AHL4133 - Recruitment Brochure update OCT-28 - Broker-v1-HR.PDF
Social media recruitment training, Riyadh Oct 2015
Transcript of Social media recruitment training, Riyadh Oct 2015
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Copyright 2014 Tom Laine, [email protected], Mob. +358 400 296 196
Social media recruitment andEmployer branding
Riyadh, Oct 28-29, 2015
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Tom Laine
Worked in London as a recruiter for 3 organisations,
later established social media recruitment channels for
Manpower Group entity in Northern Europe, and
founded 1st social media recruitment agency in Finland
Social media books e.g. Relational recruitment theory, and
The modern job searching guide
Over 300 social media trainings in the last 3 years across
Finland, Sweden, Baltics, Russia, and the U.K.
References e.g. Nokia, UPM, Metlife Alico, Microsoft, Ikea, Gartner,
Mercedes Benz, Louis Vuitton, Adecco, ING Bank, Bell, PPG, etc.
The most networked Finnish person in LinkedIn
Worked as Channel marketing manager for Oracle Nordics
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Agenda
- Social media statistics, names and numbers
- Twitter & Facebook
- Video in recruitment
- Pinterest, Instagram and Google Plus
- WhatsApp & Snapchat
- Gamification
- Mobile apps
- LinkedIn (also live)
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Social media in Saudi Arabia, January 2015
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Time vs. money
Volume
Passive candidates
'War of talent'The constant fight over the best individuals never ends
Employer brand!
Total cost of hire? Free vs. expensive
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Adecco Work Trends Study 2015
LinkedIn is for job searches but Facebook defines reputation
Both companies and job seekers need to watch their reputation
The most commonly used recruitment channels: corporate websites arefalling, social media is growing, the importance of ”mobility” increasing
Most popular recruitment channel LinkedIn
The search and reach for passive candidates is increasing
Central European job seekers are the most active social media users for professional purposes (44% vs. 38% Asia, 27% Eastern European countries and 23% the Americas)
Among recruiters, the most active users are based in Asia (39%), whereas Central European recruiters (29%) are more active than in Americas (10%)
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Societe Generale – internal vs. external view
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Photo by Miriam Bertoli - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34715210@N00 Created with Haiku Deck
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Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
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Engage personnel, tell a story!
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Futurice – pictures worth a 1000 words?
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Photo by ssh - Creative Commons Attribution License https://www.flickr.com/photos/90373251@N00 Created with Haiku Deck
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https://vimeo.com/102850791
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Photo by uwgb admissions - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28040238@N04 Created with Haiku Deck
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+
Thailand
Japan
Korea
Argentina
Finland
Sweden
Spain
UK
Uruguay
Russia
Colombia
Slovenija
Bulgaria
Denmark
Norway
Taiwan
North America
Greece
Vietnam
Portugal
France
Ukraine
Croatia
Singapore
and more…
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Photo by west.m - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35983665@N08 Created with Haiku Deck
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and Snapchat
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Gamification!
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Mobile apps
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Photo by clasesdeperiodismo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
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2M+ Saudi Arabia
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Corporate
Potential
Customers
Alumni
Customers
Internal
Partners
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Comptel
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Apply with LinkedIn -button
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Rovio
Fiskars
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Most of LinkedIn will be explained and showed live from the service
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Extra materials forInternational recruitment
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Graduateland – for student and graduaterecruitment
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vKontakte – for Russian speaking Europe
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Headhunter.ru and Professionali for Russia
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Xing – for German-speaking Europe
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Freelance.de – freelancers in Central Europe
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Freelancermap – freelance work in Central Europe
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The many ways of applying via mobile
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Ask for more!
Tom Laine
Mob. +358 400 296 196
Skype: tomlaine
Email: [email protected]
LinkedIn http://www.linkedin.com/in/tomlaine
Twitter @lainetom
Facebook http://www.facebook.com/lainetom
More materials available at:
Slideshare.net/tomlaine
Pinterest.com/tomlaine
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