Social Media Monitoring - Mile High Social Media Club Presentation
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Transcript of Social Media Monitoring - Mile High Social Media Club Presentation
Monitoring Social MediaMonitoring Social MediaApril 15, 2009
Social Apps & Profiles• Facebook Applications • Open Social Applications• Content Distribution Applications (NetVibes, iGoogle)• Profile Management (Facebook, MySpace, Twitter)
Discoveries• Application loyalty is to the use, not the author.• Viral isn’t hands-free, promotion still necessary.• Authenticity versus Absence.• Why not When.• ROI in the age of PPC.
Build it and they will …
Monitoring the ConversationMonitoring the ConversationBLOG MENTIONSCOMMENTINGSOCIAL MENTIONSQUESTION & ANSWERSREVIEWSUSER GENERATED
ApplicationsSocialMentionTwitter SearchBackTypeOmgiliBlogPulseGoogle BlogsearchTechnoratiFriendFeed Search
• Client wanted to expand into the Social Space– Blogging & YouTube primarily
• Audited client in the Social Space– Monitored Conversations and Competitors– Analyzed Results– Created Recommendations
ExamplesExamples
Social AuditStatus in the Social Arena• Conversations• Media (Video/Imagery)• Network Profiles• Question & Answer• Common References• Negative or Positive• Competitor Analysis• Recommendations
RELEVANCYBrand MonitoringCustomer ServiceUnderstanding the CustomerMarketing Research
Comment MarketingBlog Strategies
Managing the Hype
LEVERAGING
Approaching Social
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Discovery
Expectations &Recommendations
Audit
Monitor
Analyze
Implement