Media (Online)on Social Media

Aug 1st – Sept 30th 2016

Media : Social Media Report

This Report looks at how

Media (Online)performed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Upworthy had the largest fan base of 10,044,651 while Business Insider showed the highest fan growth of 5.20%.

0.0%

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4.0%

5.0%

6.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Gro

wth

%

Number of Fans

The Huffington Post The Onion BuzzFeed Business Insider Upworthy Mashable

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mashable Business Insider The Onion BuzzFeed Upworthy The Huffington Post

United States Philippines Countries < 2% Canada Brazil Malaysia Australia Other Countries United Kingdom India

Fans - Geography

The Huffington Post had the highest PTAT of 31.14% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

The Huffington Post The Onion BuzzFeed Upworthy Business Insider Mashable

Conversations

Business Insider published the greatest number of posts (6,960). Upworthy had the highest average engagement with a score

of 683.

0 1000 2000 3000 4000 5000 6000 7000 8000

0 100 200 300 400 500 600 700 800

The Huffington

Post

The Onion

BuzzFeed

Business

Insider

Upworthy

Mashable

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

The Huffington Post received the most number of Likes (14,986,363) and had the most number of Shares (5,754,146) while

BuzzFeed got the most number of Comments (3,094,511).

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K

The Huffington Post

The Onion

BuzzFeed

Business Insider

Upworthy

Mashable

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsThe Huffington Post

30-SEP-16, FRI 5:30PM

Gotta love Congress.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 14,883 4,816 34,250 Uncategorized

Upworthy

30-SEP-16, FRI 2:21PM

"You gotta be kidding me!" It's the little

joys in life that often matter most.

Mashable

30-SEP-16, FRI 5:19AM

This student invented a genius kitchen

appliance to offer a helping hand to people

who only have the ..

ENGMT.LIKES COMMENTS SHARES SENTIMENT

1,000 55,469 5,361 33,242 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 19,394 706 12,764 Uncategorized

Most Engaging Brand PostsThe Huffington Post

29-SEP-16, THU 9:30PM

But Donald J. Trump has no problem

attacking Hillary Clinton over her husband's

infidelity.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 19,941 5,478 23,148 Uncategorized

Business Insider

29-SEP-16, THU 4:55PM

This is what your lungs look like after just

20 cigarettes.

Mashable

28-SEP-16, WED 10:47PM

These 'Air Swimmers' might just be the

coolest balloons we have ever seen.

ENGMT.LIKES COMMENTS SHARES SENTIMENT

1,000 16,898 34,007 68,116 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 18,705 6,955 41,068 Uncategorized

Upworthy received the highest percentage of Positive Sentiment (41.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Upworthy

Negative Neutral Positive

Sentiment Analysis

Business Insider published the most with 6,960 posts.

8%

42%

11%

6%

13%

20%

Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable

Share Of Voice – Volume of Posts

The Huffington Post received the largest volume of Likes (14,986,363).

20%

8%

27%12%

29%

4%

Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable

Share Of Voice – Likes

BuzzFeed received the largest volume of Comments (3,094,511).

9%

10%

44%

6%

26%

5%

Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable

Share Of Voice – Comments

The Huffington Post received the largest volume of Shares (5,754,146).

25%

14%

16%

8%

32%

5%

Upworthy Business Insider BuzzFeed The Onion The Huffington Post Mashable

Share Of Voice – Shares

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