Social Media Presentation (Kl 22072010)V2
29
Peter Borup Jakobsen APAC Collaboration Architecture Marketing 22 July, 2010 Email: [email protected] Twitter: @arise2010 LinkedIn: http://sg.linkedin.com/in/dkpbj
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These are the slides I presented at the recent Social Media Conference in Kuala Lumpur on 21 - 22 July at the Sheraton
Transcript of Social Media Presentation (Kl 22072010)V2
Peter Borup Jakobsen APAC Collaboration Architecture Marketing 22 July, 2010
Email: [email protected] Twitter: @arise2010 LinkedIn: http://sg.linkedin.com/in/dkpbj
DID YOU KNOW?
The Internet is roughly 2X The influence of Television
The Internet is roughly 10X The influence of Print Media
DID YOU KNOW?
This week Facebook will
register its 500Mio user…
China is the worlds largest online
community… 330Mio
28% In 2010
1% of population in 2000
DID YOU KNOW?
25% of Search results for the World’s top 20 brands are links to User-generated content
DID YOU KNOW
73% of Australian Users have looked at other’s profile on Social Networks
2nd most active country on social networks is Australia
99% growth in LinkedIn unique audience numbers in Australia the last 12 months
Social Graph
Most Asia Pacific Social Media User likely to share positive feedback
Chinese Social Media Users most likely to post Negative Feedback
Social Graph
Government and Companies rate high in trust
Peer recommendations rank highly
Video Changes Everything…
The #2 Largest Search Engine in the
World Is YouTube
Video Communications Traffic Will Increase
Tenfold from 2008–2013
In 2013, 90% of Traffic on Networks
will be Video
By 2013, the Equivalent of 10 Billion DVD’s will Cross Networks
Every Month
Case Study #1
Cisco Collaboration Launch Leverage Video Sharing Portals in China to drive awareness and stretch
budget
• Sina,Tudou, Youku video sites
• 530,000+ Unique views
Case Study #2 Cisco Vision Campaign
create awareness and establish Cisco as a strong
player in the video market in Australia & New Zealand
• Work with two childrens hospitals on Santa via Video
• Connect Families for Christmas dinner via TelePresence
Source: New Zealand Herald
Key Market Trends Driven by Video and Collaboration
Social Networking At Work Not just something that is done in the consumer world…
Mobility We’ve only seen the beginning…
Implications For The Future Of Work
Where we work When we work What tools we use Who We Work With How we work
Virtualization Social Networking
@ Work
Video Everywhere
Mobility Software as a Service
Collaboration Technology Transformation
Key Imperatives for Business
Boundaryless Organization
Competitive Differentiation
Customer Intimacy
Employee Productivity
Cost Reduction
Video
Collaboration is
Enterprise 1.0 Enterprise 2.0
Technology
Culture
Process
Document & Text Centric
Collaboration is Independent of
the process
Standalone Web 2.0
Collaboration is an explicit activity
Social, Integrated, Personalized
Collaboration is embedded into
business processes
1.0 1.5 2.0
Consumers Contributors Collaborators
Content/Documents Communication
Business Process Social
Cisco QUAD Next Gen Collaboration
Seizing The Opportunity
Social Media Demands your attention
Its all about a Cultural change
Offers true opportunities for businesses
Collaboration is key
