Social Media Public Sector: American U Presentation
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Social Media In Government Pat Fiorenza GovLoop Research Analyst
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Here are the slides for a presentation I gave at the Executive Management Program at American University on social media in the public sector.
Transcript of Social Media Public Sector: American U Presentation
Social Media In Government Pat FiorenzaGovLoop Research Analyst
Social Media in the Public Sector by the NumbersAgency Adoption
of Federal Agencies started using Social Media within the last 2+ years.
of Federal Agencies have started using Social Media within the last year.
Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
98%
41%
Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels
2010: 55% of respondents said their agencies were blocking access to Social Media channels
2011: 19% of respondents said their agencies were blocking access to Social Media channels
Social Media in the Public Sector by the Numbers
Federal Social Media Consumption over next 12-18 months
26% Increas
e Signific
antly
56% Increase Slightly
18% No
Change
Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media
Informed Decision Making
Communicate with Citizens
and Other Agencies
Internal Collaboration
Research/Information Gathering
Marketing and Promotion
Social Media in the Public Sector by the Numbers: Top 5 Federal Benefits of Using Social Media
Increased Education of the
PublicInformation Access Agency Promotion
Increase Collaboration
Cost Savings and Other Efficiencies
Social Media Challenges
•ROI•Management•Culture Change & Innovation•Crafting Policy•Legal•Becoming Current + Staying Current
Challenge: Identifying ROI
Challenge: Management
Challenge: Culture Change & Innovation
Impact of Social Media
•Citizen Centric•Crisis Communications & Crisis
Management •Transparency•Engagement •Governance •Political Arena
Top 5 Tactics for Government
1. Think Strategically2. Be Authentic3. Go where your audience is4. Don’t Be Afraid to Fail5. Don’t Just Push Information
Where are we now with social media?• In the “So What” Phase• Agencies using new mediums, struggle to
define what engagement actually means• Sharing and collaborating with resources• Is there such a thing as being too transparent?• Digital Divide• Broader acceptance that government does not
have all the answers, needs to collaborate across sectors for solutions.
• Impact of culture
4 Government Case Studies
•Marine Corps•State Department•New York City Public Library•NASA
Case Study: US Marine Corps
Case Study: State Department
NASA Video
More Examples!
•Tons of Examples Across Government•USGS •IRS
GovLoop Story Quick history and overview of GovLoop – Knowledge network for government
GovLoop’s PurposeIndicate a Problem – Millions of government employees working on similar issues without an outlet to communicate. Without communicating with one another a gap in knowledge was created.
Provide a Solution GovLoop creates a knowledge network to connect, engage and train government employees.
Government Challenges: Bridging the Gap•Budget Cuts - government employees are
faced with doing more with less.
•Retiring workforce – the number of retiring government workers is at an all time high.
•Collaboration – increase need for knowledge transfer within and across agencies.
CO
MM
UN
ITY
4 Pillars of GovLoop
SE
RV
ICE
TR
AIN
ING
EV
EN
TS
• Insights• Rock Your Resume• Mentors•Directory • Webinars
• Chats• Mentors
• Next Gen• GovUps• Roundtable Discussions
• Federal• State• Local• Industry
Community: Member Overview
50.37 %
13.14 %
14.83%
9.18%
12.48% Federal Government
State Government
Local Government
Industry/Gov’t Contractors
Other (i.e. non-profit, academia & International Gov’t)
Average Age: 43
Top 10 Agencies on GovLoop1. Dept. of Defense2. Dept. of Health & Human
Services3. Dept. of Agriculture4. Dept. of Veterans Affairs5. Dept. of Homeland Security6. General Services Admin.7. Dept. of Commerce8. Environmental Protection
Agency9. Dept. of Transportation10. Dept. of Labor
Top 3 Purchase Areas:Technology (HW, SW, Services)HR/Training SolutionsConsulting Services
