Social Media & Mobile | Made for each other

SOCIAL MEDIA AND MOBILE MADE FOR EACH OTHER

C o - F o u n d e r , S o c i a l P a n g a

60 M I N S

LETS BEGIN

Why care about Mobile Marketing Building Blocks for effective mobile strategy

Mobile & Social Media is marriage made in Heaven

Mobile Integration with Google & Facebook Mobile Marketing Trends

75% of Americans admit to bringing their phone to the bathroom.

FACTS THAT WILL SURPRISE YOU

40% of shoppers consult 3 or more channels ( often while shopping ) before making a purchase.


52% of Americans user their devices while browsing in-store in order to research the product online.


70% of mobile searches lead to online action within an hour.


78% of retailers plan to invest in mobile this year.

By 2015 mobile is predicted to overtake desktop Internet usage


More of these people own smartphones than toothbrushes J

The “Myntra” Case

Myntra has 80% traffic from mobile, 60% of its total revenue generated from its mobile and company plan to take it to 90% by year end.

The “Myntra” Case

Why care about Mobile Marketing

Building Blocks for effective mobile strategy

A “Responsive” mobile website

Mobile Specific or Na/ve Ads

Building Blocks for effective mobile strategy

Mobile Deals & Discounts

Loca/on Based Services

Responsive Website - Web

Responsive Website – Mobile

Mobile Specific or Native Ads

Why Mobile & Social is marriage made in Heaven

Accessibility

Highly Targeted Marke/ng

The Personal Touch : Each user is different so should be your marke/ng strategy for them.


Huge “Viral” Potential

Remember it’s a “Marriage” not “One night Stand”


The spirit of belongingness Mobile Payment

Mobile Integration - Google

•  Driving mobile app downloads

•  App engagement campaigns allow you to show ads within other apps, specifically to people who already have installed your app. These app engagement ads can encourage your app's current users to open your app and do something specific


•  Increasing mobile app engagement

•  AdWords can help customize targeting, keywords, and ads based on your app ID and other


Showing ads in mobile apps

Show your Ad to audience of people using mobile phones and tablets by showing your ads in apps.

Mobile Integration - Facebook

Mobile Marketing Trends

App store optimization

App Keywords

App Title

Reviews & Ratings

App Description

App Screenshots

App Logo

App Publisher Name Category

Mobile Marketing Trends

Loca/on Based Marke/ng

Misc Ideas

•  Companies spending on App download & all discounts on first usage/ride.

•  Show how Google & Facebook campaigns specific to Mobile.

•  Example of Skype & Android thing.

•  Concept of App store optimization

Lets Connect! Twitter : @HimanshuArora_ | Email : [email protected]

Social Media & Mobile | Made for each other

Mobile

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