Social Media Report - Soft Drinks (India) Q1 2016
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Transcript of Social Media Report - Soft Drinks (India) Q1 2016
Jan 1st – Mar 31st 2016
Top Soft Drink Brands
on Social Media
Soft Drink Brands: Social Media Report
This report captures the performance of
Soft Drink Brands
(India Region)
on Social Media between
January 1st – March 31st, 2016
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This report was generated entirely by the
Unmetric Reporting Engine.
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Comparison of
SOFT DRINKS Facebook Pages
Jan 01, 2016 - Mar 31, 2016
Pepsi India(IN) had the largest fan base of 4,533,357 while Paper Boat showed the highest fan growth of 8.22%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Gro
wth
%
Number of Fans
Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN)
Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mountain Dew
India
Fanta(IN) Coca-Cola(IN) Paper Boat Thums Up
india
Frooti Sprite India(IN) Pepsi India(IN) 7Up India(IN) Del Monte
India
Countries < 2% Other Countries India
Fans - Geography
Paper Boat had the highest PTAT of 5.77% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN) 7Up India(IN) Fanta(IN) Paper Boat Pepsi India(IN) Frooti
Conversations
Mountain Dew India published the greatest number of posts (100). Fanta(IN) had the highest average engagement, with a
score of 1,000.
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Mountain Dew India
Thums Up india
Coca-Cola(IN)
Del Monte India
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Frooti received the most number of Likes (701,289), Mountain Dew India got the most number of Comments (7,191) and the
most number of Shares (11,217).
0K 100K 200K 300K 400K 500K 600K 700K 800K
Mountain Dew India
Thums Up india
Coca-Cola(IN)
Del Monte India
Sprite India(IN)
7Up India(IN)
Fanta(IN)
Pepsi India(IN)
Paper Boat
Frooti
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Pepsi India(IN)
25-MAR-16, FRI 6:16AM
Grab a PepsiMoji bottle & take a picture
matching the mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
1,000 159,772 344 120
Frooti
25-MAR-16, FRI 1:30AM
We now declare #TheFrootiLife door
open. Go forth, rejoice, and don't forget to
do the Mango Bango!
Fanta(IN)
23-MAR-16, WED 6:03AM
Add Fanta fun to your Holi celebrations!
Share your colorful, #FANTAstic Holi
moments with us and yo ..
ENGMT. LIKES COMMENTS SHARES
1,000 71,774 1,188 2,819
ENGMT. LIKES COMMENTS SHARES
1,000 91,383 484 327
Most Engaging Brand Posts Frooti
20-MAR-16, SUN 1:30AM
You know if you see a closed door, you really
(really) want to open it. Can you blame
Shahrukh for t ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 35,161 416 1,256 Positive
Mountain Dew India
12-FEB-16, FRI 5:00AM
Where others saw the end, they saw a
beginning. That made them real heroes.
Who will you become? #Na ..
Coca-Cola(IN)
02-FEB-16, TUE 11:25PM
There’s a Coke for every feeling. Share
yours at www.Gifthefeeling.com
#TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 85,916 909 7,017 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 77,042 1,196 4,487 Positive
Coca-Cola(IN)'s Facebook Page saw the highest number of Fan posts (358).
0 50 100 150 200 250 300 350 400
Thums Up india
Coca-Cola(IN)
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Number of Fan Posts
Fan Posts
Paper Boat received the highest percentage of Positive Sentiment (69.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thums Up india
Coca-Cola(IN)
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Negative Neutral Positive
Sentiment Analysis
Paper Boat responded to the highest percentage of Fan posts (8.46%).
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0 2000 4000 6000 8000 10000 12000 14000
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Thums Up india Coca-Cola(IN) Sprite India(IN) Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti
Brand Responses
Mountain Dew India published the most with 100 posts.
16%
1%
13%
29%
11%
11%
7%
4% 3%
5%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Volume of Posts
Frooti received the largest volume of Likes (701,289), among the brands analyzed.
6%
5%
23%
26%
29%
8%
0%
3%
0% 0%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Likes
Mountain Dew India received the largest volume of Comments (7,191), among the Soft Drink brands studied.
6%
5%
9%
41%
17%
18%
1% 2% 0% 1%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Comments
Mountain Dew India received the largest volume of Shares (11,217).
13%
7%
7%
31%
15%
25%
0% 1% 0% 1%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Shares
During this time period, #PepsiMojiT20 was the most engaging run by Pepsi India(IN). 7Up India(IN) published the most (6) in
its #UPside campaign.
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700 800 900 1000
#IndiasGotCourage(Mount
ain Dew India)
#InternationalWomensDay(
Coca-Cola(IN))
#UPside(7Up India(IN))
#PepsiMojiT20(Pepsi
India(IN))
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
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Analysis of
Coca-Cola Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,857,239 -1,315 -.05% India Not Available
Coca-Cola
Engagement Score Total Fan Posts
421 358
Total Posts Brand Response Rate
37 0.28%
Total Likes Avg. Reply Time
187,424 2 days, 14 hrs, 28 mins
Total Comments General Sentiment
3,102 Neutral
Total Shares
9,168
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Engagement-oriented posts
Most Prolific Content Type
Ad Campaigns
Most Engaging Campaign
#TasteTheFeeling
Most Recent Campaign
#TasteTheFeeling
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
2,825K
2,830K
2,835K
2,840K
2,845K
2,850K
2,855K
2,860K
2,865K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,857,239
New Fans
-1,315
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Coca-Cola had an average engagement score of 421 and a highest of 989.
Community Analysis
Coca-Cola fans are largely from India followed by United States.
Distribution of Fans
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
India
United States
United Arab Emirates
Pakistan
Saudi Arabia
Bangladesh
United Kingdom
Nepal
Philippines
Georgia
0
1
2
3
4
5
6
7
8
9
10
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Coca-Cola 8
friends 3
Coke 3
love 2
first time 2
71%
4%
25%
Posititve
Negative
Neutral
Brand Posts - Engagement
Coca-Cola receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts
Most Engaging Brand Posts
02-FEB-16, TUE 11:25PM
There’s a Coke for every feeling. Share yours
at www.Gifthefeeling.com #TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 77,042 1,196 4,487 Positive
11-MAR-16, FRI 4:41AM
Watch how Coca-Cola makes the moment
special in this TVC featuring Sidharth
Malhotra. #TasteTheFeeli ..
18-FEB-16, THU 12:37AM
You know what they say…sparks don’t lie.
#TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
989 42,281 812 2,002 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
750 19,570 52 38 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500 600 700
Links
Videos
Photos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Coca-Cola 160
Neeti 56
Chanakya 56
Swami 36
Vivekanand 35
User Posts
0
5
10
15
20
25
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Coca-Cola responded to 1 conversations generated by the 358
Posts fans published.
Coca-Cola appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
29%
11%
60%
Posititve Negative Neutral
Most of Coca-Cola posts were around 'Ad Campaigns', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600
Engagement-oriented posts
Ad Campaigns
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – Recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 10 20 30 40
0 200 400 600
#InternationalWomens
Day
#TasteTheFeeling
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60
0 100 200 300 400 500
#InternationalWomens
Day
#TasteTheFeeling
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Mountain Dew India Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,065,564 25,211 1.24% India Mostly Young, Male and
Single
Mountain Dew India
Engagement Score Most Engaging Campaign
491 #NaamBanteHainRiskSe
Total Posts Most Recent Campaign
100 #NaamBanteHainRiskSe
Total Likes
609,218
Total Comments
7,191
Total Shares
11,217
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
2,025K
2,030K
2,035K
2,040K
2,045K
2,050K
2,055K
2,060K
2,065K
2,070K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,065,564
New Fans
25,211
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Mountain Dew India had an average engagement score of 491 and a highest of 1000.
Community Analysis
Mountain Dew India fans are mostly Young, Male and Single Mountain Dew India fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
83%
17%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United States
United Arab Emirates
Pakistan
Bangladesh
Saudi Arabia
Canada
Nepal
Australia
0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
risks 30
glory 13
Mountain Dew India 12
ready 9
RiskOnWheels 9
29%
71%
Brand Participation Brand Non Participation
70%
5%
25%
Posititve Negative Neutral
Brand Posts - Engagement
Mountain Dew India responded to 29 conversations generated by
the 100 Posts they published.
Mountain Dew India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
12-FEB-16, FRI 5:00AM
Where others saw the end, they saw a
beginning. That made them real heroes. Who
will you become? #Na ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 85,916 909 7,017 Positive
11-JAN-16, MON 2:17AM
Want to WIN tickets to WWE Live, Delhi?
All you have to do is tell us which WWE
superstar is 7 feet ..
02-MAR-16, WED 11:36AM
If you want glory, no risk is too big.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 88,899 4,047 421 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 56,525 690 1,529 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
0 5 10 15 20 25
0 100 200 300 400 500 600
#IndiasGotCourage
We Are Blood
#NaamBanteHainRiskSe
Number of Posts
Engagement Score
Engagement Score Number of Posts
Here is an overview of all the campaigns run by Mountain Dew not restricted to the time period surveyed.
Analysis of
Paper Boat Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
214,674 16,302 8.22% India
Paper Boat
Engagement Score Total Fan Posts
848 331
Total Posts Brand Response Rate
55 8.46%
Total Likes Avg. Reply Time
132,950 1 day, 3 hrs, 37 mins
Total Comments General Sentiment
1,043 Positive
Total Shares
4,900
BRAND POSTS FAN POSTS
Brand Overview
190K
195K
200K
205K
210K
215K
220K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
214,674
New Fans
16,302
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Paper Boat had an average engagement score of 848 and a highest of 998.
Community Analysis
Paper Boat fans are largely from India followed by United States.
Distribution of Fans
0K 50K 100K 150K 200K 250K
India
United States
United Arab Emirates
Saudi Arabia
Canada
United Kingdom
Australia
Pakistan
Qatar
Argentina
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Paper Boat 6
cover photo 4
child 3
www.teachforindia 3
Feb 3
31%
69%
Brand Participation Brand Non Participation
90%
5% 5%
Posititve Negative Neutral
Brand Posts - Engagement
Paper Boat responded to 17 conversations generated by the 55
Posts they published.
Paper Boat receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
17-MAR-16, THU 5:25AM
Relieved that it's over, happy to be able to
play guilt-free, scared for report card day,
excited ab ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 6,515 43 486 Positive
04-MAR-16, FRI 3:12AM
Revising that portion "that will surely come in
the exam".
29-JAN-16, FRI 11:06PM
The thrill of being chosen to see all my
favourite and scary teachers in one place.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 5,648 86 266 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
979 4,585 36 209 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 200 400 600 800 1000
Photos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Paper Boat 304
dreams 73
Happy New Year 49
video 46
2016 45
User Posts
0
20
40
60
80
100
120
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Paper Boat responded to 28 conversations generated by the 331
Posts fans published.
Paper Boat appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
69%
3%
28%
Posititve Negative Neutral
Analysis of
Pepsi India Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
4,533,357 -39,764 -.87% India Mostly Young, Male and
Single
Pepsi India
Engagement Score Total Fan Posts
474 139
Total Posts Brand Response Rate
43 0.00%
Total Likes Avg. Reply Time
549,361 0 sec
Total Comments General Sentiment
1,636 Neutral
Total Shares
2,542
Most Engaging Content Type
Contest
Least Engaging Content Type
Event
Most Prolific Content Type
Contest
Most Engaging Campaign
#GharWaliDiwali
Most Recent Campaign
"#OhYesAbhi"
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
4,480K
4,490K
4,500K
4,510K
4,520K
4,530K
4,540K
4,550K
4,560K
4,570K
4,580K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
4,533,357
New Fans
-39,764
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Pepsi India had an average engagement score of 474 and a highest of 982.
Community Analysis
Pepsi India fans are mostly Young, Male and Single Pepsi India fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
80%
20%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
United States
United Arab Emirates
Saudi Arabia
United Kingdom
Australia
Qatar
Indonesia
Philippines
0
1
2
3
4
5
6
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Mumbai 5
Pepsi Mini 5
T&C 5
Virat 5
Mad decent block party 4
5%
95%
Brand Participation Brand Non Participation
63% 11%
26%
Posititve Negative Neutral
Brand Posts - Engagement
Pepsi India responded to 2 conversations generated by the 43
Posts they published.
Pepsi India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
25-MAR-16, FRI 6:16AM
Grab a PepsiMoji bottle & take a picture
matching the mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
1,000 159,772 344 120
28-MAR-16, MON 2:57AM
Magnificent Innings Thi, Jeet Gaye! C'mon
Virat, fingers crossed for a 100 in the semis.
28-MAR-16, MON 10:40AM
Grab a PepsiMoji bottle & take a picture
matching the mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
988 89,387 196 328
ENGMT. LIKES COMMENTS SHARES
972 72,610 231 152
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600
Links
Photos
Plain Text
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Pepsi 46
India 17
स े 10
म े 9
U LOVE 8
User Posts
0
1
2
3
4
5
6
7
8
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Pepsi India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
24%
3%
73%
Posititve Negative Neutral
Most of Pepsi India posts were around 'Contest', and posts around 'Contest' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700
Event
Engagement-oriented posts
Ad Campaigns
Recipes/Product Updates
Contest
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Pepsi India Posts about General Happenings, the category On Sports received the highest engagement.
Content Intel
About General Happenings
0 1 2 3
0 200 400 600 800 1000 1200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 1 2 3 4
0 500 1000 1500
#PepsiMojiT20
#PepsiMoji 2016
#BuraNaManoHoliHai
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1000
#PepsiMojiT20
#PepsiMoji 2016
#BuraNaManoHoliHai
Number of Posts
Engagement Score
Engagement Score Number of Posts
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