SOCIAL MEDIA

OPTIMIZATION

Casa Camper

Dy Lucy

Pfeiffer Thomas

Rospars Sophia

Increase the linkability

Web site: Improve the visibility of

their offers

Add a page where people can share their experiences

Page on Facebook: More interactions

More updates

A tab to describe the hotel’s offers and attract more fans

Twitter More interaction with the

followers

Update more news, more precise tweets that are more original

Blog: Create a blog to reach

more customers

Digg Be a member and spread

the information to the business world

Make targging and bookmarking

easy

Already have the « add this » button

Customers can share and follow the casa

camper’s information

Button already existing on the homepage:

facebook, twitter

Facilitates the access to those sites for the visitors

of the site

Recommendations:

Improve keywords (barcelone, berlin, design hotel,

casa, camper, hotel)

Reward inbound links

Have more exchanged links between the social

media sites (put facebook link on twitter etc …)

Help your content travel

Submit them to relevant sites that will help the

customer’s content travel further, and ultimately

drive links back to the casa camper’s site.

Put hotel videos on youtube.com

Travel their information to Ping.fm

Make and put videos thanks to the jing application

Put videos on travel sites and travel blogs

Encourage the mashup

Put RSS feeds on the websites of « Casa

Camper »