SOCIAL MEDIA @NEN - iec.ch · • @NEN_webcare: customer service - Listen to the conversation -...

$: SOCIAL MEDIA @NEN - iec.ch · • @NEN_webcare: customer service - Listen to the conversation - Join the conversation\ ...$

SOCIAL MEDIA @NEN Eva Kosto, online marketer NEN Publishing

NEN Publishing

• 40 employees • 6 marketeers for marketing and sales of

Standards and related products

Start Pilot Social Media @NEN

Pilotprojects: • Communications: Blog on SR (ISO 26000) • Standards Development:

LinkedIn & Twitter / event-website • Marketing & Sales: Twitter & Facebook

Presenter

Presentation Notes

Pilot started in 2010 As start Communications gave out a guidance on how to behave on Social media

Marketing & Sales Account on twitter • Alter ego • Personal touch

Goals • Engage, listening, dialogue with customers • Interaction on a personal level • More traffic to our website

Presenter

Presentation Notes

Twitter: In The Netherlands growing fast

Twitter @SvenvanNEN

• Start: september 2010 • Intentional focus group:

Building sector • Broadening to:

SR, healthcare and all other news • Now: 1.360 followers • Time: 2 h/week

Fanpage on facebook

• Start: november 2010 • Low profile messaging • Now 87 fans

Presenter

Presentation Notes

Facebook is only recently growing fast in The Netherlands: + 1.2 million new users in The Netherlands Facebook used mostly for private matters not for professionals

NEN @ social media

• LinkedIn Expertgroups: join or start a group

• YouTube/NENonTube • @NEN_webcare: customer service

Presenter

Presentation Notes

- Listen to the conversation�- Join the conversation

SOCIAL MEDIA @NEN - iec.ch · • @NEN_webcare: customer service - Listen to the conversation -...

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