Social media pitch rdo gateway
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Transcript of Social media pitch rdo gateway
SOCIAL MEDIA PlanSOCIAL MEDIA PlanSOCIAL MEDIA PlanSOCIAL MEDIA Plan
RDO Gateway CenterRDO Gateway CenterRDO Gateway CenterRDO Gateway Center
Majestic Social MediaMajestic Social MediaMajestic Social MediaMajestic Social Mediawww.majesticsocialmedia.comwww.majesticsocialmedia.comwww.majesticsocialmedia.comwww.majesticsocialmedia.com
RDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPING
Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun!
RDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPING
We believe a common We believe a common We believe a common We believe a common
marketing strategy will help marketing strategy will help marketing strategy will help marketing strategy will help
everyone to achieve their everyone to achieve their everyone to achieve their everyone to achieve their
goals!goals!goals!goals!
The Rise of Social Media
� 74% of the world's Internet surfers visit SM (Nielsen, 2010)
o YouTube, Wikipedia and Facebook are three of the top seven online
brands visited
� Time spent using SM rose 210% in 2009 (Nielsen, 2010)
o Average time per person increased 143%
o Average time spent on Facebook and Twitter increased 200% and 368%
respectively
� Facebook alone catering to 500 million users
o 150 million access via mobile devices
� Twitter growing 579% in annual unique visitors (Nielsen, 2010)
� SM marketing to grow 34% annually over the next 5 years
o US$3.1 billion by 2014 (Forrester Research, 2010)
The New Age: “Social retailing”
� “Shopping meets social networks” (Foresee Results, 2010)
o 56% of shoppers who interact with social media websites have elected to
“friend” or “follow” or “subscribe” to a retailer
o More than 50% of online shoppers use Facebook, and of those online
shoppers who engage in social media, more than 80% use Facebook
o 49% of respondents who “friend” or “follow” companies through social
media do so to learn about special deals and options
o 45% of users do it to learn about products
o 5% use social media primarily for customer support
� However, 60% of retailers do not have a presence on a social networks…
� 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
About Majestic Social Media
Spicy Ginger Ambrosia is a blend of
raw California wildflower Honey,
bee pollen, certified organic
powdered cinnamon and powdered
ginger.
Content!
ContentContentContentContent
Website Ideas
Social Media Marketing Plan
Viral Marketing
Clients and Examples
A common website is beneficial A common website is beneficial A common website is beneficial A common website is beneficial
for everyone!for everyone!for everyone!for everyone!
- Not existent!
- Your website needs to be engaging!
- We need faces on the website!
- Happy people eating & shopping!
- People having fun!
- Showcase all the businesses
- Showcase vacant space!
Attract with pictures!
Attract with emotions!
Attract with videos!
Attract with benefits!
Attract with contests!
Attract with coupons!
Your Website!
Example: The Carlsbad Forum
Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media Marketing
What We Do! What We Do! What We Do! What We Do!
Social Media Analysis Website Analysis
Analysis
Strategic Planning
Goals Vision Mission
Operative Planning
TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!
Online PRSocial Media Blog Marketing SEO + Bookmarking E-Commerce
Products
Ta
rg
et M
ar
ke
t
Mom’s
Business
People
Middle to
High Class
FamiliesRDO
Residents
College
Students
Social Media Target Market Analysis
& more
Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingCISS FormulaCISS FormulaCISS FormulaCISS Formula
Social Media TacticsSocial Media TacticsSocial Media TacticsSocial Media Tactics
Social Media Applications
We will use all of these!
Overall StrategyOverall StrategyOverall StrategyOverall Strategy
www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Share Content
Power Point Presentation or
Documents
www.reddit.com
www.free-press-release.com
www.prlog.com
www.articlesbase.com
and more
Business Directories
www.yelp.com
www.local.com
www.superpages.com
www.yellowpages.com
www.hotfrog.com
www.citysearch.com
www.insiderpages.com
And more directories
Publish PR
Releases
© Majestic Social Media – Full Service Social Media & SEO
Blog Set
up and Publishing
Viral Marketing Classified Ads
www.youtube.com
www.vimeo.com
www.ustream.tv
www.yahoo.com/videos
and more
Website Integration
Blog Integration
www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
www.global-free-classified-
ads.com
www.craigslist.org
www.hoobly.com
www.backpage.com
And more
© Majestic Social Media – Full Service Social Media & SEO
SEO and Bookmarking
Social Media Marketing
We create and optimize websites
and showcase all of your offers!
-Interactive
- Special Offers
- Discounts
- Contests, etc.
Keyword Optimization
Bookmark Website
Create Backlinks
www.twitter.com
www.facebook.com
www.myspace.com
www.youtube.com
& more
Website Creation +
Optimization
© Majestic Social Media – Full Service Social Media & SEO
Twitter Tactics:
- We increase Nr. of Followers: We add twitter users by keywords & demographics!
- Incentivizing: We recommend to offer Discounts for twitter followers – also offer
discounts for twitter followers if they follow the facebook fanpage too.
- We monitor, and post on a daily basis! We post about 30-40 tweets a day!
- We engage your twitter followers with contests, incentives and more!
Examples:
www.twitter.com/righteouslyraw
www.twitter.com/andrebergermd
www.twitter.com/majesticsm
Facebook Tactics:
- We Increase Number of Followers
- We join facebook groups and post articles on group forums
- Incentivizing: Offer Discounts for followers
- We monitor, and post on a daily basis!
- We add applications to the facebook fanpage! (contests, games)
- We customize the Facebook Fanpage!
Example FanpageS
www.facebook.com/rejuvalife
www.facebook.com/thecellproject
www.facebook.com/righteouslyraw
www.facebook.com/ragzdressware
CQ/s/darkContests, Trends & Ideas! Contests, Trends & Ideas! Contests, Trends & Ideas! Contests, Trends & Ideas!
Facebook Treasure Hunt
Contest Suggestions!
This contest model involves posing questions to your fan page and
providing clues or answers on your website. To participate, Facebook
users must look for the answer on your website and then answer the
question with a comment to your status update or note. This contest
model provides the additional benefit of driving traffic to your website.
© Majestic Social Media – Full Service Social Media & SEO
Tag Yourself
Contest Suggestions!
In this contest model, you upload a photo album of your products to
your Fan page. Ask your Fans to tag their name to a product to win
that product. To maximize this contest model, upload 1 picture every
few days to encourage Fans to keep returning to your page. As an
alternative, ask Fans to post a review or testimonial of your product
in the photo comments.
© Majestic Social Media – Full Service Social Media & SEO
Social ScanningSocial ScanningSocial ScanningSocial Scanning
Smartphones are the latest trend. What this means is that any
smartphone owner can fire up a barcode scanning application,
scan a code and complete activities or gain access to
information. You can utilize barcodes that either link to your
website, facebook page, twitter page, or any other url! Also with
a barcode, you can introduce a contest or any kind of special
offer! We recommend to create barcodes that link to your
facebook and/or twitter and print the code either on postcards,
banners, letters etc. Also, these barcodes can be used to
conduct contests on your social media profiles!
© Majestic Social Media – Full Service Social Media & SEO
This would be a sample code!
Scan it With your Smartphone!
© Majestic Social Media – Full Service Social Media & SEO
QR Codes – Social Scanning!
Location MarketingLocation MarketingLocation MarketingLocation Marketing
Location services will grow in popularity as people get more
comfortable checking in to a business. It's time to utilize sites,
such as Foursquare, Facebook Places and Gowalla. These sites
will help you better target prospects' likes and interests, pique
interest and influence purchase decisions by offering discounts,
promotions or giveaways when they “check in” to your business.
© Majestic Social Media – Full Service Social Media & SEO
© Majestic Social Media – Full Service Social Media & SEO
FACEBOOK PLACES!
Mobile Marketing Mobile Marketing Mobile Marketing Mobile Marketing
As the mobile arena grows, you should continue to move
marketing campaigns to mobile phones. MessageBuzz and
Enowit offer free demo accounts that allow us to test a mobile-
marketing campaign. You can start by incorporating a mobile
widget onto our site to help collect mobile numbers through an
automated system and create campaigns specific to area codes
or regions.
© Majestic Social Media – Full Service Social Media & SEO
Presentation platformsPresentation platformsPresentation platformsPresentation platforms
As teleseminars become overused, interactive web seminar
platforms will step in. New presentation platforms such as
SlideRocket.com and Prezi.com are incorporating easy-to-build
presentation tools with social media, live feeds and video. People
online want to see the presenter, not just listen over a bridge line.
© Majestic Social Media – Full Service Social Media & SEO
Viral MarketingViral MarketingViral MarketingViral Marketing
We recommend to use videos and pictures slideshows to promote your website and
to add to your social media profiles!
http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
Sample VideoSample VideoSample VideoSample Video
http://video214.com/play/ywxr2ZuduCm5TIKHG0a5QA/s/dark
http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
Sample VideoSample VideoSample VideoSample Video
http://video214.com/play/ZKU2DO5
UNNbKvkOwFpWaBg/s/dark
http://video214.com/play/pAKJdUne
nTWFcqUZ9J1rYg/s/dark
220 Cateringwww.220catering.com
http://video214.com/play/IHt9DyBPD1iUM0iRvN
mi1A/s/dark
SSISSenior Security Insurance Services
www.ssis.ws
http://video214.com/play/7RVHXodnihV1OgoAvF
9Pdg/s/dark
SSSSocial Media Platformsocial Media Platformsocial Media Platformsocial Media Platforms
www.twitter.com
www.facebook.com
www.Merchantcircle.com
www.myspace.com
www.Linkedin.com
www.Meetup.com
www.kaboodle.com
www.Xing.com
www.Flickr.com
www.friendster.com
www.friendfeed.com
www.youtube.com
www.Delicious.com
www.zoominfo.com
www.tumblr.com
Social Media Platforms that we mainly useSocial Media Platforms that we mainly useSocial Media Platforms that we mainly useSocial Media Platforms that we mainly use
© Majestic Social Media – Full Service Social Media & SEO
Business Directories! Business Directories! Business Directories! Business Directories!
superpages
yellowpages
hotfrog
hellosandiego.com
insiderpages.com
mojopages.com
hotfrog
Citysearch
local.com
kudzu.com
phones.whitepages.com
realpageslive.com
theusaexplorer.com
bridgat.com
discoverourtown.com
yellowusa.com
Google Maps
www.kudzu.com
www.manta.com
Business Directories to put you on! Business Directories to put you on! Business Directories to put you on! Business Directories to put you on!
© Majestic Social Media – Full Service Social Media & SEO
Classified Ad Sites Classified Ad Sites Classified Ad Sites Classified Ad Sites
Classified Ad Sites Classified Ad Sites Classified Ad Sites Classified Ad Sites
global-free-classified-ads
Craigslist
Craigslist
Craigslist
Backpages
www.bridgat.com
hoobly.com
www.kijiji.com
www.oodle.com
classified.yahoo.com
classifiedsforfree.com
www.webleeg.com
www.zoozads.com
www.tweetmart.com
We create a custom HTML Code for the ads to
create a look and feel that suits the brand!
© Majestic Social Media – Full Service Social Media & SEO
Example: Craigslist Ad
© Majestic Social Media – Full Service Social Media & SEO
Blog MarketingBlog MarketingBlog MarketingBlog Marketing
Blog MarketingBlog MarketingBlog MarketingBlog Marketing
We set up blogs on wordpress in order
to be able to promote that blog and
treat it as a second website. We promote
the blog using the following blogging
directories and more!
Technorati
blogcatalog.com
bloghub.com
bloghints.com
blogville.us
bestblogs.org
totalblogdirectory.com
blogdirectory.net
bloggingfusion.com
blogarama.com
© Majestic Social Media – Full Service Social Media & SEO
Content SharingContent SharingContent SharingContent Sharing
authorstream.com
slideshare.net
slideboom.com
myplick.com
Content SharingContent SharingContent SharingContent Sharing
We create power point presentations about
Your company and products in order to use
these presentations for Your blog, social
media profiles and in order to publish
these presentations on so called content
sharing sites, see below:
© Majestic Social Media – Full Service Social Media & SEO
Online PROnline PROnline PROnline PR
reddit.com
free-press-release.com
prlog.com
articlesbase.com
slashdot.com
pressrelease.com
pressreleasepoint.com
theopenpress.com
Online PROnline PROnline PROnline PR
We write and publish PR Releases on a
weekly or Bi-Weekly basis on the
following platforms & More!
© Majestic Social Media – Full Service Social Media & SEO
Bookmarking Bookmarking Bookmarking Bookmarking
BookmarkingBookmarkingBookmarkingBookmarking
We bookmark Your website on the
following bookmarking sites and about
300 more…
http://business-planet.net
http://digg.com
http://www.diigo.com
http://faves.com
http://againlinks.com
http://agilemarks.com
http://ardour.tv
http://atozbookmarks.com
http://bharatinfo.com
http://bookmark4seo.com
http://bookmarkalley.com
http://bookmarkarticles.com
http://bookmarkcity.com
http://bookmarkingpalace.info
http://bookmarkingweb.com
http://bookmarkix.info© Majestic Social Media – Full Service Social Media & SEO
Work ExamplesWork ExamplesWork ExamplesWork Examples
Printed Silk Fabrics!
SEO + Social Media Client,
based in Los Angeles!
www.printedsilkfabrics.com