taking social media

to the next levelDemetrio MaguigadNew Media Manager, Community Media Workshopdemetrio@newstips.org@dmaguigad or @npcommunicatorwww.communitymediaworkshop.org

Connecting the Community with Media, the Workshop promotes news that matters!

who’s in the room

social media, tools & tactics

It’s kind of like…

creating a plan of action

developing a social media

policy & plan

online communications strategy

social media plan

elements of a social media plan…audience

measurable goals

analysis of media landscape

desired outcomes – what is to be changed?

messaging and framing

defined content & conversations

tactics

resources needed

Goals, Audience, Messages, Tools,

Outcomes

GoalsInform

educatepersuade

appeal to emotions

Audienceimpact audience

influencersgate keepersopposition

Messageconsistent

flexibletimelydirect

Outcomesproblem

internal & external changesposition

authority

Tools

social media policy

a social media policy defines and sets guidelines for…who is communicating online

what is to be communicated

how and where organizational messages are communicated

what is NOT to be communicated

demonstrating and strengthening the organizational voice,it’s values and over all brand

Preventing communications crisis or procedures for handling crisis

much more…

social media policy case studies

social media policy worksheet exercise

10 min break

and we are back

tactics = tools + time

how do you fix a broken sink?

Blogs, Facebook, Twitter, Dashboards,

Youtube & Other Tactics

Blogsgoals

contentstyle & voice

build authority

What you should be doing with your Blog

1. Read other blogs and link2. Respond to other blogs or comment3. Create conversations based on four basic

goals

4. Be inclusive5. Share your posts across platforms

6. Be timely and always appropriately tag and categorize your stories

Facebookadministrationprivacy settings

community platformpush & pull

What you should be doing on Facebook

1. Allow more then one administrator

2. Open the space to your fans3. Create unique experiences for your fans

4. Use Facebook Ads & other tools5. Introduce and provide context to content

you share

6. Communicate visually

TwitterListen & monitor

Tweet speaks to allFollow & share

Immediate & wide

What you should be doing on Twitter

1. Create a personable avatar and profile

2. Use hashtags but make them short

3. Search, Listen & Follow4. Retweet relevant tweets to your followers

5. Always reply to tweets directed to you

6. Create lists

DashboardsManage social accounts

Streamline your communications

What you should be doing on Dashboards

1. Import Facebook profile and pages, Twitter, Linkedin and other social profiles

2. Launch statuses across platforms

3. Search and save streams4. Coordinate with other staff

5. Manage your time

Other ToolsYoutubeE-MailPrint

QR CodesOther

listeningand monitoring

participatingin conversations

generating buzz

creating andsharing multimedia content

nurturinga community

tools

time

push + pull = control

10 min break

and we are back

Other Tactics

Listen & MonitoringUnderstanding your audience

Identifying new and emerging audiences

Understand trendsKeeping informed and educated

Influencing & AuthorityQuality & quantity of conversations

Consistency of conversationsNurturing relationships

Generating BuzzCampaign specific

Getting supporters involvedSpeak to your audiences but target their

friendsBe visible and lead people to a destination

Nurturing a CommunitySustaining buzz

Finding a platform and opening communications

Listen, respond and engage with the community

Allow members to take leadership and initiative

social media game!

Rules1. Each group will receive one set of social media cards that have a specific credit.2. Each group will then be given an Objective Card. Your goals is to choose the most appropriate tools to achieve your objectives but you can not exceed a total of 10 credits.3. You will then be given a Situation Card which will allow you more credits to use or will take away from your total credits.4. You will need to strategize accordingly and then present your strategy to the group.

Q + A

taking social media

to the next levelDemetrio MaguigadNew Media Manager, Community Media Workshopdemetrio@newstips.org@dmaguigad or @npcommunicatorwww.communitymediaworkshop.org