Social Media Myths (debunked)
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Separating the wheat from the chaff so your social enterprise can rock the social web. Presentation given at Enterprising Non-Profits' social media night in Vancouver, Feb 16 2011.
Transcript of Social Media Myths (debunked)
Social Media MythsSeparating the wheat from the chaff so
your social enterprise can rock the social web
Wednesday, February 23, 2011
Myth #1:You need to have an active social media presence everywhere.
Fact: It’s way easier to join a party than start one.
Wednesday, February 23, 2011
Myth #2:Social media is for marketing.
Fact: Social web tools include internal applications as well as customer-facing ones.
Wednesday, February 23, 2011
Myth #3:Social media is by, of & for young people.
Fact: Social media works best when it’s truly collective.
Wednesday, February 23, 2011
Myth #4:Social media is a time-waster.
Fact: Done right, it can save you time & improve efficiency.
Wednesday, February 23, 2011
Fact: Active engagement online can improve offline relationships.
Myth #5:If I spend too much time online, my “real” social life will suffer.
Wednesday, February 23, 2011
Myth #6:If we make a mistake, we risk abject public humiliation. Fact: Sincere apologies go a long way, even online.
Wednesday, February 23, 2011
Myth #7:No pain, no gain.
Fact: You can use social web tools to amplify & extend the work you love most.
Wednesday, February 23, 2011
Myth #8:“Going viral” is a goal.
Fact: Getting a lot of page views is nice, but meeting your strategic objectives is more important.
Wednesday, February 23, 2011
Fact: Asking for input from your community doesn’t require handing them the reins.
Myth #9:Social media is a slippery slope to consensus mayhem.
Wednesday, February 23, 2011
Keep in touch• www.raisedeyebrow.com
• Twitter: @laurenbacon
• http://about.me/laurenbacon
• www.thebossofyou.com
• www.womensconference.ca
Wednesday, February 23, 2011
