Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us:...

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Social Media Overview

Transcript of Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us:...

Page 1: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Social Media Overview

Page 3: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

What Should I Know About Social Media?

• Social media isn’t a substitute for picking up the phone • Instead, use it as an opening for your customers to learn

more about your business: “You can check out my Facebook page to learn more about how I’m using our products.”

• Yes, we DO monitor our Consultant pages • It’s important to maintain a professional image on social

media • Stay up to date on changes to our Consultant Policy Guide

to be sure you’re in compliance • Email the social media team if you’re not sure about

something • Put in quality time, not a large quantity of time

• Share the posts we’ve created and customize them for your fans and community

• Overwhelmed? Pick 1 or 2 social media outlets to get started • Already have Facebook? Try adding Twitter or Pinterest.

Page 4: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Facebook 101

DO: • Keep your business and personal pages separate (see our quick start guide for setting

up a brand page). • Clearly identify yourself as a Pampered Chef Consultant • Make it easy for yourself! Use the cover photos that we provide on Consultant’s

Corner, and share posts from our corporate Facebook page • Make it personal. Post content local to your community (weather, special events,

foodie news, etc)

DON’T • Please don’t use the same profile picture and cover photo as the official Pampered

Chef Facebook page (you’ll risk having your page removed!) • Don’t share copyrighted images (or any images that aren’t yours) without permission

from the source • Never save and upload images that aren’t yours!

Page 5: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Pinterest 101

1. What is Pinterest? Pinterest is a place to organize and share online images you find interesting or inspiring. 2. What’s a Pin? Once uploaded or shared on Pinterest, your images become known as Pins, which the user can place on customized, themed Boards. 3. What’s a Board? You can create Boards for any topic imaginable, from cats to classic cars to cats driving classic cars. The possibilities are endless. 4. What’s a Repin? Once you've added friends to your Pinterest account (you follow them as you follow Facebook or Twitter friends) you will have a customized feed where you can see all of the fantastic things that they're pinning too. See an idea you love? Just hover over that pin in the feed and click on the "Repin" button to add it to one of your boards.

Page 6: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

• Pinterest: • Our “Be Your Own Boss” board on Pinterest has over 10,000

followers • We regularly update the board with Opportunity call information,

inspirational quotes (that link to our “Be a Consultant” page), videos, and more.

• Share and “Repin” these posts to your own boards

Social Media & Recruiting

Page 7: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Social Media & Recruiting • Facebook:

• We create an event for our weekly Opportunity calls that allows you to share the call information, even when we don’t post to our corporate page

• The event is left “public” so that Consultants can send invites to potential recruits • Share the event on your wall, invite fans, and remind them to register for a chance to win

Pampered Chef products

Page 8: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Quick Start Guide:

Go to https://www.facebook.com/pages/create/ and click on Brand or Product

o Choose the Kitchen/Cooking category

o Create a Brand or Product Name (This will be your page title) Include your full name and

your proper Independent Consultant title.

o Agree to the Terms of Service

o Click Get Started

Set Up Your Page

o 1. About

Write a quick story about why you became a Consultant or the goals for your

business.

Add your PWS web address

Create a unique and easy to remember Facebook web address to give to your

customers to find you.

Select Yes – You are your own authorized and official representation of your TPC

business on Facebook

o 2. Profile Picture

Upload a professional looking photo of yourself. (Don’t forget to smile!)

Monthly profile pictures are also available to download on Consultant’s Corner.

o 3. Add to Favorites

This will add your page to your Favorites side bar on your Facebook homepage.

Select Add to Favorites or Skip.

o 4. Reach More People

You reach more people when you do a Cooking Show or Facebook Show. Just

click Skip.

It’s against Consultant Policy to pay for advertising online, please do not pay for

ads on Facebook.

Start The Party!

o Invite your family, friends, and customers to like your page.

o Post your first status update about how excited you are about your business expanding

to Facebook!

Page 9: Social Media Overview - All Star Atlas (2)-1.pdfSocial Media Overview . Where You Can Find Us: 645,674 followers 1,877 followers 1,373,117 views 13,991 followers 9,673 followers .

Quick Start Guide:

Sign Up with your email or Facebook.

Profile Picture:

o Be sure you are the only person in your profile photo

o A professional looking headshot with your head and shoulders adds

personality.

o Don’t forget to smile!

About Me:

o Share that you are an Independent Sales Consultant for The

Pampered Chef.

o Include fun facts and information about your business.

o Include a link to your PWS and/or Facebook Page.

Follow:

o Follow Official The Pampered Chef Pinterest:

http://www.pinterest.com/thepamperedchef/

o Find your friends, family and other foodies to follow on Pinterest:

http://www.pinterest.com/find_friends/facebook/

http://www.pinterest.com/find_friends/