Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 No Matter...
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Transcript of Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 No Matter...
Social Media = New Tools for Community Building, Organizing &
Advocacy February 11, 2013
No Matter What The Issue, Relationships Are Part of the
Solution
Marie Jobling, DirectorCommunity Living Campaign
Community Organizing is...
The belief that a person affected by an issue has more power to create change by coming together than by acting alone.
Through community organizing, we empower ourselves, create long-term change, and shift the balance of power.
Regardless of the issue, relationships are part of the solution. And social media is all about relationships…
• We create change together
• We do the research and make a plan
• We are accountable to one another
• We meet people where they are
• We build relationships
• We celebrate victories big and small
Elements of Organizing
Why Social Media?
Social media can help build relationships in new and powerful ways.
Social media is a set of very powerful “tools” that allow us to share information and mobilize for social change.
Why Is It Important • Social media networks are growing and
quickly becoming commonplace in ALL aspects of society
• Traditional forms of communications are move away from paper to being on-line
• Social media has added new ways to connect and to engage
Don’t be Left Behind!
The number of social media users age 65 and older more than doubles each year.
1 in 4 people 65 and older are now part of a social networking site.
Seniors are the fastest growing group on-line…
Start With E-Mail
• You can get a free account in just a few minutes – main sites are yahoo and gmail.
Email is necessary to do most other things with social media.
Turn A Computer Into A “Video
Phone” – for Free
Even if seniors cannot come to a meeting, they can still be involved through Skype
What you Can Do With Facebook
• Connect – keep in touch with friends & family; build your network; connect with supporters and other like-minded people or organizations
• Share – spread information, insights, news and events; share photos, video and other media; start a discussion and get instant feedback and advice
• Support – recommend organizations, causes and political leaders
Key Steps In Organizing
1. Develop Outreach Lists and Relationships
2. Research Solutions
3. Identify Decision-makers
4. Educate and Involve the Community
5. Identify and Develop Spokespersons
6. Mobilize for Direct Action
7. Celebrate
#2 – Research Solutions
How Big Is the Digital Divide in SF? Government Websites Ask GoogleCOIT Reports and Plans On-line
What Have Other Communities DoneLook for Ideas and Allies
Who Makes Decisions About Funding and What Is the Timeline?
Social Media Can Amplify Your Message
Basic Tools – Many Audiences
• Promote your issue, raise awareness, spread the word, increase your lists and move people to action.
• Get instant feedback from your allies; utilize the “grapevine” with friends telling friends
• Connect with influential people (i.e. bloggers, policymakers, press, bloggers, other organizations and allies.
The Key to Social Media? Don’t Be Afraid – Just Try!
• Social media is free but requires a time commitment
• You can learn slowly on a “need to know” basis with lots of on-line help available
• Social media + assistive technology can provide equal access to all
• Social media is available in many languages
So Now Let’s Try…
For more information, go to www.sfhealthyaging.org or call 415-821-1003 ex. 1