Social media plan – in class group exercise
description
Transcript of Social media plan – in class group exercise
![Page 1: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/1.jpg)
Social Media PlanIn-Class Group Exercise
by
Leonard Montaque
![Page 2: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/2.jpg)
Week One: Set User Profile
![Page 3: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/3.jpg)
Week One – About Me
![Page 4: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/4.jpg)
Week One - cont. (Why am I taking this class? Discuss what you hope to get out of this class. How I plan to apply what I learn in this class.)
![Page 5: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/5.jpg)
Week Two: Why it is important to market yourself
![Page 6: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/6.jpg)
Video Marketing can differentiate you from the competition in many ways:
Leonard Montaque link
1. Stand Out from the Crowd
2. Be Remembered
3. Put a Face to the Name
4. Credibility
5. Use Video to Educate
7. Introduce Cross Sells
8. Training of New Hires
9. Build Trust Online
10. Add the Personal Touch
![Page 7: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/7.jpg)
Twitter Page
![Page 8: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/8.jpg)
Facebook Page
![Page 9: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/9.jpg)
Linked-In Page
![Page 10: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/10.jpg)
Search Engine Optimization (SEO)
![Page 11: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/11.jpg)
4 Ways To Check Your Twitter Statistics
![Page 12: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/12.jpg)
Why Americans Use Social Media
![Page 13: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/13.jpg)
Pros & Cons of Social Media MarketingPros
• Social media marketing can reach customers that traditional marketing misses.
• It is relationship-building, enabling one-to-one and one-to-many dialogue.
• It is cost-efficient in comparison traditional marketing.
• You can receive quick, honest, and detailed feedback from the customer, which can help you grow your business more effectively.
Cons
• Social media marketing places high demands on your time.
• It also places high demands on your talent - content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.
• ROI (return on investment) with social media marketing is a long-haul strategy.
• Relationship-building with customers is a slow process.
• There is the risk of receiving negative comments.
![Page 14: Social media plan – in class group exercise](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c29c4b4c905191f8b4aa7/html5/thumbnails/14.jpg)
My Conclusion of Social Media Marketing
• Social media marketing has it pros and cons. If you're considering launching a social media marketing campaign, make sure that you understand all the aspects. Proper planning will increase your chances for social media marketing success.
• Deciding whether to use social networks in your marketing comes down to whether or not it’s right for your business. Know that it is not a ‘quick fix’ that will immediately boost your company sales. Think of it as building a long-term relationship with your customers and potential customers.
• Setting up profiles in Facebook, Twitter, Flickr, YouTube, and blogging are free. But be aware that in order for your campaign to work, it will need 100% of TLC.
• Establish a coordinated and consistent approach with all parties involved following the same rules and working as a team.
• Social media marketing takes time – plan to be committed if you want to see results.