Social Media Networking for Wine Marketing - 2013 Eastern Winery Exposition
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Social Media Networking for Wine Marketing: What’s New in Tools and Trends Mobile Websites and Pinterest
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A 15 minutes I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of mobile websites, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: [email protected]
Transcript of Social Media Networking for Wine Marketing - 2013 Eastern Winery Exposition
Social Media Networking for Wine Marketing: What’s New in Tools and Trends
Mobile Websites and Pinterest
Kris Chislett
• BlogYourWine.com- Online Strategy
• MobileWineryWebsites.com- Mobile Website Design
• Cell: 904-472-1727
How Does Your Website Look “Mobily?”
When was the last time you viewed your website on a mobile device?
Mobile is local.
The Relevance of Mobile.
• Google Keyword Tool showing “restaurant” mobile search.
Almost 25 million people searching for “restaurant” or “restaurants” on a mobile device.
The Relevance of Mobile.
Using the Google Keyword Tool to Search for “Pennslyvania Wineries” Searches.
The Relevance of Mobile.
12,100 People Searching for “Pennsylvania Wineries” From Desktop/Laptop Computers.
The Relevance of Mobile.
Using the Google Keyword Tool to Search for “Pennslyvania Wineries” Searches.
The Relevance of Mobile.
5,400 People Searching for “Pennsylvania Wineries” From Mobile Devices.
• You don’t have a choice about it!• Pinterest drives sales directly from its
website.• 21% of people have purchased an item
from Pinterest.• Pinterest is driving more ecommerce than
Facebook and Twitter combined.
www.pinterest.com/source/yourwebsite.com/
