Social Media PrimerFashion Institute of Technology

Learning outcomes• Introduction to platforms• What is social media• How to optimize your profile.• How to feed the content monster.• How to integrate social media and blogging.!!!!

Introduction to social !media platforms.

Social Media Platforms

Social Media at FITTomorrows Presentation

Social Media Platforms

Social Media is content

What can you do for others.

Publishing

How to optimize your profile• Avatar• Cover• Stick with one picture• Craft a mantra

• Go asymmetrical • Face the light • Think big

Avatar

CoverStick with one picture

What is your goal?• Thought leader • Display your work • Display work that interests you • Critic • Fan site

Craft a tagline/mantra

• Focused • One line • Same one on all platforms

My tagline:

Patron of Creativity

How to feed the content monster

Most social media is a feed

Content disappears quickly!

Original !Content

WritingPhotosVideosMusic

CollectorInfographics

PaintingsArt

Curated !Content

Medium

Tumblr

Add share-worth stories to your Tumblr Blog

Press releases from universities

Futurity

Futurity

Google Scholar

Serious academic treatment of topics

Google Scholar

What is an RSS feed?

https://youtu.be/Yn1QXC0Yevc

buffer Social media management

buffer

buffer

buffer

How to integrate social media and blogging

!HUB

Shared Content

!HUB

Original Content

!HUB

Curated Content

!HUB

Original Content

bitlyURL shortening

What is a hashtag?Hashtags tell people the post is relevant to a shared topic

Medium

Facebook Profile vs. Page

Profile Page

Personal Professional

Learning outcomes• Introduction to platforms• What is social media• How to optimize your profile.• How to feed the content monster.• How to integrate social media and blogging.!!!!

Useful Links• https://medium.com/

• https://buffer.com

• https://twitter.com/

• https://www.tumblr.com/

• https://twitter.com/FuturityNews

• https://scholar.google.com/