Social Media Presentation for Cox Media
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8 Reasons You’re Entering Social Media Overload!!!
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Social Media Overload by Corey Perlman
Transcript of Social Media Presentation for Cox Media
8 Reasons You’re Entering Social Media Overload!!!
If you’re not generating results with
social media, it’s just a
hobby.
#1 You’re not Fishing Where the Fish Are
FOCUS on the areas that can generate results.
#2 You’re Not Searchable
Are you a Google Ghost Town?
Pay where you don’t show up.
Google+ Local Business
• Important piece of search engine real estate
•Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions based on reviews
#3 You’re not Proactively Asking for Reviews
Some are Just Rotten
Positive Reviews
• Put on delivery slip or invoice
• Ask at final installation
• eMail Blast to customers
• Social Media
4 Website Pitfalls
•Color Pollution
• All images, no content
•Critical info not above the fold
•No Opt-in box
What’s wrong with this picture?
ABCE
•Failure = When a prospect visits your Website and leaves without giving you their information.
#5 You’re Letting Your Profiles Die on the Vine
Nothing kills credibility faster
than an untouched profile.
How to Build Your Numbers
• eMail Blasts
• Promote page via Facebook advertising
•Website!
• eMail Signature
•Run contests
#6: Your Missing Opportunities to Build Rapport
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
• Highly under-utilized
• Deeper relationship with your clients
• Recognize Birthdays
• Celebrate Milestones
• Support during tough times
• Stay top-of-mind with prospects
Personal pages: Connect w/ Customers
Text
#7: You’re not Empowering Your Greatest Salesforce
The power of LinkedIn is not your network, it’s your network’s network.
Get Introduced to Decision Makers
#8 Not Staying ‘Top of Mind’ with Clients and
Prospects
What should you
post?
In Summary: Fish where the Fish Are
Don’t get bent out of shape over Social Media
Don’t over promote. It’s not a billboard!
