Social Media Monitoring and Reporting Services

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Social media monitoringMarket intelligence. Real-time.

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What is social media monitoring?

2

Your Brand

It’s online health

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What can we do for you?

We can create bespoke online market intelligence reports & analysis:

• Understand consumer perceptions on key issues which are relevant to the client (environment, politics, etc).

• Understand a brand’s online reputation examining how target groups see the brand, its industry and competitors.

• Mine competitive intelligence and understand how competitors position themselves and their products online

• Gain consumer insights and learn what matters to consumers online in a particular product or product category.

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What can we do for you?

Empower you to create your own tracking and reports.

We can provide you with the tools and training you need to monitoring online opinions in an ongoing listening programs

Benefits

• Provide a new ongoing service offering to your clients

• Provide a more holistic reports and analysis on brand and consumer research reports

• Unbiased views on brands, products, industries and issues

• Differentiate yourself from other research agencies

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We use the Attentio Brand Dashboard™• Multi-language and multi-

country analysis: 50 languages. Reporting in 19

• CoverageOnline News sources, Blogs, Forums, YouTube, Twitter, DailyMotion

• Experience many sectors, especially automotive, pharma, mobile and telecom, electronic consumer goods, travel, governmental

• Multi-dimensional scaling (MDS) analysis

• Used by many bluechip brands: Samsung, Lexus, Johnson & Johnson, Lexus, Green Party and others.

• Low entry pricing

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Markets & languages covered

• Attentio Brand Dashboard is based on technology that allows to track all languages including Arabic, Asian characters or Russian.

• Most European markets and US have extensive social media coverage in Attentio Brand Dashboard. Other countries, including Arabic countries and Asia, are covered partially but the coverage can easily be extended for any specific market or region if there is such interest.

• Attentio Brand Dashboard allows you to filter your results based on language, region, topic or type of source (e.g. news, forums, blogs, YouTube and Twitter), which gives your projects flexibility and enables you to compare different target groups.



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Attentio Brand Dashboard™• Analyse the buzz around your brands or products across social media sources and online

news. • Monitor up to 40 Brands or keyword profiles across 20 million blogs, 1000s of news and

influential sources, 1000s of Forums, Twitter feeds (and other microblogging sources), Video logs (YouTube & DailyMotion)

• Analyse the information by source, topic, country and or language (depending how your set up your Dashboard).

Key features: • Monitoring trend charts• Email alerts• Multi-language sentiment analysis• Topic detection• Access to buzz files (CSV files)• Access to Chart Builder™ for creating your custom charts• Attentio Brand Maps™ • Historical scan 1 month back in time from set-up (additional historical time available upon request)

•



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Reporting and monitoring services/tools and costs

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Attentio Insights™ ReportUsed for

• To gain a deeper understanding of how your brands are perceived online.

• Insights reports can help you answer specific questions on key concerns regarding your brands and products and issues around them, or tell you how your brand is positioned in Social Media.

• We have experience in supplying insights reports in most industry sectors: automotive, pharma, mobile and telecom, electronic consumer goods, travel, governmental industry sectors

Brand Dashboard

Brand Maps

HTC Brand Scenario Planner

Brand Dashboard

Brand Maps


TOOLS USED

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“Attentio enables brand owners to monitor sentiments as articulated by journalists, bloggers and online consumers. Detecting positive and negative attitudes early is an essential part of active brand reputation management.”

Conversational Audit

Used for

• This is a bespoke online audit report which looks at your brands and those of your competitors to understand their conversational dynamics.

• It helps you understand your brand's perception in social media channels, its perceived strength's and weaknesses, key audiences and channels, brand sentiments, and the key topics people associate with your brand.

Brand Dashboard

Brand Maps


Brand Dashboard

Brand Maps


TOOLS USED

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Used for

• To provide a real time measurement for online Brand Reputation

• Understand your strengths versus your competitors

• Identify weaknesses and opportunities in strategy

• Create winning brand positions fit for your empowered consumers.

Brand reputation & Planning Brand Dashboard

Brand Maps HTC Brand

Scenario Planner

Brand Dashboard

Brand Maps HTC Brand

Scenario Planner

TOOLS USED

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Tool licensing & ongoing reporting

Attentio Brand Dashboard• Automated online application, (ASP model)• White label version available (additional

setup cost)

• Free Trial available

Attentio Buzz Report• Periodic reports, market research format

• Target: Fortune 1000 and channels

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Additional services

Influencers list: • Identifying key online influencers in each market

Online Dashboard training (usage and setup): • First session is Free with every Attentio Dashboard

license purchase.

Face to face in-house training • Can be arranged for in-house staff to enable them

to perform their own analysis

Strategy and planning services • Turning findings into market strategies

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Pricing

1 Attentio Brand Dashboard -2 regions £1,500 per month or £15,000 per year

3 Attentio Brand Dashboard -2 regions / per Dashboard cost £1,200 per month or £12,000 per year

5 Attentio Brand Dashboard -2 regions / per Dashboard cost £1,050 per month or £10,500 per year

Set up cost per language £750

Attention Insights report from £3500 (based on a single region)

Conversational Audit from £8000 (based on a single region)

Brand reputation & planning From £10 000

Ongoing Buzz Reports £10 000/report/region

Influencers list (per domain & country) £8,000

Online Dashboard Training (usage & setup) First session free

Face to face training (custom) £120/hr or £1000/day (+expenses if applicable)

Strategy & Planning £1000/day (+expenses if applicable)

Attentio Brand Dashboard - min. 6 months subscription

Reporting services

Other services

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BRIEFIn preparation for their global strategy, Syngenta global wanted to have a better understanding of their online audiences and perceptions of their brand and recommendations on how to correct misperceptions about their business.

APPROACH

Created a 3 stage bespoke analysis process which included:

1) DATA COLLECTION: Starting with a group session to collect what people knew, confirmed by a global internal survey.

2) ANALYSIS: Included a) A data analysis of their own reports b) blogger influence and impact c) media analysis looking at the way Syngenta communicates today

3) REPORTING AND VALIDATION

Sample case: Syngenta

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Basel, 12/11/09 | Digital Engagement Strategy - Analysis | 14

CHANGEA look at Syngenta and their onlinereputation

a.What audiences do we needto reachb.How you are perceived byeach audiencec.A deeper look at NGO’s





Emergent themes to affect audience perception

GeneralPublicAcademicsEmployeesLeverage employees(i.e. our scientists) asexperts / share theirachievements

MediaJobseekers

Leverage academicrelationsNGOs

Support partner’sobjectivesPartners

Collaborativerelationships withuniversities

AcademicsNGOsJobseekers

Solutions over productsPartners

Communicate the bigpicture visionGeneralPublicAcademicsFinanceComm.Employees Govern-mentPartners NGOsMedia Jobseekers








Influence of Syngenta websites on CustomersAlmost half (48%) of customers were influenced positively by what we say online.Most were from the USA (53%) and Europe / greater Europe (33%).

NOTE: Though 53% came for product relatedinformation, product information had no effect onopinion.

0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00% Grower/Farmer

Q. My opinion of Syngenta has improved as a result of using this siteAgreeAgree stronglyDisagreeDisagree stronglyDon't knowNeutral

% who agree or strongly agree by country

USAGermanyAustraliaSwissUKCanadaAfricaAustriaDenmarkFinlandSwedenS. AmericaOther EU

*Data based on visit to the 2007 Syngenta.com site





Sample pages from the Audit report

Deliverables

1) An initial trends report

2) A 96 page analysis report covering:• Key audiences and perceptions of each• Key emergent themes / topics for each audience

• A deep-dive into NGO perceptions• Messaging & conversation engagement approaches for each

• Media channel analysis looking at influence by media to each audience

• Gap analysis of existing media plans versus real needs

• A blog outreach and opportunities• A content and message approach and requirement

3) A 10 pg executive summary and SWOT analysis around key emergent themes

Sample case: Syngenta

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BRIEFIn preparation for the Dutch launch of the new range of Bada phones, Samsung wanted to understand their market positioning against Apple, HTC and Blackberry and commissioned an Insights Report along with a Conversational Marketing strategy.

Case: Samsung NL

Sample from the report showing the distribution of topical associations to each brand

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Sample case: Samsung NL

DELIVERY

1) DATA COLLECTION: We started with tracking 3 months of historical brand opinion across Dutch Social networks, Twitter, social video and online news sources

2) ANALYSIS & REPORTING: We created a custom report looking at how Dutch consumers viewed Samsung and the other brands we measured

3) STRATEGY FORMULATION: We created a detailed Social media strategy recommendation and product positioning plan on their target launch KPIs that would enable them to cut through the noise and spark conversations across the region.

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Douglas M. Smith

HolyTornado!

Tel: +44 (0) 7724 039 168

Email: [email protected]

CALL NOW FOR A FREE DEMO!

For more information about Attentio products, please visit www.attentio.com

Social Media Monitoring and Reporting Services

Business

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