Social Media Operating in the Digital Age March 5, 2010 Chapel Hill, NC Terry Bledsoe, Chief...
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Socia l Media Operating in the Digital Age March 5, 2010 Chapel Hill, NC Terry Bledsoe, Chief Information Officer Catawba County, NC Mature s
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SocialMediaOperating
in the Digital AgeMarch 5, 2010Chapel Hill, NC
Terry Bledsoe, Chief Information OfficerCatawba County, NC
Matures
Web2.0Openness
CollaborationCommunityTrust
ShareContent -> Tools -> Dialogue ->
Control
Users Add Value
Social Networks
BLOGS
Empower the PublicHashtags
Crowd Sourcing
NewspapersRadio
TVCitizenEngagement
Web Site
32Voters18
Meet
Gavin“Life is a Stage… Perform”
“Leading, Inspiring, & Motivating Young People across Our Nation!”
2000 to 2008 Age 18 to 44
Not Growing
Is it Really a Phone ?
New DevicesChange Expectations
YesBUTwhat is Catawba County doing?
and why should you care?
How Catawba County Uses Social Media
InternalSitesLegislative Blog
Environmental Health TwitterSharePoint
SocialMediaSuccessful Tweeting
Government Representative
Private Individual Vs
Privacy“no longer the social norm.”
Mark Zuckerburg Founder of Facebook
• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying
HintsThink Before You Tweet!
?CommentsAllow or Not
Moderated or NotWho MonitorsWhat Criteria
Spam Who Responds
Do You Respond
?Public
Records
What Is? What Isn’t?Covered by Current PolicyThird Party SitesHow do You Capture
?PolicyProfessionalismProfessional Sites vs Personal Sites
Client Friend RequestsPasswordsEmail Address
Who Decides if a Site is NeededTransparencyCommentsCapturing Public Record
?PolicyProfessional Sites vs Personal SitesPersonnel
Web searches for employmentWhat sites to searchWhat if I miss somethingStumble upon
Use while on dutyExcessive useLaw, EMS, 911
Resources•Does not take a consulting firm to bring up a Social
Networking site.•Think beyond traditional webmaster and PIO• Look down the hall
•Use online tools• Link feeds from existing sources•Most Popular Sites•Facebook, My Space, Twitter, Flickr, YouTube
•Tools•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed
YesBUTwhat are you doing?
New Media for Local Government
SocialMediaOperating
in the Digital AgeMarch 5, 2010Chapel Hill, NC
Terry Bledsoe, Chief Information OfficerCatawba County, NC
Matures
