Social Media Overview #58670...2019 Georgia REALTORS® partners with the Local Boards and REALTOR®...

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2019 Georgia REALTORS ® partners with the Local Boards and REALTOR ® Firms to provide quality, affordable continuing education courses. Social Media Overview #58670 Sponsored by: Georgia Association of REALTORS ® , GREC School #271 Partners in Education Program Visit the Georgia REALTORS ® website to learn about membership benefits, continuing education opportunities, networking events, and more! (www.garealtor.com) NOTICE: The following material is copyrighted and is provided to you for one-time use only in this GAR-sponsored course. You may not reproduce or redistribute any portion of this packet without the express written permission from the GAR Professional Development Department.

Transcript of Social Media Overview #58670...2019 Georgia REALTORS® partners with the Local Boards and REALTOR®...

Page 1: Social Media Overview #58670...2019 Georgia REALTORS® partners with the Local Boards and REALTOR® Firms to provide quality, affordable continuing education courses. Social Media

2019

Georgia REALTORS® partners with the Local Boards and

REALTOR® Firms to provide quality, affordable continuing education courses.

Social Media Overview

#58670

Sponsored by:

Georgia Association of REALTORS®, GREC School #271

Partners in Education Program

Visit the Georgia REALTORS® website to learn about

membership benefits, continuing education opportunities,

networking events, and more!

(www.garealtor.com)

NOTICE: The following material is copyrighted and is provided to you for one-time use only in this GAR-sponsored course.

You may not reproduce or redistribute any portion of this packet

without the express written permission from the GAR Professional Development Department.

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STUDENT NOTICE

The Georgia Association of REALTORS®, Inc. is approved by the Georgia Real Estate Commission (GREC) to offer continuing education, sales postlicense, and broker prelicense courses. The GREC school code number is 271 with a renewal date of December 31, 2019. The Georgia Real Estate Commission has approved this course for three (3) hours of continuing education credit. GAR school policy defines an instructional hour as 50 minutes. To receive continuing education (CE) credit for this in-classroom course, the student must:

be on time

sign in with the course facilitator before the course begins

be present in the course during all instruction periods

return a completed evaluation to facilitator at the end of course

not have taken this course for continuing education credit within the past 366 days. There is no make-up session for this course. Cell phones and other electronic devices can be distracting. Use of communication methods such as text messaging, E-mailing, web surfing, etc. is prohibited while class is in session if it poses a distraction to other attendees and shall be grounds for dismissal. Taking pictures of PowerPoint slides requires the permission of the instructor. Entrance qualifications and standards of completion will not be based on race, color, sex, religion, national origin, familial status, handicap, sexual orientation, or gender identity. No recruiting for employment opportunities for any real estate brokerage firm is allowed during this course or on the premises while this course is in session. Any effort to recruit by anyone should be promptly reported to the Director of Professional Development; Georgia Association of REALTORS®; 770-451-1831; 6065 Barfield Road; Sandy Springs, GA 30328; or to the Georgia Real Estate Commission; 404-656-3916; International Tower; 229 Peachtree Street, NW; Suite 1000; Atlanta, GA 30303-1605. 10-2016

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Course Title: Social Media and How it Will Benefit Your Real Estate

Business

Juanita McDowell

International Real Estate Technology Instructor

DIGITALLY CONNECTED FOR LIFE

Instagram: JuanitaMcDowell Facebook: JuanitaMcDowellSeminars

Twitter: JuanitaMcDowell YouTube Channel: InMotionREI

FEBRUARY 11, 2019 JUANITA MCDOWELL SEMINARS AND INMOTION CONSULTING, LLC

5020 Highlands Parkway, Smyrna, GA 30082

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Copyrighted © material. Do not copy without permission from InMotion Real Estate Institute.

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Module 1 – Foundation and First Things First

First Things First - Know the REC Rules What is Social Media? MEDIA: Content that is published SOCIAL: Anyone can add to and share Factoids: Facebook - 79% of American Internet Users Content Drives Action 3 Ways I’ll find you online Social Engine Marketing - a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Social Media Optimization – is the process of increasing the awareness of a product, brand or event by using several social media outlets and communities to generate viral publicity. Search Engine Optimization - the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (Above Definitions from www.webopedia.com/TERMS)

STARTING POINT

Understand Hub and Spoke Marketing

The website and/or the blog are the home base of your business—your online storefront or “hub.”

Twitter, Google+, Facebook, YouTube, LinkedIn, etc. are your “spokes”. Use these sites to reach out

to your community online to connect to prospects, gain trust, expand your reach, and generate leads.

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Your hub should tell me what you do, your point of differentiation. Are you a first-time homebuyer

specialist, a short sales specialist, an investment expert, a luxury real estate specialist? How do I

contact you?

Quick Website (“Hub”) Check. Every real estate website MUST have the following:

1.Google Analytics

2. Mobile Friendly

3. IDX Feed

4. Contact Information Available

5.HTTPS

Connect to Potential Homebuyers

Where do I start?

Get Social - Where are your fish swimming?

Social Participation on Trulia and Zillow

Real estate advertising and search engines

Fastest-growing U.S. real estate Websites

Offers a rich, intuitive user experience that points consumers directly to listings on agent and

broker Web sites

How to Set Up Trulia Alerts

1. Visit http://www.trulia.com/voices/alerts

2. Select a Category and location

3. Hit Add Alert.

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Module 2 - Millennials

What do we know about Millennials?

80+ Million Strong

Powerful and Influential

Collective Buying Power - $200 Billion

Indirect Spending Power - $500 Billion

Millennials are ____% of all the people moving to metro Atlanta.

The average income of millennials moving into the area is ______and that would qualify a large number of potential buyers for a mortgage.

Reference: Home Buyer and Seller Generational Trends Report 2015 by NAR

Instagram and Snapchat are becoming more important. Instagram

Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Read more here: https://blog.hootsuite.com/how-to-use-instagram-for-business/

To use Instagram for business, follow these critical steps to see the most engagement, a growing following, and ultimately, more customers:

1. Set up your brand's Instagram 2. Post content that attracts followers 3. Grow your Instagram audience 4. Encourage engagement to form relationships 5. Measure your growth.

Take a look at real estate agents that have grown a successful audience on Placester: Instagram for Real Estate: 20 of the Best-Run Agent Accounts

Link: https://placester.com/real-estate-marketing-academy/best-real-estate-social-media-instagram-marketing

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Module 3 - Facebook Communication and Marketing

Advice: Use a secure password Facebook Facts

“Out of the 1 billion Facebook users, 31% of them are on the site multiple times every day.”

(Pew Internet and American Life Project)

“80% of all Americans use social networks and 96% of Americans are on Facebook.”

Raise visibility (>1 Billion users today. Growing 50 million every 2-3 months)

Find real estate connections

Place highly targeted ads

Get rapid search engine placement

Target your niche

Meet and chat with your real estate peers…share ideas (Groups You Should Join)

Facebook Profile Page

“Facebook Friends” Defined:

People you know

People you want to know Rules to Remember

Don’t sell

Don’t advertise

Participate

Get Organized Facebook Organization Trick

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Create a Friend’s List

1. Scroll down to Friends on the left side of your News Feed. Hover over Friends and click More 2. Create a Friend’s List 3. Click Create List 4. Create a Friend’s List 5. Enter a name for your list and the names of friends you’d like to add.

Facebook for Business

How to Create a Facebook Page

1. Go to facebook.com/pages

2. Select Create a Page

3. Select Local Business

4. Enter a Name, Address and Phone

5. Read then agree to the Terms

6. Design Options for Social Media Covers:

Canva.com

Picmonkey.com

Upwork.com ($)

Facebook Ads TO DO: Visit the Blueprint

Module 4 – LinkedIn Communication

Important

Determine the key players in your niche.

Develop a plan to connect with them.

2 Things you (the agent) must do on LinkedIn

Complete Your Professional Profile

Get Recommendations from Past RE Clients Advice: Know Your Objective

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Module 5 - Twitter & Microblogging

What is Twitter? A social network that gives you the ability to post messages of 140 characters or less.

Agents and Twitter Promote your blog on twitter Make special offers for homebuyers Announce your listing Share real estate news Looking for clients

Use Twitter to build your brand

Examples of Social Media Real Estate Rock stars include ______________, _________________, and _________________.

Shorten URLs with bit.ly or Budurl.com

Potential twitter status updates:

Just listed 678 Yellow Street that’s part of the historical society, a rare find Just got a good offer from a client. Looks great!

Giving a chance to win an iPad to visitors who stop by my open house at 5454 Jefferson Road.

Sound good? Come by.

Finally, home after a long day checking out a few listings. Anyone else had a doosy of a day?

Final inspection went great. My first-time homebuyers are so excited about becoming

homeowners.

How do you create your own private “Lists” on Twitter? 1. Click on your account menu 2. Click on Lists 3. In the left navigation, select Create List

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Remember

Post updates that your followers will want to pass along to their audience Reply to other people’s tweets

Mix it up – not all about real estate….also, use Twitter for Market Research

Realtor Groups to follow on Twitter: @NAR_Research, @Inman News

Module 6 - YouTube for Real Estate

A Must Do for 2017 Create a YouTube Channel One Good Reason: Video Attracts First Time Buyers Sell Your Listings: Should you involve the seller? ______ Video Toolbox - Equipment

Audio

Backdrop

Lighting

Tripod

Microphones

Tripod

Visit www.juanitamcdowell.com/resources for video equipment list

What now?

Develop a 15 minute a day schedule (5-Day/Week). Commit to improving your online presence.

References:

Syndication Tools and Desktop Clients: Hootsuite.com, Tweetdeck, One load

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My Action Items for the next 30 days:

1

2

3

4

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© 2017 Inspironix, Inc. (916) 488­3222        InspiroScan Survey Form PIE Instructor / Course Evaluation v5        Side 1

Georgia Association REALTORS® ­ Partners in Education  Student Course / Instructor Evaluation  Course Name _____________________________

  Instructor ________________________________

   Date _____________________________________

 

PLEASE FILL IN THE BUBBLES COMPLETELY SO ANSWERS ARE SCANABLE.

Please do NOT use check marks, x's or any other type of mark.The instructor encouraged my participation through questions and answers or exercises.

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The instructor presented ideas clearly and made the subject matter interesting.Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

The use of the outline / handouts for study and / or reference was helpful.Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

The topic is relevant / helpful to my real estate activities.Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

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Additional Comments:

Thank you for your input. (Revised 5­2017)