Social Media Why It Should Be Part Of Your

Essential Marketing Mix & How To Get Started.

ByLesley-Anne Hornbogen

15th March 2011

BUSINESS VILLAGE NETWORK

What is Social Media

• A message “many–to many”• Mimics humans desire to

“gather”• It’s where the people are ….

Note

• Thousands of your potential customers, clients, people that live & work in your area are on Twitter, Facebook & LinkedIn today.

•Relationship Building•Content Distribution•Rating & Tagging•Entertainment

Why Social Media• Businesses are recognising that

social media matters• It’s becoming part of the fabric

of society• Social Media is the chosen

communication for the decision makers of tomorrow

Most businesses either “do nothing”

Or“don’t know

what they are doing”

5 Common Mistakes

• Don’t treat people as friends• Think it’s all about them• Rarely “engage”• Try to sell on the first date• Use tools to “game”

communities

The 4 E’s

Your aim on Social Media should be to:

• Educate

• Enrich

• Entertain

• Engage

Essential Marketing Mix

Essential Marketing MixOnline - Offline

Essential Marketing Mix• Social Media in only 1 part of your marketing• Consider

• Videos – TubeMogul - http://tubemogul.com/ (it's free). This site distributes videos to multiple video sites

• Podcasts• Blogs• Advertising in relevant magazines to your

business• Target mail to specific areas – companies• Radio – local stations • Press Releases

4 Steps to getting started?

1. Know your brand

2. Set up your own website & blog

3. Create your social profiles

4. Start connecting

Which Sites

• Key sites.

– Twitter

– LinkedIn

– Facebook

– You Tube

Username1. Take time on deciding your

username2. Keep it as short as you can3. Make sure your username is also

available on Twitter, Facebook, LinkedIn and You Tube

How?4. http://namechk.com

Username

Username

PersonalProfile

• Spend time on setting up your profile – this is the first impression people will have of you and your business

• Use the same photo and company information on all networks – this helps with SEO

• Your photo is your business – don’t leave it blank

• Personal photos are better than a logo. People want to get to know YOU as the person behind your business

• A good photo helps get you noticed at Networking events

Brand Profile

• As with a personal profile make sure you use the same logo on all profiles

• However if your logo is too big it won't be seen on thumbnails

Substitute Website

Example

Distribution Tools

• Two tools that can help you manage your social media effectively

• Ping - http://www.ping.fm/ makes updating ALL your social networks easy - add extra Networks

• Postlater - http://www.postlater.com/ (not free) for a lot of scheduled posts – linking it to Ping

• Ping.fm is a simple and FREE service that makes updating your social networks a snap!

• Post From Anywhere » To Anywhere• MOBILE PHONE / SMS / MMS• INSTANT MESSAGE / E-MAIL• Over 100 web and desktop apps from 3rd

party developers.• Select Networks

SOCIAL

NETWORKS

Create your Ping.fm account

Gap year & volunteer projects all over the developing world http://bit.ly/clohFs

Enter post and hyperlink

To check all your posts are going out and to see what response they are producing you need an easy access site = Tweetdeck.

View all your posts.

To check all your posts are going out and to see what response they are producing you need an easy access site = Tweetdeck.

View all your posts.

Basic Guidelines• Listen & Interact

• Google alerts – Tweetdeck - RT messages - RSS feeds

• Be Consistent• Username - http://namechk.com/ - see if your

username is available. Promote your brand consistently on popular sites

• Measure • Google analytics

• Audience – Engagement – Loyalty – Influence• Stop thinking “Campaigns” start thinking 

“Conversations”

Time!• Yes – it does take up time• There are some solutions• Get 1:1 training on specific networks• Use a Social Media Marketer

(I happen to know one!)• Learn gradually by using the

“Social Media Blueprint for Business”It will teach you everything you need to know.

Any Questions?

Fire away!

The End

Should you require a Social Media Managerthen don’t hesitate to contact Lesley-Anne at

Email: lesley-anne@socialmediaservices.co.ukwww.onthegosocialmedicaservices.co.uk

Telephone 01672 569092