Social media-mobile-marketing-nonprofits-barbara-rozgonyi

Honey, I Shrunk the Org!

How to Program Tiny Devices to

Grow Big Dollars

by integrating social sharing

into mobile marketingThanks to WSPN for inviting me to present this program.

Barbara Rozgonyi @wiredprworks 630.207.7530

Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and that's good news for causes seeking greater visibility. Katya Andresen on LinkedIn

http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people-promote-their-causes-online


1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues.

2. We want to influence others. We want to recruit others to our cause - and make a bigger difference.

3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter.

Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/

Why People Share Causes



Source: http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/


Source: globalwebindex.com

Every Minute Every Day

Twitter 100,000 tweets

Facebook 684,478 updates

Google 2 million searches

YouTube 48 hrs of video goes live

App Store 47,000 apps downloaded

Instagram 3,600 photos shared

Commerce $272,000 in sales Data Never Sleeps source Domo.com



Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

Were You Born Mobile?

Source: http://youtu.be/zpdcUakdQVABarbara Rozgonyi @wiredprworks

630.207.7530

http://youtu.be/zpdcUakdQVA

Source: topnonprofits.com


How Does Your Site Look on Mobile?

GoMo Meter

iPhone 4 Simulator


http://www.howtogomo.com/en/d/test-your-site/



http://iphone4simulator.com/



Mobilize. Socialize.

Yelp

Google+

LinkedIn

Twitter

Facebook

WordPress

App

Texts


Image Credit: Barbara Rozgonyi

Panoramic Publishing

o World

o Integrate

o Relate

o Equate

o Deliver



Best Practices

• Integrate

• Create

• Curate

• Congregate

• Shareable

• Actionable

• Trackable

• Emotional



Thank YOU!

Let’s Connect

[email protected]

630.207.7530

@wiredprworks on twitter

http://wiredprworks.com



mailto:[email protected]

Social media-mobile-marketing-nonprofits-barbara-rozgonyi

Documents

Transcript of Social media-mobile-marketing-nonprofits-barbara-rozgonyi