Social Media Optimization for Navigating Social Media’s Wild, Wild West
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Transcript of Social Media Optimization for Navigating Social Media’s Wild, Wild West
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American Marketing AssociationAustin Chapter
February 24, 2009
!ova"i gau$ioptimizationsocial media
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CONFIDENTIAL2
why are we here? how to effectively optimize social media for online marketing campaigns. design is a critical factor in social media marketing. big media is still consumed by the majority. social media = powerful & cost effective u = little or no direction for effective use.
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some key points be excellent believe be awesome be fearless be scared be everywhere be first be real be the brand be a risk taker be careful be empathetic be valuable be helpful be open be honest be friendly be yourself don’t be a pr pro don’t be stupid be true to your dna
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“What if we used only social media for promotion?”
- the big pitch
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we need to talk about a few seo basics first...
click thrus | humans
backlinks | search engines
anchor text | search engines
a quick detour
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viewzi 101
introducing viewzi to the world
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viewzi 101
introducing viewzi to the world
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a few brief case studies
blogs > CBS
twitter > cnn.com
the groundswell > wired, ad age, etc...
let’s see the goods
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blogs > cbs
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blogs > cbs
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twitter > cnn
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groundswell > wired magazine, ad age, etc...
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great - can you replicate it?
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simply interactive | iamsecond.com
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ijustine | att
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ijustine | att
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ijustine | att
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ijustine | att
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ijustine | att
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ijustine | att
ijustine - the inte
rnet - over 1000
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ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
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ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
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CONFIDENTIAL
ijustine | xtrain.com
full circle - traditional “tv” ad with a strong call to action.
differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length
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CONFIDENTIAL
whurley | bmc
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whurley | bmc
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whurley | bmc
$821,094.75/48hrs
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“are you going to show us how you do this already?” social media manifest
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“are you going to show us how you do this already?”
where | what sites to go to
what | ...do you do when you get there
when | what order to do it in
social media manifest
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The Social Media Manifest. Your guide to online buzz creation...
social + connect + engage
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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social media manifest
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Yea! You already know how to do this?
put on your party dress!
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social media [email protected]/giovanni469.682.6978
giovanni gallucci
adobe.tv BarCampAustin.org ExtremeSocialMarketing.com gallucci.net mar.com MeritBuilder.com MissingClicks.com
préDevCamp.org RadioTime.com SimplyInteractive.net Viewzi.com Viewzi.TV xtrain.com
Thanks to.net for sponsoring my talk!
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