John Hodgkinson Consultant Orthopaedic Surgeon Wrightington Hospital October 2010.
Social Media Optimization by Monique Hodgkinson
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An Overview of Social Media Optimization (SMO) By Monique Hodgkinson Marketing Consultant Screen Caffeen 7/22/09 Copyright 2009 Screen Caffeen
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Slide set from a presentation giving a 10 minute overview of Social Media Optmization by Monique Hodgkinson
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An Overview of Social Media Optimization (SMO)
By Monique HodgkinsonMarketing Consultant
Screen Caffeen
7/22/09
Copyright 2009 Screen Caffeen
Social Media Optimization Strategy about how you bring traffic to your website.
Why should you use SMO?
Cheap, wide reach, like-minded people, fast
Many tools, choose wisely
StrategyBe The Subject Matter Expert
Part of Your Marketing
Give something to get something
Many free tools that help you promote and monetize your biz.
Copyright 2009 Screen Caffeen
BlogsWhat is a blog?
How to maximize your blog:Categorize
Use Keywords
Post regularly
Use Images
Guest bloggers
Copyright 2009 Screen Caffeen
Where to register blogs? Digg
Technorati
Google’s Blogsearch
Copyright 2009 Screen Caffeen
SMO ToolsYouTube
CMS systems
OpenZines
Flicker
Squidoo
Yahoo! Answers
Forums
Link Exchanges
Copyright 2009 Screen Caffeen
Why Use Screen Caffeen?I can help you develop your strategy
Writing, registering, set up, etc…
Copyright 2009 Screen Caffeen
• Questions???
• Ready to start?
Copyright 2009 Screen Caffeen
