Social media recruitment marketing strategies to enhance your hiring
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z SOCIAL MEDIA & RECRUITMENT MARKETING STRATEGIES TO ENHANCE CONTINGENT & DIRECT HIRING AGILE•1 RECRUITMENT PROCESS OUTSOURCING (RPO)
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This Social Recruitment Strategy Presentation will provide you a step by step approach to building plan and the cultural factors to think about when executing in your organization. Agile 1 continues to deploy successful social strategies for our clients and have applied this knowledge and lessons learned to this deck.
Transcript of Social media recruitment marketing strategies to enhance your hiring
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SOCIAL MEDIA & RECRUITMENT MARKETING STRATEGIES TO ENHANCE CONTINGENT & DIRECT HIRING
AGILE•1 RECRUITMENT PROCESS OUTSOURCING (RPO)
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WHAT IS SOCIAL?
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Presenter
Presentation Notes
Wheel
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WHAT'S THE BIG DEAL?
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Consider this…
86% of the active and passive job seekers have a social profile
76% use social in their job search
25% of users don’t bother with privacy settings
23% of users check their sites 5x a day
92% consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising
Applicants are trying to avoid resume “black hole” so they are turning to social
43% of applicants take up to two days to apply for a role because they will research the company first
Most professionals travel and are mobile
Talent wants a story… versus a sell
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THE POWER OF SOCIAL TOUCH
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THE PEOPLE YOU WANT… TARGET YOU
Candidate Viewpoint Question 5 (n= 16023) Source: The Talent Board
What was your relationship with the company when you began researching them?
47% No relationship
with the company
21% I was/am a
customer of the company
9.1% I follow the company
6.0% I am an
advocate for the company
16.8% I have
friends/family with the company
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APPLYING SOCIAL TO RECRUITING
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• Post jobs • Broadcast messages • Advertise • Email solicitations • Tweet
TRANSACT
• Monitor social media outlets
• Engagement surveys • SlideShare, Facebook
ENGAGE • Linking Social
outlets together with employees and expertise
• Social is a platform
INTERACT
FOCUS: Fill Jobs FOCUS: Build Relationships
FOCUS: Build Pipelines
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DEFINING THE STRATEGY
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DEFINE YOUR AUDIENCE Target population What is the supply and demand? How do they get influenced to make a change? How do they use social media, mobile, email?
IDENTIFY YOUR SUBJECT MATTER EXPERTS AND KEY MESSAGES Focus on the voice of the expert Where are they present on the web? How do they use social? What if they are new to the industry? What if they are seasoned industry veterans?
PLAN YOUR STRATEGY WITH THE APPROPRIATE MESSAGING Co-sourcing strategies: How do you leverage your managers and SME’s? Job posting: Where do we need to be visible? Direct contact: Phone, email, text Crowdsourcing: Job fairs and hiring events List strategies: Purchasing and leveraging lists
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DEFINE YOUR AUDIENCE
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MARKET RESEARCH
Define your audience
Target population?
Supply and demand
How do they get influenced to make a change?
How do they use social media, mobile, email?
What is the reputation on the web?
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CREATING THE RIGHT MESSAGES
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Job postings
Website
Microsite
Social media
Industry / trade associations
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JOB POSTING STRATEGY
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Diversification Means Job Posting Alone Does Not Work
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WHAT ARE THE COMMON KEY WORD?
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CREATE MARKET FACING JOB DESCRIPTIONS
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BEFORE AFTER
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DETERMINE METHODS OF INTERVIEWING
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CO-SOURCING STRATEGIES
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Your Managers Are The Experts!
Get Managers Involved
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PUTTING STRATEGY INTO ACTION
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SOURCING MARKETING
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Agile•1 makes managing Facebook, LinkedIn, Twitter, WordPress and Foursquare accounts easy; managing this for your company all through a single portal.
SOCIAL MANAGEMENT: CONSISTENCY IN COMMUNICATIONS
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CONNECTING SOCIAL WITH BUSINESS APPLICATIONS TO IMPROVE THE ENTIRE PROCESS
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Job fairs/mass hiring events Targeted recruitment Scheduling Interviewing Interview confirmation Talent community development Employee referral campaigns Onboarding
Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing
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MICROSITE DESIGN AS THE CONNECTOR
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GOING BEYOND HIRING LEVERAGING SOCIAL FOR ONBOARDING
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Personalized for each employee
Welcome Video
Private Message Center
Carousel playlist of rich media, including documents, videos, and social media groups.
Remain Connected after the Onboarding Process
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MEASURING OUR SUCCESS IS CRITICAL
Used to measure website traffic and results when deploying microsites / ATS Measures SOURCE
Demographics
Behaviors
Technology
Mobile devices
Traffic sources
Social referrals
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CLOSER LOOK AT RESPONSE RATES?
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Total Talent Acquisition Strategy
Employee’s
HOW SOCIAL IS YOUR COMPANY?
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YouTube
Slideshare
Blogs
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SOCIAL CONNECTIVITY
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FOR MORE INFORMATION CONTACT TRACEY FRIEND, VP DIRECT WORKFORCE SOLUTIONS
WWW.AGILE-1.COM
