Social Media Professionals - Tweet Us Right!
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Vickie was asked to be on a Social Media Panel Discussion at Columbia University this past Friday. With a corporate career spanning a wide variety of media outlets that include publishing, print, radio and the web, Smith brings an understanding of how to use media to meet unique audience needs. This presentation is what she used as a guide for a very inquisitive, socially savvy audience! If you have any questions as you go through these slides, don't hesitate to shoot an e-mail to Vickie and check our her blog at http://saywowmarketing.com
Transcript of Social Media Professionals - Tweet Us Right!
Social Media Professionals
Tweet Us Right!
Vickie Smith-Siculiano, PMP Say WOW Marketing
From Vickie’s Columbia University Panel Presentation at:New Jobs on the Rise: Social Media Professionals
Friday, June 11, 2010
Social Media Knowledge Base• Marketing/PR – Research, Communication• Plan Projects• Technology – User Generated Content,
Dashboard• Ever-evolving Social Media Platforms
Vickie Smith-Siculiano, PMPSay WOW Marketing
Social Media Professional Approach
• Execution– Inputs– Outputs
Vickie Smith-Siculiano, PMPSay WOW Marketing
Social Media Professional Approach
• Monitor and Control– Risk Management - Brand protection– Social Media Policy – Escalating
questions/complaints
Vickie Smith-Siculiano, PMPSay WOW Marketing
Social Media Professional Approach
• Reporting – Analytics (metrics)– Communications – Don’t puke data
Vickie Smith-Siculiano, PMPSay WOW Marketing
Any questions?
Vickie Smith-Siculiano, [email protected]
@Vickie_SmithFacebook.com/SayWOW
http://SayWowMarketing.com
Vickie Smith-Siculiano, PMPSay WOW Marketing
