Social Media Performance of Home Appliance Brands like Panasonic, LG and GE.
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Social Media Habits of Home Appliance Brands. July 1 st - September 30 th , 2015
Transcript of Social Media Performance of Home Appliance Brands like Panasonic, LG and GE.
Social Media Habits of Home Appliance Brands. July 1st- September 30th, 2015
16,000
That’s the average number of new fans home appliance brands added in a quarter.
With the digital community growing at such a speed, social media becomes one of the best places to interact with and
engage fans.
Here are some stats and strategies to help you evaluate the home appliance industry better.
• Home appliance brands with the largest social communities
• Social network based performance audit
• Campaign Intelligence
• Content analysis
o Top performing content on Facebook
o Top performing content on Twitter
o Top performing content on Instagram
• Social media and the home appliances industry
• About Unmetric
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Introduction
Unmetric is a social media analytics company that helps brands and agencies make sense of their social media by
benchmarking against peers.
Sign up for a free trial or get a 20 minute customized demo.
Brand Facebook
Fans Twitter
Followers YouTube
Views Instagram Followers
Philips 6.4M 252K 77M 15K
Samsung Home Appliances
2.6M 1M 42M 1.6K
GE 1.4M 17K 8.8M 4K
LG Electronics USA 828K 155K 10M -
Panasonic 317K 1.2K 535K 7K
Social Network Based Performance Audit
(detailing a subsect of available metrics)
Facebook Twitter
Sentiment Analysis LG Electronics USA received the highest percentage of Positive Sentiment (30.00%).
Mentions @LGUS was mentioned the most .
1,996
2,154
2,478
12,704
20,548
0 10,000 20,000 30,000
@GE_Appliances
@Philips
@WhirlpoolUSA
@Samsung
@LGUS
Mentions
0% 20% 40% 60% 80% 100%
Panasonic
GE
Samsung Home Appliances
Philips
LG Electronics USA
Negative Neutral Positive
YouTube Instagram
Video Length Panasonic USA created the longest Videos while Whirlpool USA made the shortest
Hashtags Electrolux's #whereieat was the top performing Hashtag in Q3, 2015.
569
420 384
249 274
0
300
600
Engagement Score
276
124 96
113
59
0
50
100
150
200
250
300
Average Video Length (in secs)
Deconstructing the Content Strategy of the Home Appliance Brands
Unmetric tracks the content strategy of brands using a combination of algorithms and human cognizance. Our team of analysts view and tag every content piece from a brand based on a customized set of keywords for each industry. This helps break down the content strategy of brands and allows the reader to plan their own
strategy to maximize reach and engagement.
Campaign Comparison
0 1 2 3 4 5 6 7 8 9 10
0 50 100 150 200 250 300 350
Panasonic New York City
Triathlon(Panasonic)
#DRONEWEEK(GE)
#WBW2015(Philips)
#LGGameDay (NCAA)(LG
Electronics USA)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, #WBW2015 was the most engaging run by Philips. GE published the most (9) in its #DRONEWEEK campaign.
Competitors
Engagement - Posts
LG Electronics USA published the greatest number of posts (82). Samsung Home Appliances had the highest average engagement, with a score of 528.
0 10 20 30 40 50 60 70 80 90
0 100 200 300 400 500 600
Panasonic
GE
Samsung Home
Appliances
Philips
LG Electronics USA
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most Engaging Brand Posts
Samsung Home Appliances
Wednesday, Sep 2
Guten Tag, Berlin! We’re in the German capital unveiling 5 days of masterpieces in our own Art Galle
..
Engagement Score
Likes Comments Shares Sentiment
1,000
137,009
148
367
Positive
Samsung Home Appliances
Friday, Sep 4
IFA 2015 has officially opened its doors, and the IoT Zone is bringing you the future, today.
GE
Monday, Sep 14
Bill Nye The Science Guy is back with more #EmojiScience! This time, he's sharing how the internet & connected machines will change the way
we think.
Engagement Score
Likes Comments Shares Sentiment
998
81,898
59
105
Positive
Engagement Score
Likes Comments Shares Sentiment
923
5,143
294
1,512
Positive
Most Engaging Tweets
Whirlpool USA
Tuesday, September 15
Engagement Score
Favorites Replies Retweets
948 92 47 95
LG Electronics
Friday, September 4
Engagement Score
Favorites Replies Retweets
992 1,499 38 243
Whirlpool USA
Thursday, August 13
Engagement
Score Favorites Replies Retweets
913 114 11 40
Unmetric has the ability to detect Twitter Ads. With the little blue “Ads” icon we can identify and bring to light content that was promoted. You can get this information in-app for all the brands you monitor.
Most Engaging Instagram Images
Electrolux Tuesday, September 15
Engagement Score
Favorites Comments
944 880 12
Philips Friday, September 4
Engagement Score
Favorites Comments
560 522 5
Samsung Tuesday, August 11
Engagement
Score Favorites Comments
505 60 3
Learn from the best. @DanielBoulud shares his recipe for Poulet Grand-Mère that will make you
#OWNTHEWEEKEND...
| Transformation | The smell of #wood is one of my favorite things in #nature: resin is still there after the
#tree has been cut…
#Baking time with @linda_lomelino. "Whole wheat chocolate #cupcakes, topped with raw and vegan
swirly #chocolate frosting...
Social Media and the Home Appliances Sector
ROI from Social Media is questioned left, right, and center. A study found that 7.2% of all purchases are being made online and Nielsen found that 43% of online shoppers use social media as a research tool to make purchases.
With the stakes so high, it isn’t acceptable anymore to be above average on social media. Publishing content based on assumptions or small scale research isn’t credible enough.
As marketing becomes data-driven, smart analytics tools are a must have.
Sign Up
Thank You
Unmetric is a social media analytics company that helps brands and agencies make sense of their social media by
benchmarking against peers.
If you want to find out more sign up for a free trial or get a 20 minute customized demo.
