Social media requires a cross-functional team

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Lien Brusselmans Engagor Social media requires a cross- functional team

Transcript of Social media requires a cross-functional team

Page 1: Social media requires a cross-functional team

Lien BrusselmansEngagor

Social media requires a cross-functional team

Page 2: Social media requires a cross-functional team

The Social Web!

Page 3: Social media requires a cross-functional team

What?

Who?

Why?

Where?

How??

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Automation

Engagement

Monitoring

Analytics

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PR Reputation Management

Marketing Campaign Monitoring

Sales Lead Generation

Support Customer Service

Purchasing Research

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Social media is not extra work

Social media is another way of

working