Social Media Portfolio

Tara Cuccia

Social Media Career Experience• Created and maintained social profiles across multiple networks

for online marketing company and my own personal independent photography business

• Conceptualize in-depth strategies to increase followers, improve engagement, glean valuable market information and develop customer loyalty

• Connect businesses, build credibility, and address questions & complaints

• Weekly reports tracking new followers & analyzing insights• Monthly report tracking customer complaints• Quarterly report to evaluate SERPS positioning• Encourage staff to engage in social media and educated them on

the benefits of sharing information

• Social Media Campaign Objective: o To combat negative information found on various sites online and

reach a high position on the SERPS

• Strategy: o Manage multiple social media profiles and strategically share particular

content to specific networks based on community user personas & interests

o Develop consistent messaging across multiple platformso Create, build out & maintain Google+ profileo Improve & maintain Facebook & Twitter accounts

Case Study: Yodle

Results

• Created profile, developed following, & organized circles on G+• Shared company updates & relevant industry news/articles

tailored for individual platforms to pique interest & establish credibility

• G+ = tech savvy, SEO & SEM, all things Google• Twitter = mix of company & industry news, respond to customer issues,

connect businesses, generate conversations• Facebook = small business news & tips, anything social

• Increased followers & engagement across all networks• Used keywords to obtain pg. 1 or 2 organic placement on

SERPS to push down negative results & improve online reputation

Yodle Social on Page 1 of SERPS

Keyword: Yodle Reviews• “Yodle Reviews” on page 2 of SERPS

Twitter EngagementBy connecting with event sponsors and hosts and using hashtags & shout outs (@), I garnered interest, made connections, fostered conversations, and generated leads.

Case Study: Tara Cuccia Photography

• Social Media Campaign Objective:o To build a community from the ground up & elicit

a word-of-mouth marketing campaign• Strategy:

o Establish relationships with like-minded art enthusiasts, collectors, artists, and businesses

o Identify & connect with industry influencers

Results

• Gained significant followers on desired networks (Twitter, Facebook, Tumblr, Instagram) by following those I wanted to connect with & organically responding to content I found interesting

• Established loyalty via photo giveaway contests (encouraging followers to interact and connect on desired sites in order to win).

• Held special sales for followers that quickly gained traction & realized significant returns

Twitter EngagementCompany-centric• Share photos of & links to my

artwork, sales, & contests to engage & build customer loyalty

Industry- & Community-centric• Share links to national photo &

art events, exhibits, as well as local business happenings & news

Blogging & Content Strategy

• Developed content strategy for online marketing tips & tricks blog on yodle.info, including keywords

• Created editorial calendar & developed content for weekly blog posts

• Customized blog for personal business, Tara Cuccia Photography, finding the right balance of content and image sharing

• Strategically share information to and posts between targeted networks (Tumblr, Instagram, Facebook, Twitter, Etsy, Pinterest), and utilize social bookmarking

Connect with Me!

Contact

Tara Cucciataracphoto@me.com

512.541.8387