Social Media Outreach Session at RSS 2014
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Social Media Outreach Vikas Kumar Talent Acquisition
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Learn how to weave your cold calls, voicemails, and emails with new social media outreach strategies that can increase your call-back ratio by at least 20%. Know how to prioritize various communication vehicles to get faster responses from prospects. Find the social footprint for many of your candidate prospects so you can expand the ways in which you connect with them. Know what to include in your social media messages that will increase the likelihood of generating a positive response. Relate the values of having your own Facebook page and LinkedIn Group, and define which types of activities are best for each of the social networks
Transcript of Social Media Outreach Session at RSS 2014
- 1. Social Media Outreach Vikas Kumar Talent Acquisition
- 2. Outreach Overview
- 3. Old Media Expensive & Unidirectional Traditional Approach Build Creative = Buy Eye Balls
- 4. New Media Inexpensive & bi-directional (one-on-one conversation) Broadcast Outreach
- 5. Initiating Contact Compelling Email Call & Voicemail Social media outreach
- 6. ORDER OF RESPONSE SMS Instant Messenger Emails Call to Mobile Phone Private Message (FB, Twitter DM, Inmail) Public Message (Wall post, @twitter) Call to Land Line
- 7. Social Footprint Find them on: People Search: skipease, wink, pipl, Social Site: linkedIn, facebook, twitter, myspace, ning Contact Management: plaxo, evernote, zoominfo Search till you find a lead. Look for Common friends in Network. Look for conversation starter Common groups, Facebook page, Organizations, Alumni etc
- 8. Social Media Messaging Grab their attention in few lines Step #1 First Message Conversation starter Step #2 Choice of Words Step #3 Focus on finding their availability/interest Step #4 Reason to Reply
- 9. Templates for Social Media Contact Build Trust I just read your blog on (topic) at (forum/site) I saw your comment on _______ I noticed your tweet about ______. Ask for a dialog Let me know if you have interest and we can talk live. Tell them why youre contacting them You seem to be an expert in ____ so I though if we could talk
- 10. LinkedIn Messaging Hi (Candidate's Name) I reviewed your profile today and found your passion towards _XYZ_. ABC is fortune 500 organization with an employee base of ____ employees and offices in India, USA, UK etc. It also have a center of excellence / a high performing team /a core team of XYZ based out of Delhi. I wanted to check if you or any one in your network would like to be a part of Such a team.
- 11. Social Media Guide What Ask for Views, thoughts & share yours Share your experience, blogs, Q&A Ask Questions, Mentions, RT, Via, TChat When 3-4 Times a Day towards evening, more traction on weekends. Once a day. Business Hours Monday through Friday Max 1 Tweet an Hour How 3-4 lines, Images, links, Videos Slideshare, Publisher, Groups, Pictures, Video, Shorthand, Symbols, Keep length to 120- 130 Char. Images More the better, convert text to image Professional images Share only self explanatory & relevant images
- 12. Create Facebook and LinkedIn Groups You can send messages to all members. People are more likely to accept an invite to join a group rather than a personal invite. Post jobs for free. Build thought leadership gain trust and attention Create quality content to make it viral. Involve employees / team members create extended network.
- 13. Social Network Profile LinkedIn Facebook Twitter Customize public URL Customize public URL Bio with relevant handle Join Groups & follow Company Pages Join Groups & follow relevant Pages Follow you target audience Professional Picture & 100% Complete Profile Add relevant URLs Keep About Section updated & Complete Open Networker Manage Security Settings Follow & use #tags
- 14. Social Network Activity LinkedIn Facebook Twitter Open to recruitment communication Would like to know about you & your company DM any recruitment message Post Jobs in Relevant Groups Route them to your Company page Share Jobs but tweets must be relevant & interesting for target audience. Status Updates must be professional Give it a personal touch As per target audience.
- 15. Optimizing Your Outreach Strategy Analyze your outreach results to craft messages that works On which days are your messages most often read & shared by others? At what time of day are your links most often clicked on? By whom are your messages most often read & shared? Do those results differ among Twitter, Facebook, blog readers, etc.? Do those results differ among topics or talking points? How do different calls to action (i.e., watch this, learn more, find out) play out on different channels, at different times of day, etc.
- 16. Other Tools & Ways to get attention Comment on their status update. Mention their name Share their content Twitter Search Followerwonk, Topsy, Twazzup, Twiangulate Twitter Alerts Tweetbeep, Tweet alarm, Warble RT their post, mention them in your post Facebook Search Social Search, Friend Finder UVRX Google custom search engine for Social Search
- 17. CONTACT ME www.linkedin.com/in/vikaskumar2 @vik_2 Vikas Kumar Talent Acquisition / Social Media [email protected]
