, citeulike, diig)
Discussion board: Case discussions Journal club Member topics
Member Blog – reflection & narrative medicine
RSS feeds to other blogs, microblogs
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Format
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