Social Media Strategy on a Budget: GSMI Social Media Strategies Summit 2014
Social Media on Budget
33
Presented by: @lisabuyer ClickZ columnist and Search Engine Watch contributor Interactive PR, social media + branding specialist agency owner Social Media on a Budget
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Transcript of Social Media on Budget
Presented by:@lisabuyer
ClickZ columnist and Search Engine Watch contributor
Interactive PR, social media + branding specialistagency owner
Social Media on a Budget
About MeLisa Buyer @lisabuyer
Managed my own PR and branding agency for past 15 years
Come from a traditional PR background Digital by design during the dot com daysSocial Media is part of my PR mixologyPractice yoga and follows some celebrity
gossipThe Buyer Group, president and ceo interactive public relations, social
media + branding@lisabuyer
Social Media Can Take Time
@lisabuyer
Time is Money
@lisabuyer
Save Time << Get Results
-Content without creating new content (Huh?)
-How to reuse, recycle and repurpose quality content (Be Green)
-Time saving tips to social media efficiency (and sanity)
@lisabuyer
Content without creating new content
@lisabuyer
SourcesWebsiteNewsBios
Products/ServicesNewsroomLocations
White paperPhotosVideos
@lisabuyer
Today’s Public Relations
@lisabuyer
Why?
@lisabuyer
The media issearch and social savvy
@lisabuyer
The Majority of Journalists Now Depend on Social Media for Story Ideas
@lisabuyer
43% of journalists report being pitched
through social networks
@lisabuyer
65% of journalists usesocial media sites such as
Facebook (and LinkedIn)
for story sources
@lisabuyer
Pitches through a social network like
Facebook resulted in coverage approximately
70% of the time.
(compared to about 0-20% with a standard pitch)
@lisabuyer
@lisabuyer
CNET, NPR WSJE
lostremote.com
First Tweet March 21 2006
10 PR Things You Can Do Now on Facebook
@lisabuyer
1. Ask GOOD Questions
@lisabuyer
2. Report the News
@lisabuyer
Company NewsThird Party NewsUnofficial Company News
Company News and the content strategy – might look like this….
@lisabuyer
3. Manage the Community
@lisabuyer
This is a job AND an adventure – Have a schedule!8:00 am Latte and good morning
check in, something cheery!12:00 pm Lunch time easy reading post 3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post
4. Cross socialization! Tweet all about it!
p.s. Don’t forget the Link ;)
@lisabuyer
5. Promote the actual Facebook URLfacebook.com/tostitos
@lisabuyer
Printed materialPackagingTV commercialsBusiness cards
7. Brand it. Message it. Profile Image
@lisabuyer
7. Report it! Newsroom Tab
@lisabuyer
8. Mix and Mingle in other communities
@lisabuyer
9. Pitch it! Media relations happens on Facebook
@lisabuyer
10. Distribute it! Facebook Friendly press releases
@lisabuyer
Like us on Facebook with URL and LINK
Follow us on TwitterSubscribe to our company blogWatch us on YouTube
Bonus:Blog hook up!
@lisabuyer
Blog tab to Facebook PageRepost on Facebook PageUse a VisualMake it easy for people to “Like”
from your Blog to Facebook
Like button used by 2+ million websites
@lisabuyer
Likes are the new Links!Bruce Clay SES: SEO 101 2011
@lisabuyer
Thank you for having me!
Email questions or feedback to [email protected]
or DM me on Twitter @lisabuyer
SourcesPR Newswire/PRWeek Survey
http://multivu.prnewswire.com/mnr/prnewswire/43321/Tekgroup Journalist Online Newsroom Survey
http://www.tekgroup.com/onlinenewsroomsurvey/George Washington University Study
http://www.gwu.edu/explore/mediaroom/newsreleases/Video
http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/
