Social Media Myths, Truths and Implications 2011

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Presentation I had on Helsinki Digital Business Christmas party on 16.12.2010.

Transcript of Social Media Myths, Truths and Implications 2011

Page 1: Social Media Myths, Truths and Implications 2011

N2 Social Media Hub

2011

Page 2: Social Media Myths, Truths and Implications 2011

Three false myths of 2010

1. Social media is only a part of marketing communication.

2. Social media plays no role in marketing if you are not B2C company.

3. Social media is more than Facebook.

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Three truths of 2010

1. Social media is a real business changer. Change has just begun.

2. Recommendation is the most important metric for marketing. Every company is recruiting, right?

3. Facebook is more than social media. Facebook is the new internet. it or not.

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What doesthis mean

to your company?

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1. Collaboration must be the priority of the business strategy.

http://www.altimetergroup.com/2009/07/engagementdb.html

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2. Social media must be the priority of the marketing strategy.

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3. Facebook must be the priority of the internet strategy.

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Three implications for companies in 2011

1. Collaboration and transparency must be the priorities of the business strategy.

2. Social media must be the priority of the marketing strategy.

3. Facebook must be the priority of the Internet strategy.

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Happy new year2011

www.n2.fi