Social media nonprofitcenter0913
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Transcript of Social media nonprofitcenter0913
Media Training:Social Media Training and Strategy
Despina PappasPR and Marketing CoordinatorBroadBased Communications
•PR and Marketing Coordinator•Digital Project Management•Social Media Fiend•Flagler College Graduate & past tour guide•Volunteer•Elephant Lover
Despina A. Pappas
http://youtu.be/Q8pyNHz6Pr0
Strategy
•What are you goals for Social Media?
•What SM Outlets would you like to use?
•Make a schedule! Editorial calendars are not just for publications.
Online PolicyDoes your company/organization
have an online policy?If yes, know it.If no, create it!
Tools
Best Practices
The Dos and the Don’ts of your online presence.
“House Rules” document on your pages.
“Right to Delete” Policy.
Quick Tips1.Create a strategy, and stick to it2.Cultivate a strong community3.State your purpose and your request in a clear matter4.Create BUZZ and excitement5.Do your research and learn the lingo6.Keep talking!7.Think outside the box (Causes, contests, events – try anything once)
Case Study