Social Media Presentation Handout
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Transcript of Social Media Presentation Handout
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
1. SET GOAL:Knowledge Action
Your agenda Their agenda
HOW?
2. DETERMINE TIME LINE:First draft
Revised
Finalize
Send/Publish Date
3. BRAINSTORM KEY WORDS (web content only):
4. ASSESS AUDIENCE:Will these factors impact effective delivery of your message? If so, how?
Communication style:
1 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
Interests
Income
Gender
Education Level
Commun-ication Style
Life Style
Age
Location
Relatio-nship
D I S C
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Strong-Willed
Competitive
Demanding
Independent
Direct
Self-Centered
Decisive
Tough
Impatient
Sociable
Talkative
Open
Enthusiastic
Energetic
Persuasive
Spontaneous
Emotional
Impulsive
Steady
Laid Back
Modest
Trustworthy
Family Oriented
Sincere
Patient
Careful
Calm
Precise
Exact
Analytical
Systematic
Follows Rules
Quiet
Careful
Formal
Disciplined
Style writing tips
Brief and to the point
Results oriented
Focus on the future
Get to business
Positive and conversational
Quirky and friendly
Ask for feedback
Get personal
Be excited!
Take your time
Do what you say you’ll do – builds trust
Remember the little things
Human interest
Go into details
Keep it formal
Explain why
Reflect on the past (working results)
5. MAKE AN OUTLINE (What basic content do you want to cover?):
6. GET IT ALL OUT (free flow, don’t worry about the content or grammar):
2 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
7. REVISE FOR STYLE:
1.
2.
3.
Is it written properly for your medium?
Twitter: Max 140 characters, goal 124
Facebook: Max 63,206 characters, goal 100-119
Blog: Max unlimited, goal 205-500
Email Newsletter: Select your style, magazine, hybrid or single topic and follow suit
Is it written inverted pyramid style?
Does the intro grab the reader’s attention? Do you get the most important information first?
Is it properly formatted for easy skimming?
Consider composing in Word to easily recognize spelling and grammar errors Keep paragraphs short, 3 -5 sentences Break up every few paragraphs with a sub heading to help viewers skim for content Create visual hierarchy with text sizing and colors Bold key information
Break apart information into bulleted lists
Place captions with graphics to emphasize key elements
Use meaningful original graphics instead of clip art or stock photos whenever possible
Remove content that isn’t needed
Does your piece match the tonality of your company style?
Conservative Distinct
3 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
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WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Clinical
Traditional
Professional
Resonate
Powerful
Brave
Courageous
Heavy
Steady
Agreeable
Fair
Friendly
Pleasant
Helpful
Tender
Kind
Quaint
Innocent
Warm
Calm
Easy going
Gentle
Laid back
Neutral
Lively
Light
Charming
Curious
Thoughtful
Cheerful
Witty
Comfortable
Open
Encouraging
Energetic
Enthusiastic
Trendy
Youthful
Clever
Alive
Outrageous
Bold
Unusual
Wild
Funny
Different
Noisy
Edgy
4 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
8. WRITE A WINNING TITLE: Short and sweet is best, keep it 50 characters or less Pack a punch, make it interesting, the subject is the first thing viewers see and maybe the only thing if
it’s not intriguing Capitalize Letters of Each Word for Easy Recognition Consider starting emails with the business name so they know who the email is coming from AVOID: help, percent off and reminder, special, ALL CAPS, !!!!!!!, free Create urgency and the must read feeling
9. TEST YOUR CALL TO ACTION Close your eyes and open them, what do you see first? Think of your text as blocks
Put yourself in the shoes of a viewer, be objective
Do you know where to click instinctively?
Did you ask your viewers to take action? Is it front and center?
Don’t forget your contact information
10. FINAL EDIT: Plug in additional keywords (web content only) SPELL CHECK!!!
Read it out loud
Skim it backwards
Send to the proofing authorities in your process
Grammar
o Look for consistent punctuation and capitalization of bulleted lists
o Check for correct comma, semicolon and colon usage
Comma (,) Semicolon (;) Colon (:)
Separates a list of items Separates phrases Separate clauses, connected by
a conjunction such as 'but' Introduce a direct quote
Separates two independent clauses (one or both of the clauses are short and ideas expressed are usually similar
To separate groups of words that
Provides additional details and explanation
To introduce a direct quote (a comma can also be used
5 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
Separate appositives (noun, or noun phrase), or non-defining clauses
are themselves separated by commas
Semicolons are very effective when used appropriately
Example Free Flow Exercise
Our experience in Joplin.
Our taskforce was deployed to Joplin, MO to search for missing persons. We were assigned to search the Home Depot area. We piled in the car and drove toward the corner of Main and 20th Street. We drove in circles around the fallen 19th Street sign a few times in search of 20th Street, looking for Home Depot but didn’t see the store anywhere in sight. Finally we consulted our GPS navigation system and searched for the Home Depot. Turns out we were on the corner of Main and 20th Street all along! The street sign from 19th Street had been torn out of the ground by the tornado and thrown a full city block to the corner of Main and 20th were it lay impaled in the ground. All that was left of Home Depot was a bunch of shelves sticking out of a bunch of concrete that looked like a parking lot.
The people of Joplin would greatly appreciate all supplies and donations you can provide. Much needed items are water, bandages, blankets and canned food. Please contact Nancy with the Red Cross at [email protected] to coordinate supply pick up.
What will you write about?
6 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201
WRITING FOR THE WEB: PERFECTING YOUR PROCESS
7 | P a g e www.MayeCreate .com | (573) 447-1836 | 307 Locust | Co lumbia , MO 65201