Social Media Publishing

Joshua Mueller, Adrian Justis, and Taylor Davis

Channels

• Blog Posts

• Microblog Posts

• Media Sharing Sites

• Press Releases

• Case Studies and Ebooks

• Newsletters

How Companies Interact with Online Consumers

• Commercial Messages- “No More”

• Incentivized Content- “Share this and you could win ____”

• Consumer Solicited Content- Dorito’s Ads

• Cultural Co-Creation- Lay’s Do Us a Flavor

• Sponsored Conversations- Nike/LeBron James & Gatorade/Cam Newton

Content

• Flagship- Ice Bucket Challenge

• Pillar- BuzzFeed

• Authority Building- involves a sponsor

• Filler Content- Wikipedia

• Original Content- everything else

Social Publishing Strategy

• Search Engine Optimization

• Off Site Optimization- Linkwheels

• Social Media Press Release

• Social Media Optimization-Hooks

Hooks

• Resource Hook- “5 Methods to Ensure a Restful Sleep”

• Contrary Hook- “Lose Weight with Chocolate”

• Humor Hook- “Obese Skunk Cuts Out Bacon Sandwiches”

• Giveaway Hook- “Save $50 Doing What’s Good For You”

• Research Hook- “66% of Americans are Overweight, but you don’t have to be”

Linkwheels

Works Cited

• Joyful Hearts Foundation. “NFL Players Say No More.” Online Video Clip. Youtube, 22 October 2014. Web. 11 November 2014.

• Mysalontools. "Link Building 101: What Is a Link Wheel." HubPages. 26 Feb. 2010. Web. 11 Nov. 2014.

• Suhail. "Top 9 Sites to Create a Working Link Wheel." Top 9 Sites to Create a Working Link Wheel - SEOClerks. 1 Jan. 2012. Web. 11 Nov. 2014.

• Super Bowl Commercials. “Doritos Time Machine – 2014 Super Bowl Commercial.” Online Video Clip. Youtube, 12 December 2013. Web. 11 November 2014.

• "Social Publishing - Chapter 6." Social Media Marketing. 12 Oct. 2012. Web. 10 Nov. 2014.