Social Media on Budget

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Presented by: @lisabuyer ClickZ columnist and Search Engine Watch contributor Interactive PR, social media + branding specialist agency owner Social Media on a Budget

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Transcript of Social Media on Budget

Page 1: Social Media on Budget

Presented by:@lisabuyer

ClickZ columnist and Search Engine Watch contributor

Interactive PR, social media + branding specialistagency owner

Social Media on a Budget

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About MeLisa Buyer @lisabuyer

Managed my own PR and branding agency for past 15 years

Come from a traditional PR background Digital by design during the dot com daysSocial Media is part of my PR mixologyPractice yoga and follows some celebrity

gossipThe Buyer Group, president and ceo interactive public relations, social

media + branding@lisabuyer

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Social Media Can Take Time

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Time is Money

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Save Time << Get Results

-Content without creating new content (Huh?)

-How to reuse, recycle and repurpose quality content (Be Green)

-Time saving tips to social media efficiency (and sanity)

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Content without creating new content

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SourcesWebsiteNewsBios

Products/ServicesNewsroomLocations

White paperPhotosVideos

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Today’s Public Relations

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Why?

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The media issearch and social savvy

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The Majority of Journalists Now Depend on Social Media for Story Ideas

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43% of journalists report being pitched

through social networks

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65% of journalists usesocial media sites such as

Facebook (and LinkedIn)

for story sources

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Pitches through a social network like

Facebook resulted in coverage approximately

70% of the time.

(compared to about 0-20% with a standard pitch)

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@lisabuyer

CNET, NPR WSJE

lostremote.com

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First Tweet March 21 2006

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10 PR Things You Can Do Now on Facebook

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1. Ask GOOD Questions

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2. Report the News

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Company NewsThird Party NewsUnofficial Company News

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Company News and the content strategy – might look like this….

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3. Manage the Community

@lisabuyer

This is a job AND an adventure – Have a schedule!8:00 am Latte and good morning

check in, something cheery!12:00 pm Lunch time easy reading post 3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post

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4. Cross socialization! Tweet all about it!

p.s. Don’t forget the Link ;)

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5. Promote the actual Facebook URLfacebook.com/tostitos

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Printed materialPackagingTV commercialsBusiness cards

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7. Brand it. Message it. Profile Image

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7. Report it! Newsroom Tab

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8. Mix and Mingle in other communities

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9. Pitch it! Media relations happens on Facebook

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10. Distribute it! Facebook Friendly press releases

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Like us on Facebook with URL and LINK

Follow us on TwitterSubscribe to our company blogWatch us on YouTube

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Bonus:Blog hook up!

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Blog tab to Facebook PageRepost on Facebook PageUse a VisualMake it easy for people to “Like”

from your Blog to Facebook

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Like button used by 2+ million websites

 

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Likes are the new Links!Bruce Clay SES: SEO 101 2011

 

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Thank you for having me!

Email questions or feedback to [email protected]

or DM me on Twitter @lisabuyer

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SourcesPR Newswire/PRWeek Survey

http://multivu.prnewswire.com/mnr/prnewswire/43321/Tekgroup Journalist Online Newsroom Survey

http://www.tekgroup.com/onlinenewsroomsurvey/George Washington University Study

http://www.gwu.edu/explore/mediaroom/newsreleases/Video

http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/