Social media portfolio
-
date post
14-Sep-2014 -
Category
Technology
-
view
1.366 -
download
0
description
Transcript of Social media portfolio
Social Media & SEOPortfolio
Majestic Social Mediawww.majesticsocialmedia.com
Majestic Social Media
Majestic Social Media
CONTENT REACH ENGAGE MONITOR
© Majestic Social Media – Full Service Social Media & SEO
WE BELIEVE THAT A SOCIAL
MEDIA & SEO STRATEGY WILL
HELP YOU TO ACHIEVE YOUR
GOALS and drive more people
to your website and increase
your sales!
Viral Marketing!
Spicy Ginger Ambrosia is a blend of raw California wildflower Honey,
bee pollen, certified organic powdered cinnamon and powdered
ginger.
Content!
Content
Social Media Statistics
What we do!
Clients and Examples
© Majestic Social Media – Full Service Social Media & SEO
The Rise of Social Media
74% of the world's Internet surfers visit SM (Nielsen, 2010)o YouTube, Wikipedia and Facebook are three of the top seven online
brands visited Time spent using SM rose 210% in 2009 (Nielsen, 2010)
o Average time per person increased 143%o Average time spent on Facebook and Twitter increased 200% and 368%
respectively Facebook alone catering to 500 million users
o 150 million access via mobile devices Twitter growing 579% in annual unique visitors (Nielsen, 2010)
SM marketing to grow 34% annually over the next 5 yearso US$3.1 billion by 2014 (Forrester Research, 2010)
© Majestic Social Media – Full Service Social Media & SEO
The New Age: “Social retailing”
“Shopping meets social networks” (Foresee Results, 2010)o 56% of shoppers who interact with social media websites have elected to
“friend” or “follow” or “subscribe” to a retailero More than 50% of online shoppers use Facebook, and of those online
shoppers who engage in social media, more than 80% use Facebook o 49% of respondents who “friend” or “follow” companies through social
media do so to learn about special deals and options o 45% of users do it to learn about productso 5% use social media primarily for customer support
However, 60% of retailers do not have a presence on a social networks… 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
© Majestic Social Media – Full Service Social Media & SEO
Social Media MarketingWhat We Do!
THREE CONVERSATIONS ONLINEConsumers are Searching, Surfing and Socializing
Search Surf
Social
© Majestic Social Media – Full Service Social Media & SEO
How do you reach consumers?
AdvertisementPaid Ads
Web PresenceOrganic Placement
You need both to ensure maximum reach!
© Majestic Social Media – Full Service Social Media & SEO
How do you reach consumers?
You need a web presence and many ways to be found!
More quality content Published in more places = More customers!
© Majestic Social Media – Full Service Social Media & SEO
How do you reach consumers?
Social Discovery!
Reputation!
Search Discovery!
© Majestic Social Media – Full Service Social Media & SEO
What is quality content?
© Majestic Social Media – Full Service Social Media & SEO
Social Media Analysis Website Analysis
Analysis
Strategic Planning
Goals Vision Mission
Operative Planning
TARGET MARKET! TARGET MARKET!
Online PRSocial Media Blog Marketing SEO + Bookmarking E-Commerce
Social Media Marketing
© Majestic Social Media – Full Service Social Media & SEO
Social Media MarketingCISS Formula
© Majestic Social Media – Full Service Social Media & SEO
Social Media Tactics
Social Media Applications
We utilize all of these!
© Majestic Social Media – Full Service Social Media & SEO
Overall Strategy
www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Share ContentPower Point Presentation or
Documents
www.reddit.com
www.free-press-release.com
www.prlog.com
www.articlesbase.com
and more
Business Directories
www.yelp.com
www.local.com
www.superpages.com
www.yellowpages.com
www.hotfrog.com
www.citysearch.com
www.insiderpages.com
And more directories
Publish PR Releases
© Majestic Social Media – Full Service Social Media & SEO
Blog Set up and Publishing
Viral Marketing Classified Ads
www.youtube.com
www.vimeo.com
www.ustream.tv
www.yahoo.com/videos
and more
Website Integration
Blog Integration
www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
www.global-free-classified-ads.com
www.craigslist.org
www.hoobly.com
www.backpage.com
And more
© Majestic Social Media – Full Service Social Media & SEO
SEO and Bookmarking
Social Media Marketing
We create and optimize websites and showcase all of
your offers!
-Interactive
- Special Offers
- Discounts
- Contests, etc.
Keyword Optimization
Bookmark Website
Create Backlinks
www.twitter.com
www.facebook.com
www.myspace.com
www.youtube.com
& more
Website Creation + Optimization
© Majestic Social Media – Full Service Social Media & SEO
CQ/s/darkTwitter and FacebookTactics
Twitter Tactics:
-We increase Nr. of Followers: We add twitter users by keywords & demographics! -Incentivizing: We recommend to offer Discounts for twitter followers – also offer discounts for twitter followers if they follow the facebook fanpage too. -We monitor, and post on a daily basis! We post about 30-40 tweets a day! -We engage your twitter followers with contests, incentives and more!
Examples:www.twitter.com/righteouslyrawwww.twitter.com/andrebergermdwww.twitter.com/majesticsm
Facebook Tactics:
-We Increase Number of Followers-We join facebook groups and post articles on group forums-Incentivizing: Offer Discounts for followers -We monitor, and post on a daily basis! -We add applications to the facebook fanpage! (contests, games)-We customize the Facebook Fanpage!
Example FanpageS
www.facebook.com/rejuvalifewww.facebook.com/thecellproject www.facebook.com/righteouslyrawwww.facebook.com/ragzdressware
CQ/s/darkContests, Trends & Ideas!
Facebook Treasure Hunt
Contest Suggestions!
This contest model involves posing questions to your fan page and providing clues or answers on your website. To participate, Facebook users must look for the answer on your website and then answer the question with a comment to your status update or note. This contest
model provides the additional benefit of driving traffic to your website.
© Majestic Social Media – Full Service Social Media & SEO
Tag Yourself
Contest Suggestions!
In this contest model, you upload a photo album of your products to your Fan page. Ask your Fans to tag their name to a product to win
that product. To maximize this contest model, upload 1 picture every few days to encourage Fans to keep returning to your page. As an
alternative, ask Fans to post a review or testimonial of your product in the photo comments.
© Majestic Social Media – Full Service Social Media & SEO
Social Scanning
Smartphones are the latest trend. What this means is that any smartphone owner can fire up a barcode scanning application,
scan a code and complete activities or gain access to information. You can utilize barcodes that either link to your
website, facebook page, twitter page, or any other url! Also with a barcode, you can introduce a contest or any kind of special
offer! We recommend to create barcodes that link to your facebook and/or twitter and print the code either on postcards,
banners, letters etc. Also, these barcodes can be used to conduct contests on your social media profiles!
© Majestic Social Media – Full Service Social Media & SEO
This would be a sample code!Scan it With your Smartphone!
© Majestic Social Media – Full Service Social Media & SEO
QR Codes – Social Scanning!
Location Marketing
Location services will grow in popularity as people get more comfortable checking in to a business. It's time to utilize sites, such as Foursquare, Facebook Places and Gowalla. These sites will help you better target prospects' likes and interests, pique
interest and influence purchase decisions by offering discounts, promotions or giveaways when they “check in” to your
business.
© Majestic Social Media – Full Service Social Media & SEO
© Majestic Social Media – Full Service Social Media & SEO
FACEBOOK PLACES!
Mobile Marketing
As the mobile arena grows, you should continue to move marketing campaigns to mobile phones. MessageBuzz and
Enowit offer free demo accounts that allow us to test a mobile-marketing campaign. You can start by incorporating a mobile
widget onto our site to help collect mobile numbers through an automated system and create campaigns specific to area codes
or regions.
© Majestic Social Media – Full Service Social Media & SEO
Presentation platforms
As teleseminars become overused, interactive web seminar platforms will step in. New presentation platforms such as
SlideRocket.com and Prezi.com are incorporating easy-to-build presentation tools with social media, live feeds and video. People
online want to see the presenter, not just listen over a bridge line.
© Majestic Social Media – Full Service Social Media & SEO
Viral Marketing
We recommend to use videos and pictures slideshows to promote your website and to add to your social media profiles!
http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
Sample Video
http://video214.com/play/ZKU2DO5UNNbKvkOwFpWaBg/s/dark
http://video214.com/play/pAKJdUnenTWFcqUZ9J1rYg/s/dark
220 Cateringwww.220catering.com
http://video214.com/play/IHt9DyBPD1iUM0iRvNmi1A/s/dark
SSISSenior Security Insurance Services
www.ssis.ws
http://video214.com/play/7RVHXodnihV1OgoAvF9Pdg/s/dark
Social Media Platforms
www.twitter.comwww.facebook.comwww.Merchantcircle.comwww.myspace.com www.Linkedin.comwww.Meetup.com www.kaboodle.com www.Xing.comwww.Flickr.comwww.friendster.comwww.friendfeed.com www.youtube.comwww.Delicious.com www.zoominfo.comwww.tumblr.com
Social Media Platforms that we mainly use
© Majestic Social Media – Full Service Social Media & SEO
Business Directories!
superpagesyellowpageshotfroghellosandiego.cominsiderpages.commojopages.comhotfrogCitysearchlocal.comkudzu.comphones.whitepages.comrealpageslive.comtheusaexplorer.combridgat.comdiscoverourtown.comyellowusa.comGoogle Mapswww.kudzu.comwww.manta.com
Business Directories to put you on!
© Majestic Social Media – Full Service Social Media & SEO
Classified Ad Sites
Classified Ad Sites
global-free-classified-adsCraigslistCraigslistCraigslistBackpageswww.bridgat.comhoobly.comwww.kijiji.com www.oodle.comclassified.yahoo.comclassifiedsforfree.comwww.webleeg.comwww.zoozads.comwww.tweetmart.com
We create a custom HTML Code for the ads to create a look and feel that suits the brand!
© Majestic Social Media – Full Service Social Media & SEO
Example: Craigslist Ad
© Majestic Social Media – Full Service Social Media & SEO
Blog Marketing
Blog Marketing
We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more!
Technoratiblogcatalog.combloghub.combloghints.comblogville.usbestblogs.orgtotalblogdirectory.comblogdirectory.netbloggingfusion.comblogarama.com
© Majestic Social Media – Full Service Social Media & SEO
Content Sharing
authorstream.comslideshare.netslideboom.commyplick.com
Content Sharing
We create power point presentations about Your company and products in order to use these presentations for Your blog, social media profiles and in order to publish these presentations on so called content sharing sites, see below:
© Majestic Social Media – Full Service Social Media & SEO
Online PR
reddit.comfree-press-release.comprlog.comarticlesbase.comslashdot.compressrelease.compressreleasepoint.comtheopenpress.com
Online PR
We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More!
© Majestic Social Media – Full Service Social Media & SEO
Bookmarking
Bookmarking
We bookmark Your website on the following bookmarking sites and about 300 more…
http://business-planet.nethttp://digg.comhttp://www.diigo.comhttp://faves.comhttp://againlinks.comhttp://agilemarks.comhttp://ardour.tvhttp://atozbookmarks.comhttp://bharatinfo.comhttp://bookmark4seo.comhttp://bookmarkalley.comhttp://bookmarkarticles.comhttp://bookmarkcity.comhttp://bookmarkingpalace.infohttp://bookmarkingweb.comhttp://bookmarkix.info
© Majestic Social Media – Full Service Social Media & SEO
Work Examples
Printed Silk Fabrics!
SEO + Social Media Client, based in Los Angeles!
www.printedsilkfabrics.com