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Junhan, BAE (A42891138)

*Social Media

Marketing Strategy

for Wal-Mart

** The Largest retail company in the

world

* Operates retail stores in various

formats across the world

* Formats in the U.S.: Discount Stores,

supercenters, neighborhood markets,

marketside, and Sam’s Clubs

* EDLP: Wide assortment of

merchandise at everyday low prices

* Markets its products via various e-

commerce websites including

walmart.com and samsclub.com

** Challenges

* Two million employees increase exposure to

increasing wages and high healthcare costs

* Outperformance of the retail sectors in emerging

markets

* Growth in Internet retailing to serve larger market

* Goals

* Serve 1 billion customers a week in 20 years’ time.

* Make people save money to help them live better.

* The chain of stores will add 500,000 jobs in the

next five years.

*

* Original Theme:

* Everyday Low Prices !

* Possible Additional Theme:

* Anytime and Anywhere With You

We can offer information and

communicate with customer directly

anytime and anywhere, making positive

relationship, through many types of new

media

Marketing through new media

enables the theme to work

*

*Objectives

* Increase in reach consumers by the new media

*Target market

*Younger and International people

* Younger people are more familiar with new media

(Tech. Savvy)

* Through new media, we can communicate with

international people and markets

*

*YouTube Promoted Video

*Making a video clip ads and uploading them in

YouTube Promoted video

*Advantages

*Low cost (comparing to Mass Media)

*Effective reach our target market at once

*All year round

*

*Blog

*Provide many promotions & products information

*Communicate with customers actively

*Upload the pictures

*Attract to more younger people sharing their

voices

*Words-of-Mouth (WOM) effect

*

*Google ads with Search Engine

Optimization

*Finding and setting good keywords related

accurately with Wal-Mart

*Getting more important to search in

Google

*Without Wal-Mart word, appearing Wal-

Mart Web sites just typing good and

relevant keywords

*

*Blogger outreach

*Check Blog

*Google Analytics

*Gain Google ads’ results

*Trackur

* monitor reputation online

*Monitter

*Track tweets with keywords

*

* Blog* Possibly estimated $50 ~ $2,000

* Free website to make blogs

* Pay for good-looking (design)

* Google ads* Google Adwards ($ depends on CPC)

* No minimum spending requirement

* Pay only for results – CPC

* YouTube Promoted video* Depending on click number

* You only pay when people click to see your video

*1921 Sam

Walton opened the 1st

Wal-Mart

store in Rogers, Arkansa

s

1967 Sam

opened 24 Wal-Mart

stores in

Arkansas

1969 Wal-Mart was

incorporated

as Wal-Mart

Stores Inc.

1979 Wal-Mart

became the first

company with sale of over $1 billion a year

1983 The first

Sam’s Club

opened in

Midwest City,

Oklahoma

1987 Wal-Mart sales

reached $15.9 billion with

200,000 employe

es

1988 The first

Supercenter

opened in Washingt

on, Missouri

1992 Sam Walton

received the Medal of Freedom,

the highest civilian

honor by the U.S.

Apr. 1992 Sam

Walton passed away

Today-world’s largest

company by

revenue and

capital