Social Media Presentation for Sysco Foods 6.18
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Social Media for Restaurants: Get Found, Create Loyalty, and Turn Customers into Your Salesforce
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Transcript of Social Media Presentation for Sysco Foods 6.18
Social Media for Restaurants:Get Found, Create Loyalty, and
Turn Customers into Your Salesforce
Social Media Revolution
It’s not going away.
You have every right to be frustrated...
Why Digital Marketing?
• Acquire new customers
•Outrank and outperform the competition
• Stay ‘top of mind’
•Get our fans selling for us
Don’t scare people away.
Step #1
Do you have as strong a presence online as you do in your restaurant?
5 Website Pitfalls
•Color Pollution
• All images, no content
•Critical info not above the fold
•No Opt-in Box
•Not mobile responsive
What’s your critical info?
ABCE
•Failure = When a prospect visits your Website and leaves without giving you their information.
Email is not dead.
• Big myth
• How many of you have checked email today?
• Stay on their radar
• Pack your emails full of value
• ABCE
•Mobile Responsive
•DudaMobile.com
Step 2: Get Found
• Keywords
• Title tag
• Link Building
Keywords
•Words customers use when searching on Google
•Use those same words in everything you publish online
• Size matters.
• Be Bold.
•Use often, but don’t overdo it.
What are Your Keywords?
Title Tag
•Most important phrase you’ll create on the web
•Helps determine where you rank on Google
• It’s how people decide what to click on when searching
Don’t get ...
Corey’s Oasis | Fresh Seafood | Key West,FL
Backlinks
•Currency of the Internet
• Links to your site (not the other way around)
•O.A.R
•One-way
• Authoritative
•Relevant
Step #3: Google+ Local
Business•Critical piece of search engine real estate
•Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions on restaurants based on reviews
Protect yourself from the bad apples.
Some are Just Rotten
Positive Reviews
•Wait staff
•On receipt
• eMail Blast to customers
• Social Media
Policy on responding to reviews.
Establish a presence on the largest social media sites
Step #4
Secrets to Success
• Focus.
• Involve your staff.
•Measure.
•Have fun.
•Create a fun community
•Allow for conversation (both positive and negative)
•Stay ‘top of mind’
•Let your fans sells for you
Facebook estimates that only 16% of your fans will see every post
from your fan page
Promoted Posts
•"Your promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post."
Numbers Matter
How to Build Your Numbers
• eMail Blasts
• Promote page in restaurant
•Website!
•Run a contest
What should you post?
Posting to Social Media
• Ask the Chef
• Specials
• Local, local, local
• Seasonal options
• Play. Have fun. Try stuff.
•Make it about THEM
Use Pictures
What if people post negative comments?
•Real-time communication
• Share daily specials
•Have some fun during quiet time (ex: pastry shop)
Instagram/Pinterest
• Participate
• Encourage customers to post photos and share to Facebook
• Share some of the best photos in your restaurant?
Step #5: Turn Your Customers into
Your Salesforce.
Goal: Get people talking
Power of peer-to-peer marketing
•At Longman & Eagle - one of the best meals I’ve ever had...period.
•Publishes to Facebook - 750 friends
•Syndicates to Twitter - 500 followers
•Bonus Foursquare- 500 followers
•Total local reach - almost 1,750 local peers
•your cost? $0
14% of people trust ads. Over 80% trust peer
recommendations.
But You Have to Ask
How can we get people posting or checking-in while
at our restaurant?
Corey’s Oasis!
• Attractive, easy-to-use Website
• Easy to find on all search engines
• Strong presence on sites like Google+, Yelp, etc.
• Focus on Facebook, Twitter, and Instagram
Exercise: One takeaway from
today • Yellow - One thing I learned...
• Pink - I’m going to focus on...
• Blue - We’re going to start posting more _____ on Facebook.
• Red - Once I do _____, I’m taking a well deserved day off.
In Summary: Fish where the Fish Are
Don’t get bent out of shape over Social Media
Don’t over promote. It’s not a billboard!
Keep it simple.
We Teach You to Fish
Or fish for you
Reinforcement!
• Social Media Event Audio CD
• From only a few months ago
• Everything we covered today
• $39.99
• Bestselling Book (Audio Version)
• SEO, Blogging, Articles, Title/Description Tags, Keywords, and more!
• Bonus Twitter chapter
• $39.99
Special Offer: Both for $49.99
Thank you!
•www.ebootcamp.com
•855-eboot-now
•Fill out your follow up forms!
•Questions!
