Social Media Overload
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Transcript of Social Media Overload
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Avoid…Social Media Overload!
5 Steps toward REAL RESULTS from your social media marketing.
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You have every right to be frustrated...
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You have every right to be frustrated...
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What other challenges are you facing with social
media?
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If you’re not generating results with
social media, it’s just a
hobby.
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“You must stay FOCUSED on the areas that can generate
results.”
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Fish Where the Fish Are
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Quick Activity
• Sheet of paper
• Facebook, LinkedIn, Twitter, Google+, Read news, eMail, Video, other (text)?
• Frequent vs. Never
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Step One: Are You a Google Ghost Town?
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• Paid
•Directories (Google+)
•Organic
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Pay where you don’t show up.
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How to move up the Organic
Ladder
• Keywords
• Title tag
•Google+ (other directories)
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Keywords•Words prospects use when
searching on Google
•Use those same words in everything you publish online
• Size matters.
• Be Bold.
•Use often, but don’t overdo it.
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What are Your Critical Keyword
Phrases?
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Title Tag
•Most important phrase you’ll create on the web
•Helps determine where you rank on Google
• It’s how people decide what to click on when searching
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Don’t get ...
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BE CAREFUL!
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Take Action!
• Go look at your title tag
• Does it need work?
• Create a 5-7 words title tag
• Who you are and what you do
• Keywords if possible
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Google+ Local Business
• Important piece of search engine real estate
•Often viewed more times than your Website
• People trust these pages more than Websites
• People make decisions based on reviews
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Protect yourself from the bad apples.
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Some are Just Rotten
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What can you do about it?Ask for Reviews
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Positive Reviews
• Put on delivery slip or invoice
• Ask at final installation
• eMail Blast to customers
• Social Media
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Take Action!
• Go look at your Google+ page
• Is it claimed?
• Claim now or schedule
• Update your info
• Ask for reviews (at least 10)
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Build Trust & Credibility
Step Two:
Are you scaring people off?
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4 Website Pitfalls
•Color Pollution
• All images, no content
•Critical info not above the fold
•No Opt-in box
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What’s wrong with this picture?
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ABCE
•Failure = When a prospect visits your Website and leaves without giving you their information.
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Step Two: Mobilize Your Site
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Be Proud of Your Profiles
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Nothing kills credibility faster
than an untouched profile.
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Numbers Matter
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How to Build Your Numbers
• eMail Blasts
• Promote page via Facebook advertising
•Website!
• eMail Signature
•Run contests
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Take Action!
• Go take inventory of your company social media profiles
• Are you active?
• Are you gaining connections?
• Is your info updated?
• If not, I want you to get it fixed or delete the profile.
• We won’t let our social media sites die on the vine.
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LinkedIn• 5 Benefits to doing business
with you
• 3 quality customers to ask for a recommendation from
• When will you get to 500+ connections?
• Who’s going to update your profile daily?
• Connect your profile with the company
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Take Action• Create a good headline for
yourself.
• List out three bullets on how you (or your company) help other companies.
• Put a date down as a goal for your 500+ connections.
• List three people who have bought from you that would be happy to offer you an endorsement or recommendation.
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Step #3: Content Marketing
Stay ‘Top of Mind’ with Clients and Prospects
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Email is not dead.
• Big myth
• How many of you have checked email today?
• Stay on their radar
• Pack your emails full of value
• ABCE
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Take Action
•What can you offer in return for a prospect’s contact info?
•Newsletter, white paper, discount, etc.
•What would be the topic or title?
• 7 Mistakes to Avoid when __________.
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Blog
•A place for company news and valuable articles for your clients and prospects.
•Like an online magazine for your company
•I recommend WordPress
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Create Compelling Content
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Tips for an effective blog•Minimum: Once a month
•Don’t phone it in
•Syndicate when appropriate
•Use eye-catching images
•Write it and they will come...is a myth.
•Use all social media advantages you can
•Like button / addthis.com / +1
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Social Media Updates
•Communicate where they’re hanging out
• Short, bursts of things they’re interested in
• Soft mentions of your Sweet Spot
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Keep it updated
• Share value
• Article links
•Quotes
• Tips
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What should you post?
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Posting to Social Media
•Use pieces of your blog, enewsletter content
•Use Pictures
•Make it about THEM
• Post frequently
•When in doubt, go local
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Take Action
•What are your customers and prospects areas of interests? How can you add value?
• List out three potential posts that would be interesting or valuable to your customers or prospects.
•Got a phone? Go post one.
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Build Rapport
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Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
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Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
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• Highly under-utilized
• Deeper relationship with your clients
• Recognize Birthdays
• Celebrate Milestones
• Support during tough times
• Stay top-of-mind with prospects
Personal pages: Connect w/ Customers
Text
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What you need to know about the New Facebook Timelines
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Step #5: Get Referrals
The power of LinkedIn is not your network, it’s your network’s network.
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Get Introduced to Decision Makers
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Exercise: One takeaway from
today • Yellow - One thing I learned...
•Green - I’m going to focus on...
• Blue - I’m going to offer value by...
•Red - Once I do _____, I’m taking a well deserved day off.
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In Summary: Fish where the Fish Are
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Don’t get bent out of shape over Social Media
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Don’t over promote. It’s not a billboard!
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Keep it simple.
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Thank you!
•www.ebootcamp.com
•855-eboot-now
•Questions!