July 2011By: Jason Bhatti

July 2011By: Jason Bhatti

Social Media Web 2.0

What is Social Media?

• The digital representation of Oneself online called your “Social Graph” that is used to interact and share ideas.

Friend Communities: Facebook, Myspace, etc.Professional Community: LinkedinMicroblogging: TwitterBlogging: Blogger, Wordpress, Zemanta Location Based: Foursqaure, Sticky BitsSocial Aggregator: Tweetdeck, TapTank

Facebook Facebook is usually the most

personal of all three but being professional by taking down some of those not so professional photos will go a long way.

Actively comment and re-post activity happening on the your pages and things your doing.

Post all other pages to your Facebook profile links ie Linkedin, Twitter, Foursquare etc. this ensures good visibility and ties them together.

Someone you know may find your post relevant to projects happening in their own companies and are likely to recommend you.

Be real and sincere because most people can spot a fake so stay cool and collect in your own personal life.

Foursquare• Foursquare is primarily for

letting your friends know where you are and figuring out where they are. Secondarily, it's for collecting points, prize "badges," and eventually, coupons for going about your everyday business.

• And it's becoming popular. Foursquare now has almost 275,000 users in less than a year.

Twitter• http://www.slideshare.net/Fli

ghtpath/good-tweet-vs-bad-tweet-a-guide-to-being-not-boring-on-twitter

• Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.

TweetDeck Download and start using

Tweet Deck! Tweet Deck is not just for

Twitter you can use it for all you social networks like, Facebook, Linkedin, and Tweeted #Tags

This makes seeing your friends updates more concise and easier to manage.

Posting to ALL these networks is very easy too!

Blogger• Please visit and comment on

my blog experience presenting this Social Media Deck bhattibytes.blogspot.com/2011/07/monday-night-computer-skills-volunteer.html

• A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.

• Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

Linkedin

• Your professional community online the jobs you have and your work history.

• Displays your competencies in specific fields.

• Helps connect you with like minded individuals.

Profile Personalize your URL Add a Professional looking Photo – people like to see that you’re an

actual real person that is a true professional. Keep your profile up to date (Work History, Summary, Status) Add your Twitter Feed Add Websites Add Interests Add Specialties

• Increase your SEO add buzz words so when people looking for specialties ie (Social Media, Agency) they can find you.

Groups Add ALL relevant groups ie Business Development, Web 2.0

etc. your allowed 50 so join 50 because you can always leave one group to join another and you can hide that you are part of that group on your profile

Pay close attention to the group activity Regularly monitor the Jobs sections especially in the groups

having to do with Social Media & Site redesigns people usually post jobs they need

Join Group that have the most members as they extend your reach (Social Graph)

Leave comments on discussions wherever possible because people like being helped and are likely to return the favor when it arises

Connections If you don’t have a paid account, store information on how you

know certain people on a spreadsheet. Use Connections - referrals can be incredibly powerful when your

trying to make an introduction to a new company/opportunity. Keep Them Private – Having your connections private shows that

your respect their privacy and new connections are more likely to connect knowing their information is also kept confidential.

Connect with EVERYONE you can like people you meet, execs from companies you worked with in the past, your high school friends, EVERYONE because you never know who knows who.

Connect with “TOP Linkedin” users they have the most connections so you get the benefit of getting a 2nd or 3rd connection with someone really important you may need.

Recommendations Ask for recommendations – serve the purpose of

building Trust and Credibility Give Recommendations to people you trust. Recommendations also provide more about the kinds of

Jobs or clients that trust in your work. The trusted connections that recommend you can also

become great coaches when your looking for similar opportunities.

Twitter Connect When you post updates to Twitter they will show up in

your status on Linkedin. Depending how you use Twitter you may want to link it

to Linkedin if you do follow these guidelines. Be professional knowing that other professionals are

looking at your updates. This provides some visibility of what your working on

and/or what you Tweet about actively. This shows you are responsible for your professional career.

Suggestions to Get Started

Must Read Books to get started

understanding the world of Social Media and

using it to your advantage.

• Crush It – Gary Vaynerchuck• Socialnomics – Erik Qualman

THE END

Questions? Comments?