Social media: proceed with caution
-
Upload
shelley-keith -
Category
Business
-
view
115 -
download
0
description
Transcript of Social media: proceed with caution
![Page 1: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/1.jpg)
Social Mediaproceed with caution
![Page 2: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/2.jpg)
Topics
• Social media for business• You on the social networks
![Page 3: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/3.jpg)
SAU
• Twitter• Facebook• WeAreSAU• LinkedIn
![Page 4: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/4.jpg)
Growth
![Page 5: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/5.jpg)
Twitter• 140 characters answering “What are you doing?”
![Page 6: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/6.jpg)
@BPGlobalPR
![Page 7: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/7.jpg)
Silent Bob Strikes Back• Asked to deplane because of
his size• Used social media to respond
to the incident• Huge media coverage and
blogger community activity• Awkward PR situation for
Southwest
![Page 8: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/8.jpg)
@TwitChange
• Charity celebrity auction• Raised over $500k for Haiti in about 2
weeks
Alicia Keys, Adrian Grenier, Ricky Martin, Stephen Fry, Tony Hawk, Ryan Seacrest, Sophia Bush, Rosario Dawson, Peter Wentz, Jeremy Piven, Jessica Alba, Joel Madden, the Jonas Brothers, Julie Benz, Kim Kardashian, Khloe Kardashian, LeAnn Rimes, Michael Chiklis, Mario Lopez, Paula Abdul, Nicole Richie, Holly Robinson-Peete, Melanie C, Olivia Wilde, George Lopez, Demi Lovato, Blair Underwood, Bret Michaels, Ashlee Simpson, Alyssa Milano
![Page 9: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/9.jpg)
Transparency
![Page 10: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/10.jpg)
Your character is your own, your reputation is defined by others, your actions keep them in synch.
- @MargaretMeloni
![Page 11: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/11.jpg)
Be Smart
• People see everything you post
• Spelling and grammar actually matter
• Facebook is forever• Be positive• Start PD now
![Page 12: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/12.jpg)
Going to Work
• 70% of U.S. HR professionals have rejected a candidate based on online reputation info.
• 86% say positive online reputation influences the candidates application
![Page 13: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/13.jpg)
Lessons:
• Social media is an amazing PR tool when used appropriately.
• Not using social media means the conversation is going on without you.
• Your personal social media use serves as your face to the world.
![Page 14: Social media: proceed with caution](https://reader033.fdocuments.us/reader033/viewer/2022061223/54c6557a4a7959e8238b45e5/html5/thumbnails/14.jpg)
Don’t be a FAIL