Social Media Overview for WordPress
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SOCIAL MEDIA + WORDPRESS Integrating Social Media Plugins and Tools with WordPress to increase brand awareness and website traffic Noel Saw, Co-organizer SoCal WordPress & Santa Monica WordPress Meetup Groups, WPVerse.com © Noel Saw - All Rights Reserved | [email protected] | @wpverse | noelsaw.com/+
Best Practices • Content, Content, Content
• Did I mention (good) content Is king?
• Usual checklist: • Are the home page and navigation bar easy to understand? • And does your search box work as it should? • Does your site load quickly – target 5 to 7 seconds
• Make sure you can see results of campaigns • Recommended plugins: Google Analyticator, XML-Sitemaps, and
All-in-One SEO
Best Practices (Cont’d) • Use SEO services: ScribeSEO, WooRank
• Using aggregator service like Pixelpipe to post across Twitter, Facebook, and Linkedin
Traffic Sources
Feb. 2010 / TechCrunch
Traffic Sources (Cont’d)
Dec. 2010 / TechCrunch
Traffic Sources (Cont’d) Remember, the chart numbers are mainstream demographics – consider your target market. For example tech savy users might have higher usage of Twitter than the general public. • Don’t forget – there’s also:
• Linkedin • Viral:
• Word of mouth • Email • Meetup groups!
• Local Review Sites • Blogroll (link trade) • Organic search engine traffic • Advertising
The New Google+ system • What’s Google+1 and What’s Google+ ? • Google+ is a social network hybrid like Twitter & FB combined • Google+1 button is similar to Facebook’s Like button
• The +1 button is shorthand for “this is pretty cool” or “you should check this out.”
• Your +1 selections show up in your Google+ social network profile under “+1’s” on the main navigation
• Think of it as a sort of a universal bookmarking tool that you can retrieve from multiple devices. A “Delicious” app in the making.
• Add Google+1 button to sidebar widget • “Google +1” plugin widget • Or “Add Twitter, Facebook Like, Google plus one Social share” plugin
Post/Page sharing tools • Why do you want your readers to share posts or pages?
• Facebook like/share or Tweet the post/page
• Recommended plugins for inline content sharing: • Sharedaddy (also part of Jetpack – does not include Linkedin) • Share and Follow
• Alternative method is to have a sidebar or an overlay at the bottom of your page • Sidebar: “Add Twitter, Facebook Like, Google plus one Social
share” • Bottom: “WP Social Toolbar” by Daddy Design
Social Profile Links • Some themes incorporate a row or column of social
network profile icons like Platform Pro at the top of the site • Or add to widget area with “Social Profiles Sidebar
Widget” plugin • You’ll will probably need to tweak CSS to match the theme • Use “My Custom CSS” plugin to modify CSS so theme
and plugin upgrades are not lost.
How to use Twitter • Did you register your Twitter name? • What do you use Twitter for? • Scheduling Twitter feeds for free with Timely.is • Make friends who will re-tweet you to amplify • Recommended plugin:
• Twitter Goodies Widget • Is Twitter overrated? You decide – depending on your
demographics. • Use Klout to get an estimate on someone’s popularity
Facebook & FB fan page • Possibly #1 driver of traffic depending on your
demographics • Create a Facebook fan page • Use Networked Blogs service to automatically pull in new
blog titles and links into your personal or fan page
Free Tools to Schedule Tweets • Timely.is – built in analytics • Hoot suite - limited free • Pixelpipe - pushes across many networks except Google+
for now. Even has IM robot to let you IM updates! • Unfortunately there is no official Google+ API so
aggregator services are not supporting it yet
Going Local • “Yelp It” plugin shows your business rating and link • Also add your business profile to Google Places
somewhere on your site like the widget area
Recommended Plugins/Services – Stuff I’ve personally used and like: • Google +1” plugin • Google Analyticator • Sharedaddy plugin • Share and Follow plugin • Twitter Goodies plugin • All-in-One SEO plugin • “Yelp it” plugin • Pixelpipe service • WooRank service • Networked Blogs service • Timely.is service • Klout service
Thank you! If you’d like to contact me
[email protected] @wpverse noelsaw.com/+
I am available for custom development and/or one one training sessions Please do not distribute without permission © Copyright 2011 Noel Saw - All Rights Reserved
Bonus material • Web Design / User Experience Guiding Principles:
• http://goo.gl/TUrI • Understand the problem / Don’t hurt anyone / Make Things Simple
& Intuitive / Acknowledge the user is not like you / Have Empathy
• Google’s 8 Pillars of Innovation • http://goo.gl/q1vCd
• 7 Essentials of a Customer-centric Business: • http://goo.gl/puwT9 • Predictable / Efficient / Convenient / Personal / Advocacy / Affirming