Social Media Pres Alverno 03-16-09
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Transcript of Social Media Pres Alverno 03-16-09
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WEB 2.0/SOCIAL
NETWORKINGThe Revolutionary New
Way To Promote YourselfAnd Your Business
Alverno College | March 16, 2009
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Steve GlynnSpreenkler, LLC
Katie FeltenMKE Live
Welcome!
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What is social media?
Stats on use.
How are businesses using it?
How do you get started?
Questions.
BONUS: How are job-seekers using it?
Discussion
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The basic ideas of social media are listening,
conversation and stakeholders creatingtheir own experience with your organization.
- Beth Kanter, trainer, blogger and consultant
What is social media?
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Download: www.ovrdrv.com/social-media-map
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Blogging/Micro-BloggingTwitter | Wordpress | Typepad
Content SharingYouTube | Flickr | Wikis | Mobile
NetworkingLinkedIn | Facebook | Myspace | Sohobiztube
Community BuildingMeetup | Ning | Enterprise Solutions
What is social media?
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65.6 61%
67.9 52%
10.9 68%
77.9 million 54%
24.3 54%
Stats on use.
Monthly USVisitors
$60k+ HHIncome
4.1 51%
stats from www.quantcast.com
http://www.quantcast.com/http://www.quantcast.com/ -
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620,359 2,379,102
217,811 833,161
4,603 112,474
28,419 114,559
no profile 7,148
How are businesses using it?
stats from http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ -
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How are businesses using it?
Car manufacturers use social media to connectwith customers, address misconceptions andget people to try their products.
Provides insight, updates, cool news and exchanginginformation and photos with car enthusiasts.
Its part of a larger social media strategy to humanize theFord brand and put consumers in touch with Ford employees.
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1. Foster and grow relationships
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Customer loyalty, exclusive promo/events
7. Interact directly with customers
How are businesses using it?
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Take technology out of it.
Define your audience.
Define your message.
Research social sites: listen/learn.
Determine which social sites fit.
Experiment, learn, repeat.
How do you get started?
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Step 1: Create Website
Step 2: Create Blog
Step 3: Create Critical Profiles
Step 4: Create Profiles On As Many Other SocialSites as Possible
Step 5: Use Social Media to Get to Face-To-Face
How do you get started?
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Create event on Meetup.com Add details and links to Facebook Announce details/links on Twitter
Messages sent to social web community.
Social web community
redistributes messages.
How do you get started?
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What can you expect?
micro-blogging
sharing content
networking
community building
blogging FREQUENCY
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Quickly Generate and Qualify New Sales Leads
Increase Awareness or Website/Blog Trafc
Gather Customer/Competitor/Market Insight
Get Businesses Engaged In Your Brand
Demonstrate Leadership In New Technologies
Why should you get started?
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The_Real_Shaq
Whos On Twitter?
William Shatner
MC Hammer
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PRNewswire
Whos On Twitter?
RickSanchezCNN
Zappos
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Daily SocialCommunityActivity
How Do You ManageSocial Media?
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BlogReporting
Wordpress Dashboard
How Do You ManageSocial Media?
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Thank You!
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Questions?
Next Week 3/23 Workshopin TL 110 - Computer Lab.