Social Media Optimization Strategies to Build Your Brand
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Transcript of Social Media Optimization Strategies to Build Your Brand
UNIFIED INFOTECHUNIFIED INFOTECH PVT. LTD PVT. LTD
SOCIAL MEDIA OPTIMIZATION STRATEGIES
www.unifiedinfotech.netwww.unifiedinfotech.net
SMO – WHAT WE ALL KNOW SMO – WHAT WE ALL KNOW ABOUT IT?ABOUT IT?
SMO or Social Media Optimization is the word-of-mouth that causes brand awareness through social media platforms, social news buttons, microblogging or incorporating third party functions such as images and videos.
SMO BENEFITS...SMO BENEFITS...➢ Branding & Brand Recall➢ Increased Brand Visibility➢ Real-Time Communication
with Target Clients➢ Reach Out to Niche
Audience➢ Latest Buzzword for
Marketing & Promotions➢ Drive More Traffic ➢ Creating Fresh Contents➢ Monitoring various discuss
in target markets➢ Increased Rate of
Conversion
SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION PHASES AND TASKSPHASES AND TASKS
Social Media Optimization Phases
● Organize● Strategize● Optimize
Social Media Optimization Tasks
● Research & Analysis● Discussion & Strategy● Active Participation● Reporting & ROI
Social Media Optimization How-To's Social Media Optimization How-To's Brands must learn the right tactics to optimize their social media platforms and drive traffic to company website/blogs. How-to do that:
●Social Networking ●Micro Blogging ●Video Promotions ●Slide Shows ●Case Study ●Blogging ●Photo Sharing ●Group participation●Answer and comment posting ●RSS Promotions ●Widgets Promotions
Popular Social Media PlatformsPopular Social Media Platforms
● Facebook● Google+● Twitter● LinkedIn● Pinterest● Digg● StumbleUpon● Delicious● Flickr
MicroMicro BloggingBlogging
News or Event Promotions
Brand Promotions
Promotions via Micro Blogging sites like Twitter, Tumblr, Friendfeed
Video PromotionVideo Promotion
Share News,updates, information, product launch, showing demos of different products via popular video tools such as YouTube, Vimeo, Vine, Pinterest, Instagram
BloggingBlogging
Writing blog contents on niche topics for promotion of news, event, interviews of niche experts, video, podcast
Use Blog for cross-platform promotions, networking utilities
Slide PromotionsSlide Promotions
Making of PowerPoint presentation on different topics & promote them via Slideshare, Slideburner, Scribd to get more Brand Recall & Brand Visibility.
Promote Case Studies via PPT Slides.
Promote market analysis on company
Photo SharingPhoto Sharing
Share different photos related to portal, products, services which can be promoted by Photo Sharing sites like Flickr, Picasa, Photobucket etc.
Increase Brand Recall from different verticals of your company
Group Participation, Answer & Group Participation, Answer & Comment PostingComment Posting
Participation on different related groups at Yahoo Groups & Google Groups as well as different social networking sites.
Answer question at Yahoo Answer & other related sites such as Quora
Post relevant comments on vertical specific Blogs.
RSS PromotionsRSS Promotions
Submit RSS to all major readers, promote through different social media platforms.
Cross-promotion of different RSS feeds on blogs.
Submit RSS to different ping sites.
Widgets PromotionsWidgets Promotions
Make a badge of your site & promote it.
Make widgets for promoting news, articles.
Use this badge/widgets to blog & social network profile.
UNIFIED INFOTECH PVT. LTDUNIFIED INFOTECH PVT. LTD
That's a brief overview on Social Media Optimization. But, if you want to plug-in more social media activities, look up for a professional....
THANKS!!
www.unifiedinfotech.netMail us at: [email protected]: 033-40602205