Social media nonprofitcenter0913

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Media Training: Social Media Training and Strategy Despina Pappas PR and Marketing Coordinator BroadBased Communications

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Transcript of Social media nonprofitcenter0913

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Media Training:Social Media Training and Strategy

Despina PappasPR and Marketing CoordinatorBroadBased Communications

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•PR and Marketing Coordinator•Digital Project Management•Social Media Fiend•Flagler College Graduate & past tour guide•Volunteer•Elephant Lover

Despina A. Pappas

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http://youtu.be/Q8pyNHz6Pr0

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Strategy

•What are you goals for Social Media?

•What SM Outlets would you like to use?

•Make a schedule! Editorial calendars are not just for publications.

Online PolicyDoes your company/organization

have an online policy?If yes, know it.If no, create it!

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Tools

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Best Practices

The Dos and the Don’ts of your online presence.

“House Rules” document on your pages.

“Right to Delete” Policy.

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Quick Tips1.Create a strategy, and stick to it2.Cultivate a strong community3.State your purpose and your request in a clear matter4.Create BUZZ and excitement5.Do your research and learn the lingo6.Keep talking!7.Think outside the box (Causes, contests, events – try anything once)

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Case Study

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